Birmingham, MI30+ days ago
Consult directly with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation Recommend best practices consulting services to clients in solving their web analytics and site/app optimization platform strategy and technical needs by designing technical site and page-implementation strategies Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management/Customer Data) and techniques to help our team stay on the cutting edge of marketing analytics. Strong understanding of tag management systems: tags, rules, variables A solid understanding of advertising, marketing and strategic brand management and how to best leverage these in a digital environment Experience presenting in front of groups, to clients, and via web conference Strong attention to detail and QA abilities for both web and native apps Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment Desired Skills History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets.