The cover letter should be one page and include details about: the tools, platforms, and systems you've used for communications (e.g., social media, CMS, media monitoring) and how you've used them to improve messaging or outreach, your experience working with media contacts or external communications relationships, examples of content you've created or supported (e.g., press releases, blogs, social media, signage, etc.), and any experience supporting or participating in crisis communications. Support development of PR strategies to enhance the Oakland Zoo''s reputation and visibility in the community, which includes: identifying and pitching story opportunities showcasing animal welfare, conservation, education, and research, building relationships with community organizations, influencers, and partner institutions and coordinating speaking engagements and community appearances for Oakland Zoo leadership and animal care staff.