Responsibilities*** Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels* Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI* Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness* Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance* Collaborate with creative, content, and product teams to align marketing objectives and messaging* Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)* Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising* Manage advertising budgets efficiently while meeting performance targets* Ensure campaigns align with brand guidelines and broader marketing strategies**Required Qualifications*** Skills & Competencies:* Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.* Bachelor's degree in Marketing, Business, or a related field is preferred.* 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)* Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok* Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates* Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)* Excellent organizational skills with the ability to manage multiple campaigns simultaneously* Strong attention to detail and a data‐driven mindset**Preferred Qualifications*** Experience marketing SaaS products or B2B offerings* Familiarity with marketing automation tools and CRM platforms* Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)* Experience collaborating with designers and copywriters on ad creative developmentSalary range: $50,000 - $60,000Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.