Advise the Vice President for Institutional Advancement on internal and external constituency relations, public relations, marketing, and communications • Build compelling and relevant omni-channel university marketing plans and campaigns, often in partnership with offices, divisional, or departmental University-wide teams, that deliver on mission-centered strategic institutional goals • Develop, direct, and manage a comprehensive marketing, communications and public relations program that represents a cohesive and consistent message supporting the universitys mission, brand, and goals • Develop, direct, integrate, and manage strategic communications, marketing, and public relations functions of the university into a cohesive effort that conveys a consistent message in support of the universitys mission and strategic goals • Measure and monitor effectiveness of marketing efforts and campaigns, reporting on qualitative and quantitative metrics, and using data and insights to drive SMART goals and strategy • Lead the universitys efforts to monitor, manage, and respond to issues that place the university in the public eye • Write and issue press releases; manage content, design, editing, printing, and distribution of high-quality print and electronic publications and posts • Work on projects under the purview of Institutional Advancement and campus-wide units • Collaborate with Enrollment Management offices and other university offices to ensure consistent branding, uniform messaging, and prioritization of marketing efforts related to prospective students • Collaboratively convene and align campus colleagues and activities across the university to leverage institutional resources and impact • Manage external communications and marketing vendors and consultants to ensure timely and successful completion of projects • Work closely with the President, Vice President for Institutional Advancement and Advancement staff, the Cabinet, and other university leaders to write communications materials, proposals, and presentations • Provide advice and guidance to the Senior Administration in interacting with community groups, media, and other key constituents • Interact effectively with members of the media and handle sensitive issues with public relations impact • Oversee all IA digital and social media functions, photographic and video services, to include arranging coverage for IA efforts and special functions • Lead development of print, web, and other media matters to promote a positive image and distinctive brand for the University • Oversee, coordinate, and execute original communication products and publications related to special events, direct mail, and programs • Serve on university committees as needed. Knowledge, Skills & Abilities: • Knowledge and proven marketing, public relations, and advertising experience that supports a brand strategy in higher education setting or a complex organization • Proven track record of driving marketing results in a complex, decentralized organization by garnering support and buy-in from key internal and external stakeholders including senior university administration, faculty, staff, and students • Experience identifying target audiences, segmenting appropriately, and developing key messages and tactics to reach each audience • Ability to write engaging and persuasive content with strong copywriting, editing, interpersonal, presentation skills • Demonstrate proficiency in using word processing, content management systems, CRM's communication analytics, data base management, page layout and social networking tools in communications or marketing programs • Understanding of effective creative, design, and branding principles, and the use of digital and social media as means of communication • Demonstrated ability to manage multiple and competing priorities and to take initiative in a dynamic, fast-paced environment with the pressure of deadlines • Ability to handle and prioritize tasks while maintaining strong attention to detail • Considerable creative and analytical strength, including awareness of best practices, tools and relevant experiences building compelling marketing efforts that drive results • Must be a strong and innovative problem solver, creative strategist and a great tactical leader who has an entrepreneurial working style • Ability to work independently and collaboratively in a fast-paced organizational environment • This position may be required to perform additional functions based on the requirements of the Office of Institutional Advancement, the University and/or a specific project.
