Plans, develops, and executes an active 12-month occupancy development and sales/marketing plan • Serves as a trusted advisor to potential residents, their families, and the surrounding community • Conducts a quarterly competitive analysis and maintains a strong knowledge of the competitive market, understanding their services and programs, their unique selling points, and current promotional discounts • Possesses and maintains a strong knowledge of the community's services, programs, team member's backgrounds, talents, and offerings to be able and share with the outside community and with potential residents and families • Responsible for handling incoming inquiry calls, leading community Experiences, and establishing detailed follow up steps with prospects and families, including creative follow up and home visits as required to achieve and maintain budgeted occupancy • Responsible for conducting weekly outside sales calls to referral sources, including medical and business professionals, as required to support a sufficient stream of referred prospects • Responsible for assisting with planning and hosting events for prospects and occasional referral source events as required to support a sufficient stream of new prospects, and to create opportunity for prospect advancement • Responsible for clear and frequent communication with team members on upcoming appointments, presentations, Experiences, and events • Lead the Daily Strategy Meeting utilizing the 10-3-1 / Hot Board • Responsible for detailed and accurate entry of all prospect, family and referral source communications into Yardi • Responsible for remaining current on open inventory, pending move-ins and potential move-outs • Conduct training refreshers and orientation programs for all associates regarding sales. Examples: Greeting Guests / Handling an Inquiry Call / How to Conduct an Experience/ How to Establish the Next Step • Respond in a timely manner to requests of residents, families and guests, when operations team is unavailable • Responsible for the move-in process via established move in protocol, including assisting the resident with apartment selection, communicating requests for nursing assessment from Resident Wellness Director, communicating agreement signing with Executive Director, communicating apartment readiness with Environmental Services Director, and collecting and distributing the move-in paperwork to ensuring their move into the community is a successful, positive experience • Communicates move-in date with appropriate all leadership team members for new resident welcome and orientation to the community.