li>Use a variety of tools to create and maintain digital content including Photoshop and/or Lightroom, Canva, Adobe Premiere Pro, later.com, or other video editing software such as Lumafusion; Be self-motivated, have a creative mindset, be detailed-oriented; Design, coordinate, and implement effective digital marketing and storytelling, public relations, and communications programs; Analyze and determine effective strategies for communications ideas, messages, and events; Research, evaluate, write, and edit reports, studies, speeches, memos, correspondence, news releases, and other forms of communications; Prepare and present information in a clear, concise, and informative manner at public meetings or forums; Exercise tact and diplomacy in all oral and written communications; Narrate and present live information for various media platforms; Prepare regular and accurate activity and cost reports; Train, coordinate, supervise, and evaluate the work of technical and administrative staff given particular projects; Oversee the work of vendors and consulting firms; Plan, coordinate, organize, and prioritize projects in order to meet program and division deadlines; Establish and maintain effective working relationships with City officials, employees, co-workers, and the general public; QUALIFICATIONS:
Any combination of training, education and experience which demonstrates an ability to perform the duties of the position.
Develop and implement digital marketing strategies using organic and paid media that create awareness and encourage participation in various City functions, including, Recreation and Community Services programs and special events (adult and youth sports, parks and facilities rental opportunities, Independence Day Celebration, and Movies in the Parks); parks and trails experiences; special events coordinated by the City Manager's department (Halloween, Summer FunFest, and others); propose and implement partnership with organizations and agencies with a goal of increasing participation in City programs and events within niche markets and communities; and prepare reports that measure the effectiveness of each campaign.