Sales Specialist, Global Strategic Accounts Vertiv Group Corp.Sales Specialist, Global Strategic AccountsWesterville, OHThe Global Strategic Accounts Sales Specialist is a trusted commercial partner to Global Strategic Account (GSA) Directors, providing sales support, deal governance, and cross-functional coordination in support of Vertiv's most complex and strategically important customer relationships. Advanced proficiency in Microsoft Word, PowerPoint, and Excel; experience with CRM, CPQ, and ERP systems (e.g., Oracle Sales Cloud and Order Management) strongly preferred.
Manager, Direct New Sales Fidelity National Information Services IncManager, Direct New SalesColumbus, OHAbout the Role: As a Sales Leader, you will lead a team of self-motivated, high-achieving sales professionals helping regional and community banks grow their businesses. The broader regional and community banking sales organization includes 30+ sales executives across four regions, with each region consisting of approximately eight sales executives.
Sales Rep Columbus, OH Talent MavericksSales Rep Columbus, OHColumbus, OhioEvaluate insights from client interactions, identify opportunities for further business process improvements, and prepare a compelling business case including pain points, cost justifications, and high-impact needs that can be addressed by technology in order to achieve a designated quota. Ensure all needs and issues of the client are addressed quickly and delegate to the appropriate team while maintaining a sales-oriented focus.
Regional Sales Manager Cornerstone Building Brands IncRegional Sales ManagerColumbus, OHThis individual will represent the Ceco Building Systems, Star Building Systems, and Metallic Building Systems brands while providing leadership and support to a team of District Sales Managers. Cornerstone Building Brands' broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America.
Vice President of Sales, Light Industrial Staffing (Ohio) MeeDerbyVice President of Sales, Light Industrial Staffing (Ohio)Columbus, OHAs a key player and dynamic leader with deep staffing experience in the warehouse, logistics and supply chain business, you'll spearhead our revolutionary workforce solutions and staffing sales strategy within the state of Ohio. Ideally thrived in large, high volume staffing environments, with experience winning multi-million dollar staffing deals and meeting or exceeding a $10M/year annual sales revenue quota.
Manager | Sales Reinvention | Insurance Accenture PlcManager | Sales Reinvention | InsuranceColumbus, OHThe work: As a Management Consultant Manager, you will apply your expertise in B2B sales reinvention to define and enable front office growth strategies that help insurance clients achieve top line growth objectives, with a focus on sales force effectiveness, CRM, incentive compensation management, and B2B channel / distribution. Originate, qualify, and close new opportunities for Accenture with our Insurance clients, spanning B2B sales reinvention, CRM and sales effectiveness, incentive compensation management, go-to-market strategies, lead management, and sales operating model design.
Vice President, Sales CONVERGIX Automation SolutionsVice President, SalesColumbus, OHThe right person is equal parts coach and closer: someone who develops talent and elevates the team's win rate, while personally engaging at the executive level with customers to advance and win business. As a team, we are on an improvement journey in pursuit of our vision: to become the ultimate trusted partner to our customers, capable of solving any industrial automation challenge with our passionate people, world-renowned processes, and diverse experience.
Services Sales Sr. Director Verint Systems, Inc.Services Sales Sr. DirectorColumbus, OHThis includes advancing services already attached to new product bookings, expanding non‑attach and whitespace Services opportunities, collaborating with partners to progress partner‑delivered engagements, and optimizing sales motions to maximize revenue across defined customer segments and Ideal Customer Profiles (ICPs). Close collaboration with cross‑functional teams, especially Product Sales, Professional Services, Product Management, and Partner leadership, is essential to jointly identify, shape, and close Services opportunities.
Vice President, Sales Convergix Automation SolutionsVice President, SalesColumbus, OHThe right person is equal parts coach and closer: someone who develops talent and elevates the teams win rate, while personally engaging at the executive level with customers to advance and win business. As a team, we are on an improvement journey in pursuit of our vision: to become the ultimate trusted partner to our customers, capable of solving any industrial automation challenge with our passionate people, world-renowned processes, and diverse experience.
Sales Specialist, Senior Living WallickSales Specialist, Senior LivingHilliard, OHFull timeThe Senior Living Sales Specialist is a key driver of occupancy and revenue growth, responsible for executing strategic sales and marketing initiatives, managing the full sales cycle, and fostering strong relationships with prospective residents and referral sources. A Unique Approach to Senior Living: Our associate’s power Wallick’s approach to senior living that goes beyond care to ensure our residents live their best lives through meaningful activities, delicious meals and round-the-clock support.
Enterprise Payments Sales Enablement Manager Huntington National BankEnterprise Payments Sales Enablement ManagerColumbus, OhioThe PaymentsSales EnablementManager willclosely workwiththe head of Payments Strategy, the Payments Go-To-Market and Commercialization team,productmanagers, sales and service teams and key functional leadersacross Enterprise Payments and Sales Enablement functions withinother business units. Thisincludes driving strategically important“Go-To Market”and Commercializationinitiatives such asassessing and developing business cases toexpand key functionsandevaluating resources, staffing and technology investmentsto supportthis rapidlyscalingbusiness.
Home Health Sales Consultant Scion Staffing IncHome Health Sales ConsultantOHRemotePOSITION OVERVIEW: This is an exciting opportunity for a relationship-driven healthcare sales professional to help expand a growing service area by building referral partnerships and increasing market presence. Scion Staffing has been engaged to conduct a search for a Home Health Sales Consultant for a growing healthcare organization dedicated to expanding access to high-quality patient care across the region.
Private Client Sales Strategy Support Analyst, Senior Associate JPMorgan Chase & CoPrivate Client Sales Strategy Support Analyst, Senior AssociateColumbus, OHAs a Sales Strategy Support Analyst of this collaborative, action-oriented team, you will work alongside sales & service professionals to provide actionable insights, lead projects to solve problems, drive results, and communicate with multiple senior leaders. Chase is a leading financial services firm, helping nearly half of Americas households and small businesses achieve their financial goals through a broad range of financial products.
Energy Advisor- Commercial Sales L5E, LLC ("5")Energy Advisor- Commercial SalesColumbus, OH$75,000–$175,000 / yearSuccessful candidates must be self-starters and entrepreneurs who are committed to delivering superior energy advice to companies that are faced with a variety of complex energy challenges that include volatile market prices, reliability, and the need to meet aggressive carbon reduction targets. Sales Presentations: You will compose and deliver compelling sales presentations, effectively communicating the benefits of energy products and services to potential clients, while maintaining an executive-level presence.
VP, Sales Illuminate USAVP, SalesPataskala, OhioReporting directly to the CEO, the VP will establish a disciplined sales approach, oversee pipeline development and forecasting, and build the structure needed to support sustained regional growth. This role is responsible for driving new business, negotiating high-volume supply agreements, and ensuring customer commitments align with production capacity and delivery schedules.
Senior Manager | Sales Reinvention | Insurance Accenture PlcSenior Manager | Sales Reinvention | InsuranceColumbus, OHKnowledgeable about the nuances of the Financial Services industry broadly, and insurance specifically, as well as front-line sales and commerce organizations, and are ready to apply your knowledge to help clients optimize and transform their sales and service solutions. Originate, qualify, and close new opportunities for Accenture with our Insurance industry clients, including sales (advisor) enablement, go-to-market strategies, direct to consumer growth, lead management, and sales operating model design.
Sales Manager, Integrity and Risk DNV GL SESales Manager, Integrity and RiskColumbus, OHThis role is based at our DNV office in Houston, TX, Columbus, OH, Mechanicsburg, PA presenting a dynamic hybrid schedule where employees will typically spend three (3) days per week working from either a DNV office or client location/site. This is an opportunity to help shape growth in one of the most important areas of our business while working alongside industry experts, product leaders, and a global sales organization committed to customer success.
Sales Manager (US) Portcast Pte. LtdSales Manager (US)Columbus, OHRemoteCustomer Partnership: Develop trusted relationships with enterprise customers by understanding their operational challenges and demonstrating how Portcast helps improve supply chain visibility, exception management, operational efficiency, and business outcomes. ABOUT THE ROLE: This is a highly autonomous, individual contributor role where you'll own the entire enterprise sales cycle across the Americas, focusing on Freight Forwarders, Logistics Service Providers (LSPs), and Beneficial Cargo Owners (BCOs).
Sales Area Manager Emerson Electric CoSales Area ManagerColumbus, OH$113,000–$200,000 / yearThe candidate will marshal resources and enable effective collaboration across supporting functions like Applications Engineering, Sales and Business Unit Managers, channel & partner managers, devising and driving strategies to leverage established NI Distributors, Resellers and Solution Integration partners to expand scale and reach! Collaborate with operative peers across functions (including sales, channel, marketing, sales operations, sales engineering, services, customer support, and product management) to create visibility with target accounts and drive engagement of target prospects at both the individual contributor and executive level.
Regional Sales Manager - Majors, Columbus (Remote) CrowdStrike IncRegional Sales Manager - Majors, Columbus (Remote)Columbus, OHRemote$130,000–$175,000 / yearCollaborate with operative peers across functions (including the Field Sales, Channel, Marketing, Sales Operations, System Engineering, Services, Customer Support, and Product Development) to create visibility with target accounts and drive engagement of target prospects at both the individual contributor and executive level. As the Regional Sales Manager, Majors, you will be managing our largest Enterprise accounts and will take CrowdStrike's product capabilities and value to potential clients, match our strengths to clients' needs, and help our partners and clients defeat the adversary.
Enterprise Payments Sales Enablement Manager Huntington Bancshares IncEnterprise Payments Sales Enablement ManagerColumbus, OHThe Payments Sales Enablement Manager will closely work with the head of Payments Strategy, the Payments Go-To-Market and Commercialization team, product managers, sales and service teams and key functional leaders across Enterprise Payments and Sales Enablement functions within other business units. Duties and Responsibilities: Leading the execution of market research, performing analytics, benchmarking current capabilities and conducting competitor analysis to develop fact-base to support setting the direction for establishing best-in-class sales enablement capabilities.
Regional Sales Director -Ohio Region-Remote Freedom Energy Logistics LLCRegional Sales Director -Ohio Region-RemoteColumbus, OHRemoteFull timeEnergy and/or Renewable Certifications another advantageDirect experience in Energy Sales and Account ManagementExperience with Salesforce or comparable CRMProven track record in Energy Sales with a loyal client base About Freedom Energy: Founded in 2006 and headquartered in Auburn, NH, Freedom Energy is a private company that specializes in comprehensive energy portfolio management and renewable energy solutions, helping businesses and organizations achieve energy and sustainability objectives. We enhance collective expertise in the increasingly complex energy industry through mentorship and training, equipping our technical team to deliver comprehensive business energy solutions, energy risk management, energy procurement, renewable energy procurement and energy efficiency consulting supporting diverse client requirements while delivering best-in-class client service.
Senior Sales Engineer - Mainframe Security Rocket SoftwareSenior Sales Engineer - Mainframe SecurityColumbus, OHRemote$105,000–$141,750 / yearRocket Software Sales Engineers are experienced technical professionals with an extensive enterprise software sales background who can successfully be the technical sales lead on software sales opportunities to progress and close business. We help extend the value of these assets, enabling our customers to embrace the potential of cloud and mobile computing, advanced analytics, and the innovations of tomorrow.
Senior Product Owner - Sales Force, B2B The Scotts Miracle-Gro CoSenior Product Owner - Sales Force, B2BMarysville, OH$99,700–$117,300 / yearBe part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards. Mobile-First Product Ownership: Act as the primary lead for the Salesforce Mobile App experience, ensuring that Consumer Goods Cloud functionality is optimized for the high-speed, on-the-go workflows of our Field Sales (FST) and National Accounts (NAT) teams.
Area Sales Manager HoganArea Sales ManagerColumbus, OHAs the Area Sales Manager , you’ll tenaciously pursue & develop new contractual commercial clients in an assigned sales territory through effective outside sales & marketing activity (including cold calling); develop an active prospect database; manage & cultivate existing accounts; facilitate our teamwork approach of delivering value & creative solutions to our clients; provide outstanding customer service; and execute the company’s sales & marketing strategies. The Area Sales Manager (ASM) is a senior sales & account management position responsible for the sales performance within an assigned sales territory for our contractual product lines – full-service truck leasing & fleet contract maintenance.
Service Sales Regional Manager Daikin Applied AmericasService Sales Regional ManagerColumbus, OhioThe Regional Manager will build long-term relationships with building owners, facility managers, and enterprise clients, deliver compelling value propositions (including energy savings, financial payback, and sustainability/LEED benefits), and consistently meet or exceed aggressive growth targets in a technically complex, solution-oriented sales environment. The ElitAire Service Sales Regional Manager is responsible for driving regional service revenue growth by leading and developing a team of Account Executives while personally participating in high-value owner and enterprise-level sales.
Energy Advisor- Commercial Sales EnergyBy5Energy Advisor- Commercial SalesColumbus, OH$75,000–$175,000 / yearSuccessful candidates must be self-starters and entrepreneurs who are committed to delivering superior energy advice to companies that are faced with a variety of complex energy challenges that include volatile market prices, reliability, and the need to meet aggressive carbon reduction targets. Sales Presentations: You will compose and deliver compelling sales presentations, effectively communicating the benefits of energy products and services to potential clients, while maintaining an executive-level presence.
Regional Sales Representative Harris Computer SystemsRegional Sales RepresentativeColumbus, OH$65,000–$75,000 / yearPlan and prioritize sales activities and customer/prospect contact towards achieving agreed upon business aims including: achieving or exceeding quarterly/annual forecasts while managing expenses, personal time management and productivity. Plan & manage a sales territory according to an agreed upon Sales Strategy; Creates a comprehensive annual Sales Strategy through four key areas: Continually gather and analyze market data and industry trends.
ESG Project Manager HonorVet TechnologiesESG Project ManagerWesterville, OH$40–$44.44 / hourHonorVet Technologies (SDVOSB) is a certified veteran owned staffing and workforce solutions company recognized for its industry certifications, commitment to quality talent acquisition, and excellence in delivering IT, healthcare, federal, state, and SLED (State, Local, and Education) staffing services, helping organizations build reliable, compliant, and high performing teams across mission critical sectors. The Manager, Responsible Business Operations & Governance, is a key operational leader responsible for driving Responsible Business and ESG initiatives through governance, regulatory readiness, stakeholder engagement, and strategic program execution.
Sales Operations Manager Arista Networks IncSales Operations ManagerColumbus, OHThe Sales Operations Manager will lead the Sales Operations efforts around deal management, working closely with Account Management, Regional Sales VPs and other internal stakeholders involved in potential business transactions. Arista Networks is an industry leader in data-driven, client-to-cloud networking for large data center, campus and routing environments.
OEM Sales Manager Kenda TiresOEM Sales ManagerReynoldsburg, OHThis position is designed for a self-motivated, detail-oriented individual with powersports and/or automotive industry experience, an ability to solve complex problems, and a strong entrepreneurial mindset. Prospecting new OEM business, conducting competitive performance and pricing analyses, and matching customer needs with existing and/or developmental products.
Automation Sales Manager FormicAutomation Sales ManagerCity of Cleveland, OHRemote$110,000–$160,000 / yearThat's why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including: Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors. The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through disciplined outreach and consultative selling.
OEM Sales Manager Concord HospitalityOEM Sales ManagerColumbus, OHEffectively and efficiently monitor and manage all aspects of the pre-event, event, and post-event details: Track, detail, and communicate the particulars of each assigned event and group -- including but not limited to -- room blocks, meeting space, special concessions, group history and other reports, cut-off and other key dates, contract clauses, group resumes, event orders and BEO's, billing details, and other integral aspects of groups and events. Work with internal and external partners to accurately forecast group rooms and F & B revenues, as well as understand the conditions and strategies that will maximize released space and rooms and impact hotel revenues.
Energy Advisor- Commercial Sales energyby5Energy Advisor- Commercial SalesColumbus, OhioSuccessful candidates must be self-starters and entrepreneurs who are committed to delivering superior energy advice to companies that are faced with a variety of complex energy challenges that include volatile market prices, reliability, and the need to meet aggressive carbon reduction targets. Sales Presentations: You will compose and deliver compelling sales presentations, effectively communicating the benefits of energy products and services to potential clients, while maintaining an executive-level presence.
Sales Director OPOC.usSales DirectorWorthington, OHOPOC.us is a national, market leading organization in the areas of Employee Benefits, Retirement Plan Administration, Risk Management, and Business Success Services (HR and Payroll), specializing in the delivery of FORTUNE 500 “One-Point-of-CARE” solutions for small and mid-sized organizations. For over three decades, OPOC.us has successfully developed relationships that reinforce Branding, Culture Building, and EmployeeCARE, which are designed to take your company into the future.
LearnVantage Mid-Mkt Sales Account Exec Manager - Channel Accenture PlcLearnVantage Mid-Mkt Sales Account Exec Manager - ChannelColumbus, OHWe operate at the intersection of strategy, sales, and execution - and we are looking for exceptional business development leaders to help us identify, pursue, and close net new Accenture opportunities in the mid-market through channel-led motions. We design and execute go-to-market strategies that enable our sales teams, engage mid-market clients, and drive revenue across a diverse portfolio of subsidiary companies.
LearnVantage Mid-Mkt Sales Account Exec Manager - D&E Accenture PlcLearnVantage Mid-Mkt Sales Account Exec Manager - D&EColumbus, OHWe operate at the intersection of strategy, sales, and execution - and we are looking for exceptional business development leaders to help us identify, pursue, and close net new Accenture opportunities in the mid-market through expansion and direct motions. We design and execute go-to-market strategies that enable our sales teams, engage mid-market clients, and drive revenue across a diverse portfolio of named accounts.
Mid-Mkt Sales Account Exec Manager- Federal LearnVantage Accenture PlcMid-Mkt Sales Account Exec Manager- Federal LearnVantageColumbus, OHThis role sits within LearnVantage on the LLP side and drives federal growth through three complementary paths: partnership with AFS on strategic pursuits, engagement with federal channel partners and aggregators, and direct LearnVantage-led selling where the opportunity profile and thresholds support it. For federal agencies, LearnVantage works in close partnership with Accenture Federal Services (AFS) to help government organizations modernize mission systems, accelerate AI adoption, strengthen cybersecurity readiness, and build the technical talent their missions demand.
OEM Sales Manager Concord Hospitality Enterprises CoOEM Sales ManagerColumbus, OHEffectively and efficiently monitor and manage all aspects of the pre-event, event, and post-event details: Track, detail, and communicate the particulars of each assigned event and group -- including but not limited to -- room blocks, meeting space, special concessions, group history and other reports, cut-off and other key dates, contract clauses, group resumes, event orders and BEO's, billing details, and other integral aspects of groups and events. Work with internal and external partners to accurately forecast group rooms and F & B revenues, as well as understand the conditions and strategies that will maximize released space and rooms and impact hotel revenues.
Search Consultant [HT-1032427] VisionSparkSearch Consultant [HT-1032427]Worthington, OH$55,000–$65,000 / yearThe responsibilities of a Search Consultant include, but are not limited to: Serve as the primary consultant and trusted advisor for executive search engagements, partnering with business owners and leadership teams from kickoff through successful placement while continuing to support their long-term hiring success. If you're passionate about helping organizations hire exceptional leaders, building trusted relationships, and making a lasting impact, apply today and join the VisionSpark team.
Sales Enablement Manager Wolters KluwerSales Enablement ManagerColumbus, OH$98,500–$172,700 / yearSupport tactical enablement programs including call blitzes, targeted sales campaign tests, and grassroots initiatives, acting as a nimble resource that keeps the field moving while broader product, marketing, and GTM strategy continues to develop. Develop and maintain Sales and BDR playbooks covering ICP, personas, discovery, objection handling, competitive positioning, and deal progression, translating GTM strategy into practical, executable field guidance.
Service Sales Regional Manager Daikin Applied Americas Inc.Service Sales Regional ManagerColumbus, OHThe Regional Manager will build long-term relationships with building owners, facility managers, and enterprise clients, deliver compelling value propositions (including energy savings, financial payback, and sustainability/LEED benefits), and consistently meet or exceed aggressive growth targets in a technically complex, solution-oriented sales environment. The ElitAire Service Sales Regional Manager is responsible for driving regional service revenue growth by leading and developing a team of Account Executives while personally participating in high-value owner and enterprise-level sales.
Technical Sales Engineer Everglade WorksTechnical Sales EngineerColumbus, OhioIf you're passionate about technology, skilled in bridging the gap between technical solutions and customer needs, and eager to play a key role in our business growth, we want to hear from you! Technical Expertise: Strong understanding of IT infrastructure, cloud solutions, SaaS, networking, or cybersecurity.
Physician Lab Sales Specialist - Ohio Henry Schein IncPhysician Lab Sales Specialist - OhioOHCustomer Engagement & New Business Development: Build trusted advisor relationships with physicians, lab directors, administrators, and decision-makers across multiple care settings, including but not limited: Physician Office Labs (POLs), Urgent Care Centers, Large Group Practices, Community Health Centers, Integrated Delivery Networks (IDNs). In addition to Point of Care (POC) and waived testing, the role includes responsibility for positioning non-waived instrumentation (CBC, chemistry/IA, molecular platforms) and associated multi-year reagent rental agreements for practices with the patient base to support expanded in-office testing.
["GEV ELEC Strategic Account Manager","GEV ELEC Strategic Account Manager"] GE Vernova["GEV ELEC Strategic Account Manager","GEV ELEC Strategic Account Manager"]ColumbusRemote$151,400–$252,200 / yearGE Vernova Inc. or its affiliates (collectively or individually, "GE Vernova") sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. GE Vernova Electrification is a global technology leader delivering solutions across high- and medium-voltage substations, grid stability, FACTS, renewable energy and data center integration, and solar and battery inverter systems.
Vice President, Regional Builder Manager (Northern California) JPMorgan Chase & CoVice President, Regional Builder Manager (Northern California)Columbus, OHThis role serves as the business development leader for the Condo Builder lending channel in its designated region, partnering with home builders, developers, sales leadership to increase mortgage capture rates, enhance customer experience, and expand market share. The Vice President, Regional Builder Manager (RBM) is responsible for driving residential purchase mortgage growth through the development, management, and expansion of strategic builder and developer relationships across an assigned region.
Wireless Sales Representative Swack BrosWireless Sales RepresentativeMount Vernon, Ohio$30,000–$60,000 / yearVerizon Wireless Zone - Sales Representative / Account Specialist Location: [Insert Location] | Job Type: Full-time About Us: The Verizon Wireless Zone in [location] is looking for motivated, engaging, and outgoing people to join its sales team. Role Overview: As a Sales Representative and Account Specialist, you will manage client relationships, drive growth, and ensure a seamless customer experience.
Sr. Industrial Automation/Operational Technology Engineer - onsite Columbus, OH Abbott LaboratoriesSr. Industrial Automation/Operational Technology Engineer - onsite Columbus, OHColumbus, OH$78,000–$156,000 / yearCoordinate with IT support team as needed to maintain secured OT infrastructure for manufacturing operation and actively participate in Cyber Security compliance initiatives - disaster recovery, asset security, patching, malware prevention, etc. Resolve underlying problems: Identify customer/ client needs and propose solutions to address them; make alterations in products or services to better meet (recognized or unrecognized) customer need, e.g.
Hospice RN On Call Ohio LivingHospice RN On CallOhioSupervises hospice aides, home health aides, coordinates other disciplines and directs patient caregivers/family members in carrying out necessary changes in patient’s plan of care based on assessment of needs and/or evaluation of effectiveness of plan of care. Demonstrates knowledge of pain management and symptom control, educates patient/family on physical, emotional and psychosocial aspects of care, disease process, symptom and pain management, and signs and symptoms of death.
NewSr. Industrial Automation/Operational Technology Engineer - onsite Columbus, OH AbbottSr. Industrial Automation/Operational Technology Engineer - onsite Columbus, OHColumbus, Ohio$78,000–$156,000 / yearCoordinate with IT support team as needed to maintain secured OT infrastructure for manufacturing operation and actively participate in Cyber Security compliance initiatives – disaster recovery, asset security, patching, malware prevention, etc. Resolve underlying problems: Identify customer/ client needs and propose solutions to address them; make alterations in products or services to better meet (recognized or unrecognized) customer need, e.g.