WHAT YOU WILL DO:Marketing Strategy & Leadershipā¢Develop and lead the overall marketing strategy across digital, retail, and brand channelsā¢Translate company goals into clear marketing plans, briefs, budgets, and performance targetsā¢Manage and mentor a cross-channel marketing team and external partnersā¢Collaborate closely with brand creative, merchandising, retail, trade & contract, and Ecommerce leadershipPaid Media & Growthā¢Oversee media strategy and advertising spend across digital and traditional channelsā¢Plan and optimize campaigns across platforms including paid social, search, display, and other paid mediaā¢Monitor performance and adjust budgets to drive efficient customer acquisition and growthā¢Partner with agencies and internal teams to improve campaign effectiveness and ROIEmail & CRMā¢Lead lifecycle marketing strategy including email, CRM, and customer segmentationā¢Develop programs that drive acquisition, retention, and repeat purchaseā¢Optimize automated flows and campaigns to improve engagement and conversionā¢Use data and insights to refine messaging and customer journeysDirect Mailā¢Develop and manage direct mail programs including catalogs, postcards, and targeted campaignsā¢Partner with creative and merchandising teams to align messaging with seasonal launches and promotionsā¢Use segmentation and performance data to optimize targeting and effectivenessSocial Mediaā¢Oversee social strategy and channel growth across owned platformsā¢Guide planning, campaign integration, and community engagementā¢Ensure social channels reflect the voice and aesthetic of the brandPR & Brand Communicationsā¢Direct PR strategy including media relations, press outreach, and brand partnershipsā¢Work with agencies and internal teams to secure meaningful press coverageā¢Support product launches, collaborations, and brand storytelling initiativesAnalytics & Performanceā¢Track marketing performance across channels and regularly report on resultsā¢Use data to guide decision-making, test new approaches, and improve outcomesā¢Align marketing KPIs with overall business goalsTeam Leadership & Developmentā¢Lead and develop a high-performing, cross-functional marketing teamā¢Define team structure and hire top talent to support growthā¢Manage and direct work across agencies and external partnersā¢Set clear goals, provide coaching, and manage performanceā¢Foster a collaborative, inclusive, and values-driven team cultureā¢Partner cross-functionally to ensure alignment and effective execution to drive measurable results for multiple customer segmentsā¢Identify and address capability gaps across talent, tools, and processesIDEAL EXPERIENCE/QUALIFICATIONS*:ā¢8ā12+ years of marketing experience, ideally within retail, consumer, or design-led brandsā¢Proven experience managing paid media, CRM/email, direct mail, social, PR, and out-of-home campaigns including platforms similar to Klayvio, Attentive, Shopify, Meta, etc.ā¢Strong understanding of digital marketing performance metrics and analytics including platforms similar to GA4, Measured or other incrementality toolsā¢Experience managing marketing budgets and agenciesā¢Ability to balance brand storytelling with performance-driven marketingā¢Strong collaborator with excellent communication and leadership skillsā¢Passion for design, culture, and thoughtful brand buildingā¢Position is based out of Minneapolis, MN headquarters with a flexible working environment/schedule (no full-time remote work available)*If you don't check every box, that doesn't mean you wouldn't be a great fit! TITLE: Director of MarketingREPORTS TO: Chief Creative OfficerJOB CLASSIFICATION: Salary/ExemptABOUT US: Blu Dot (www.bludot.com), an award-winning designer and maker of modern home furnishings, is currently searching for a Director of Marketing to join our dynamic and values-driven company.