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What You'll Do: Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer's journey-based sales cycle. The Associate Director is a key influencer of our go-to-market strategy, helping to identify market opportunities, define product strategies, lead sales and GTM product enablement, support pipeline development, and revenue generation.

YEAR

At Wolters Kluwer, we excel at creating content solutions for use in a professional context in the fields of health, corporate services, finance, tax, accounting, law, regulation, and education. We are professionals serving professionals and are committed to delivering essential content, software, and services to help our customers make their most critical business decisions. Utilizing the latest in information technology, we ensure that our customers have the solutions they need, when they need them, and in the media best suited to their requirements. When we achieve this, we deliver on our goal of being the market leader in content in context. Partners in Innovation Wolters Kluwer professionals are continuously engaged in an ongoing exchange of expertise and ideas with our customers about their work. This partnership in innovation is at the heart of meeting our commitment to the lawyers, doctors, nurses, tax advisors, teachers, and business executives we serve. Knowledge of their professional workflows and the ability to apply emerging technologies to make them more efficient and productive are at the heart of this partnership. Leading Positions and Brands Strong market positions are very important to our business strategies at Wolters Kluwer, and we value the leading positions we hold in most of our markets. Across all of our markets, we own strong, enduring brands in North America such as Adis International, Aspen Publishers, Bankers Systems, CCH, ClineGuide, CT Corporation, Kluwer, Facts & Comparisons, IFI Claims, Lippincott Williams & Wilkins, Loislaw, Medi-Span, Ovid Technologiesand Skolar. These brands have promised and delivered high quality information for decades, and we are committed to continuing to do everything necessary to earn, retain, and expand leadership positions in our selected markets.

Wolters Kluwer

Associate Director, Product Marketing

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You will work closely with the Product Marketing team to develop and implement effective marketing campaigns aimed at capturing key customer segments. Partners across Marketing, Product Teams, Sales, and other teams to support product strategy, differentiation, and market alignment.

Wolters Kluwer N.V.

Product Marketing Specialist

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[AW]-iCims

Required Skills and Experience Creating marketing materials, including brochures, digital ads, and presentations; Using AI tools to support content drafting, editing, and ideation while ensuring accuracy, brand voice, and professional responsibility compliance; Drafting, scheduling, and publishing social media content highlighting attorneys, though leadership, firm news, and events; and. Qualifications Bachelor’s degree in marketing, communications, journalism, or a related field; Excellent attention to detail with superb proofreading skills; Ability to prioritize and manage a high-volume and diverse workload able to handle multiple tasks at one time with exceptional organizational skills; and.

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The company is recognized as a Leader in the inaugural 2026 Gartner Magic Quadrant for Endpoint Management Tools, as a Leader in the IDC MarketScape: Worldwide Client Endpoint Management Software for Windows Device Management 2025-2026 Vendor Assessment, and as a Leader in The Forrester Wave. Orchestrate physical and virtual tactics as one integrated plan: Combine flagship conference presence (Microsoft Ignite, AWS re:Invent, Google Cloud Next), regional field events, executive dinners and roundtables, and partner-hosted events with webinars, digital campaigns, content syndication, and paid media, all mapped to the same target accounts and pipeline goals, so every physical touch has digital air cover and follow-up built in.

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Workable

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Publishing Ministry Commitment : Commitment to the Crossway publishing ministry and vision, as summarized in the following statement of purpose: By God’s grace: (a) to bring men, women, and children to Christ as their Lord and Savior; (b) to help individual Christians and the church grow in knowledge and understanding of the Bible and the Christian life; (c) to bear witness to God’s Truth, Beauty, and Righteousness, and the Lordship of Christ in every area of life; and (d) to glorify our Lord and Savior Jesus Christ in every way. Brainstorm new ideas for increasing email engagement and the general health of Crossway's marketing email list along with creative ways to use Crossway's newsletters to promote book, Bible, and digital resources.

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