LI-Remote What Your Responsibilities Will Be Partner GTM Strategy & Messaging Own the strategy for how Avalara markets to partners, including segmentation, persona definition, and messaging frameworks Develop solution-oriented messaging that enables partners to understand, position, and sell Avalara offerings Partner with Product Marketing and Alliances to ensure messaging reflects product value, partner needs, and market opportunity Campaign Strategy (To Partner Motion) Define and prioritize partner-facing campaigns aligned to pipeline goals, partner tiers, and revenue opportunity Build programs that activate partners through education, enablement, and co-selling readiness Ensure campaigns are tailored to partner personas (e.g., ISVs, SIs, resellers) and aligned to their GTM models Campaign Execution Lead execution of partner-facing campaigns across channels (email, webinars, partner portals, field, and digital) Balance net-new partner programs with optimization of in-market motions to improve engagement and conversion Ensure consistent, high-quality partner communications that are timely, relevant, and actionable Channel Strategy & Execution Define how partner-facing channels are used to drive engagement, activation, and pipeline contribution Collaborate with Ops and channel teams to ensure partner communications, lead flow, and campaign assets are delivered effectively Continuously refine partner engagement strategy based on performance signals, partner feedback, and conversion metrics Team Leadership & Partner Channel Performance Lead and grow a high-performing Partner Marketing team focused on partner activation and pipeline contribution Drive funnel accountability across direct and indirect partner performance as it pertains to partner engagement metrics Optimize team workflows, campaign prioritization, and operational efficiency to improve ROI and scalability Cross-Functional Alignment & Visibility Partner with Alliances, Partner Sales, Revenue Marketing, and Product Marketing to align strategy, execution, and forecasting Serve as the marketing counterpart to partner leadership, ensuring clarity on priorities, messaging, and pipeline targets What You'll Need To Be Successful 12-15 years of experience in B2B SaaS marketing, with a focus on partner, channel, or GTM strategy Proven success building partner-facing campaigns that drive engagement, enablement, and pipeline Strong expertise in persona-based messaging, solution positioning, and GTM storytelling Experience working across Alliances, Partner Sales, Revenue Marketing, and Product Marketing Familiarity with tools such as Salesforce, Marketo, 6sense, Power BI, and partner engagement platforms AI fluency to scale content creation, personalization, and campaign optimization Strong leadership presence and ability to influence cross-functional stakeholders Comfortable operating in a fast-paced, matrixed environment with shared accountability Pay Range Details: The base pay range(s) below are provided in compliance with state specific laws. Colorado $153,300 - $252,900 [annually] Washington $169,400 - $279,600 [annually] California $153,300 - $306,300 [annually] NYC $169,400 - $306,300 [annually] Avalara is an AI-first Company AI is embedded in our workflows, decision-making, and products.