Washington, DC30+ days ago
Develop and execute recruitment marketing campaigns to achieve undergraduate, graduate, and executive education enrollment targets • Provides enthusiastic tours of the School of Nursing building with the ability to speak to: the use of simulation and collaborative learning approaches used in the school; the types of undergraduate and graduate programs offered and types of employment associated with these programs • Collaborate with school academic program leadership to ensure that all information about academic programs and plans of study on the school website, electronic and paper materials are accurate and up to date for external audiences and to communicate program information to currently enrolled students • Collaborate with academic program directors and the alumni office to develop and maintain a database on the employment and contact information for graduates from the last 5 years as potential students in the graduate programs, and to track employment data for accreditation purposes • Analyze enrollment data at schools of nursing nationally, locally, and within Catholic Universities and determine market trends to inform marketing strategy and budget allocation • Collaborate with the Dean, Vice Dean, and Executive Director for Strategic Partnerships and Professional Programs to develop campaigns targeting professional staff and nurses in local hospitals and healthcare settings, regarding career advancement through the school academic programs. • Supervise student workers and student volunteers, including hiring, training, and coaching their efforts in marketing and recruitment of Conway School of Nursing • Manage relationships with external vendors and agencies for advertising, design, and media contracts • Manages all external recruitment partnerships, including HOSA and similar organizations, to strengthen pipelines, expand visibility, and support enrollment and revenue growth • Collaborate with internal partners-including Admissions, Advancement, and Finance-to coordinate initiatives and ensure operational alignment • Provide marketing reports, presentations, and performance summaries to the Dean and leadership team, including yield rate, application and inquiry trends, conversion rates, enrollment growth indicators, partnership pipeline performance, marketing campaign analytics, and other key metrics that inform strategic decision-making • Perform other related duties and external engagement activities that advance the mission of the School.