Use your product & fashion knowledge to share relevant information to customersTeam & DevelopmentRetain and share your service, fashion and store operations knowledge and skills with colleaguesFollow all procedures, routines, and legal requirements in all areas of the storeGive & receive feedback with your colleagues to learn, develop & support each otherParticipate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future developmentRetail Operations/ Visual & Commercial ExecutionComplete full garment cycle from unpacking and refill to steaming and ensure good garment careOperate fitting room and checkout areas according to best practice & processesContribute to a clean and tidy sales floor and back of house (including stockrooms)Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelinesEnsure good stock levels with replenishment routines on sales floorUpkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)Support with opening and closing of the storeFollowing all H&S guidelines and legal requirements applicable to role and responsibilities Who You AreAs a Sales Advisor, you''''ll be passionate about fashion and everything we create in-store. A Day in the LifeWorking at H&M means no two days are ever the same, but a typical day will include the following responsibilities*Customer Sales & ProfitProvide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer serviceWillingness to engage and have conversations with customers to provide excellent serviceGuide customers through our fashion trends, stories & products in all areas of the storeAbility to effectively promote and sell our products to customersActively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiativesRepresenting yourself and the H&M brand positively during all customer interactionsSupport with commercial or operational actions to reach sales targets with store management teamGeneral InformationFashion & Trend AwarenessKeep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.