li>Activities include: (a) identifying target prospective employees and sources for candidates for employment; (b) developing the company's employer brand, employee value proposition, marketing themes, and media channels that align with target prospective employee demographics (e.g., company website, social media, publications, e-mail, face-to-face, etc.), (c) developing and implementing employer marketing strategies (e.g., events, advertising, e-mail, online and in-store promotions, etc.); (d) overseeing the development and distribution of employer marketing materials, messages and content (e.g., print, video, digital); and (e) monitoring and reporting on the effectiveness of employer marketing programs, campaigns and tactics.
Demonstrated expertise in day-to-day recruitment marketing execution, including campaign management, content strategy, channel activation (career sites, social, job distribution, email/nurture, events), paid/search and social media, and vendor/agency oversight.