What makes this role unique: Deep data immersion - you"ll report on churn drivers (voluntary and involuntary), track engagement behaviors, payment method impacts, and customer insights to inform every decision Cross-functional influence without direct reports - you"ll coordinate and prioritize across 10+ internal teams and external partners, requiring strong stakeholder management at all levels of seniority Competitive intelligence - benchmark against competitors" content offerings and UX/UI strategies to identify differentiation opportunities Startup speed, Amazon scale - rapid experimentation, testing, and iteration culture with the resources of a global entertainment platform You"ll thrive here if you: Balance creativity with analytics and agility with operational discipline Are both an idea generator and a builder who executes hands-on Can dive deep into data, then step back to communicate strategic implications Have 4+ years of marketing experience with a strong track record in engagement/retention Are proficient in Excel or Tableau for data manipulation and analysis Key job responsibilities Drive data-driven reporting & insights - Track and report on engagement KPIs, churn drivers (voluntary and involuntary), customer behavior patterns, and payment method impacts; present performance metrics to senior leadership Own churn reduction programs - Lead prioritization and execution of churn reduction plans in collaboration with Payments and Marketplace teams, including lifecycle management, outbound campaigns, and payment-related initiatives Own the engagement & retention strategy - Design, execute, and continuously optimize marketing programs across web, mobile, and living room devices to deepen Prime Video usage and reduce churn in Emerging Latin America Lead cross-functional coordination - Align engagement activities across 10+ teams including Central Marketing, Product, Payments, Programming, Prime, Devices, Marketplace, and Customer Service to deliver unified retention outcomes Build a culture of experimentation powered by AI & automation - Develop rapid test-and-learn frameworks leveraging AI-driven personalization, predictive churn modeling, and automation tools to measure customer behavior, refine marketing levers, and scale what works across owned & operated channels Ensure customer obsession across touchpoints - Own QA of all customer-facing marketing communications, manage the Customer Service relationship, benchmark against competitors" content and UX strategies, and bring customer insights back to the country team A day in the life Day-to-day, you will: Strategy & Execution: Build and run marketing plans across online, mobile, and offline channels to drive engagement and reduce churn Churn Reduction: Lead churn reduction plans, prioritize payment-related projects, and coordinate lifecycle and outbound strategies Data & Reporting: Own KPI engagement reporting, analyze customer behavior, and present performance metrics to senior leadership Cross-Team Coordination: Align engagement activities across Central Marketing Team, Programming, Fuse, Product, Payments, Marketplace, and LRD/Fire TV Customer Obsession: Own QA of all customer-facing communications, and bring customer insights to the country team About the team We"re a small, high-performing team with an outsized impact - and we play to win. This isn"t a traditional marketing role - it"s a strategic operator position that blends data analytics, cross-functional program management, and customer-centric marketing in one of Prime Video"s fastest-growing regions.