Walnut Creek, CA30+ days ago
Integrated campaign development & execution: Lead the planning and delivery of omni-channel shopper campaigns, including in-store promotions, seasonal programs, retailer.com content, digital coupons, and retailer media—ensuring excellence from concept through post-analysis. Shopper insights & audience strategy: Translate shopper, category, and retailer insights into actionable strategies—leveraging syndicated data, retailer loyalty insights (where available), and primary research to inform targeting and messaging.