SVP, Director of Growth Marketing

WSFS Bank

Philadelphia, Pennsylvania

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JOB DETAILS

SALARY

$133,728–$219,696.75

SKILLS

Bank Management, Brand Strategy, Channel Marketing, Channel Strategies, Coaching, Community Support, Consumer Market Share, Corporate Communications, Creative Services, Cross-Functional, Cross-Selling, Customer Acquisition, Customer Relations, Data Analysis, Data Modeling, Demand Generation, Establish Priorities, Financial Services, Futures, Leadership, Market Entry Strategy, Market Share, Marketing, Marketing Campaign, Online Marketing, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Product Positioning, Quality Management, Revenue Growth, Sales Strategy, Team Lead/Manager, Wealth Management

LOCATION

Philadelphia, Pennsylvania

POSTED

10 days ago

Job Description

At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive. Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more. We are the region's locally headquartered bank and wealth management company. We are honored to consistently be named a Top Workplace by our Associates, who make a difference every day for the people, businesses, and Communities we serve. We Stand For Service® is more than part of our name, it's our mission and our purpose.

WSFS Bank is seeking an enterprise leader to drive Client growth and market share across the bank. This role requires a balance of strategic leadership, execution discipline, and measurable performance delivery. As the SVP, Director of Growth Marketing, you will lead the end-to-end growth engine across WSFS, own marketing-driven pipeline, customer acquisition, and demand generation across Wealth, Commercial, Consumer and Cash Connect. This role is accountable for translating enterprise strategy into measurable growth outcomes and ensuring those outcomes are delivered consistently and transparently.

Job Responsibilities:
Lead Enterprise Growth Strategy & Outcomes

Own marketing's contribution to Client growth, pipeline, and market share across all Lines of Business.
Translate enterprise and line of business priorities into clear, outcome driven strategies with measurable targets.
Serve as a senior partner to growth and competitive positioning.

Build and Lead the Growth Organization

Lead a team of marketing leaders across Line of Business Marketing and Digital Marketing.
Set direction, align priorities, and ensure teams operate as a coordinated, high-performing growth engine.
Establish clear ownership and accountability across the team.

Set Direction for Go to Market Execution

Define go to market strategy, including targeting and channel mix.
Ensure teams execute against aligned plans that drive conversion, adoption, and sustained growth.
Monitor performance and intervene as needed to maintain speed, quality, and focus.

Partner with Data & Analytics to Drive Performance

Partner with Analytics to define performance targets and ensure teams are operating against them.
Guide the use of data, modeling, and insights to inform decisions and optimize performance.
Ensure reporting is consistent, credible, and clearly tied to business outcomes.
Partner Across the Marketing Operating Model.
Work with Marketing Operations to align intake, prioritization, capacity, and sequencing and introduce innovation.
Collaborate with Brand Strategy & Creative Services to ensure growth activity aligns with brand standards.

Partner with Corporate Communications (Internal & External)

Align with Corporate Communications on internal messaging, leadership communications, and rollout of key initiatives.
Coordinate on external communications and reputational considerations to ensure growth activity supports the enterprise narrative.

Drive Focus and Decision Discipline

Set clear priorities and ensure resources are aligned to the highest-value opportunities.
Hold marketing leaders accountable for disciplined execution and delivery.

Lead and Develop High-Performing Teams

Lead, coach, and develop a team of marketing leaders.
Set clear performance expectations aligned to growth outcomes.
Build a strong leadership bench to support long-term scalability.

Minimum Qualifications:

Bachelor's degree required; advanced degree preferred
12+ years of leadership experience in growth-focused marketing, with a strong emphasis on revenue generation, customer growth, and cross-sell strategies within a highly regulated industry
Experience in financial services preferred, with exposure to wealth management environments strongly valued
Experience leading and scaling high-performing marketing teams, including building new capabilities in evolving centralized environments
Proven ability to influence and align cross-functional stakeholders, particularly across multiple lines of business
Proven track record of owning and delivering measurable business outcomes, such as revenue growth, product penetration, and customer lifecycle expansion
Demonstrated success developing and executing growth strategies that deepen customer relationships
Experience leading integrated, multi-channel marketing campaigns (digital,

SVP, Director of Growth Marketing

WSFS Bank

Philadelphia, Pennsylvania

About the Company

WSFS Bank

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