li>Partners closely with executive leadership, operational leaders, physicians, finance, analytics, and service line teams to identify strategic growth opportunities and develop marketing strategies that support patient acquisition, retention, referral growth, market differentiation, and improved consumer access to care.
Oversees enterprise digital marketing strategies including website governance, digital campaigns, SEO/SEM, paid search, social advertising, email marketing, reputation management, digital content strategy, and conversion optimization efforts aligned with organizational growth and access priorities.