Serve as the central planning and strategy lead supporting the Walmart Biscuit business, representing ~$2B in annual sales Lead development of customer volume, promotional, and financial plans, ensuring alignment across Sales, Finance, and RGM Act as the primary analytical engine for the team, leveraging syndicated data (e.g., Nielsen, Circana) to identify growth opportunities, risks, and performance gaps Partner closely with the Walmart Customer Vice President, Sweet and Savory business leads, Sales Finance, and RGM to strengthen annual and in-year plans Support the team on building robust promotional plans, including analysis of trade efficiency, volume forecasts, and post-event performance Development, deployment, and tracking of pallet-ready displays, display compliance Lead sell-through tracking and performance analysis for Limited Time Offerings (LTOs) across both Sweet and Savory portfolios Working cross functionally to support the creation of internal quarterly and annual planning materials, including leadership-ready storytelling and performance summaries Serve as a thought partner and insight generator, using category and shopper analytics to enhance the annual plan and challenge the status quo Provide ad hoc analysis and insights to support business decisions, customer conversations, and leadership requests. Minimum years of experience: +7 years in CPG sales / sales strategy & planning type role Highly efficient in Microsoft suite, Syndicated data (Nielson preferred) and Scintilla Strong background in Sales, Customer Planning, Category Management, and Commercial Analytics Demonstrated experience leveraging syndicated data to drive strategy and decision-making Understanding of Walmart's retail model, planning cadence, and performance metrics Proven ability to operate in a highly matrixed environment, influencing across Sales, Finance, and RGM Highly analytical with the ability to translate data into clear, actionable insights and executive-ready narratives Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment Bachelor's or higher education, MBA preferred.