p>7+ years of experience in email marketing, SMS marketing, lifecycle marketing, CRM marketing, or a related field 3+ years of experience leading teams or managing direct reports Strong experience with marketing automation and CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Iterable, Braze, or similar platforms Deep understanding of customer lifecycle marketing, segmentation, personalization, and automation strategies Experience developing and executing email and SMS campaigns that drive measurable business outcomes Strong analytical skills with the ability to interpret performance data and translate insights into action Experience managing client relationships in an agency, consulting, or client-facing environment Excellent written, verbal, and presentation communication skills Strong organizational, project management, and prioritization abilities Highly collaborative with a commitment to quality, accountability, and continuous improvement. Oversee campaign workflows, project timelines, and resource allocation Ensure campaigns and automations are delivered on schedule and aligned with client goals Maintain documentation, processes, reporting frameworks, and strategic playbooks Identify opportunities to improve operational efficiency and scalability Collaborate cross-functionally with paid media, creative, web, analytics, and account management teams.