p>The Director oversees integrated marketing efforts across paid, owned, earned, and location-based channels including digital advertising, Google Ads, paid search, YouTube campaigns, paid social, email marketing, SMS/mobile, local listings, website content, ecommerce touchpoints, reputation management, direct mail, media relations, and community outreach. Additionally, the Director champions operational excellence through workflow optimization, team alignment, accountability, quality control, and cross-functional collaboration while leveraging analytics, AI-assisted tools, CRM platforms, marketing automation systems, and emerging technologies to improve campaign effectiveness, operational efficiency, audience targeting, reporting, and supporter engagement.