What We're Looking For: 3-5 years of experience managing WordPress websites as a marketing or lead generation channel, including hands-on optimization of content, pages, and conversion flowsStrong proficiency in HTML, CSS, and JavaScript, with familiarity in PHP, and hands-on experience with Google Analytics 4 and Google Tag Manager, including tracking implementation and validationExperience with conversion rate optimization (hypotheses, A/B or iterative testing), technical SEO, performance optimization, and Core Web VitalsPreferred: experience supporting B2B SaaS, technology, engineering, or industrial organizations; HubSpot, Salesforce, or other marketing automation platforms; web personalization, A/B testing platforms, or AI-powered optimization toolsStrong attention to detail with a clear eye for layout, content hierarchy, and user-facing consistencyData-informed and outcome-oriented, treating the website as a performing marketing channel rather than a static propertyAbility to identify, prioritize, and resolve website issues independentlyClear communication skills and comfort working cross-functionally with marketing, design, IT, and external agencies. Responsibilities: Own the corporate website as a revenue-generating channel, with accountability for engagement, conversion rates, and the site's contribution to lead generation and pipelineDrive a continuous optimization program: audit and refresh content, evaluate page layouts, CTAs, forms, and conversion flows, and prioritize improvements based on performance dataManage and maintain WordPress websites, including themes, plugins, hosting environments, platform updates, security, and uptime monitoringBuild and modify pages using HTML, CSS, JavaScript, and basic PHP, implementing updates, landing pages, and new page builds with attention to visitor flow, page structure, and conversion intentOwn Google Analytics 4 and Google Tag Manager, including event tracking, form tracking, attribution, and campaign measurement, and manage marketing technology integrations to ensure accurate conversion trackingMonitor site health, page speed, and Core Web Vitals, and support SEO, GEO, and AEO initiatives through technical website optimization.