Service Sales Representative

Service Sales Representative

Cana Communications, an Eagle Fire-owned company, has helped protect people and property through life safety systems since 1982. We provide fire alarm, security, communications, and other low-voltage solutions tailored to the needs of the facilities we serve.

What We Offer

• Competitive base salary and commission plan

• Company-provided vehicle and gas card for business use

• NICET testing and education reimbursement

• Paid time off and 10 paid holidays

• Medical, dental, and vision insurance

• Company-paid life insurance

• Short-term and long-term disability insurance

• 401(k) with company matching

Position Overview

The Service Sales Representative grows service revenue and develops lasting customer relationships across Cana Communications’ fire, life safety, and low-voltage solutions.

This position manages the complete sales cycle for inspection, maintenance, repair, and recurring service opportunities—from prospecting and customer discovery through proposal development, follow-up, and close. The Service Sales Representative works closely with operations, estimating, and technical teams to develop solutions that are accurate, competitive, and operationally achievable.

What You’ll Do

• Develop and execute territory and account plans that support assigned revenue, margin, and growth goals.

• Build a balanced pipeline of inspection, maintenance, repair, and recurring service opportunities.

• Generate new business through prospecting, referrals, networking, customer outreach, and market research.

• Develop trusted customer relationships by understanding each customer’s facilities, systems, compliance requirements, service history, and business priorities.

• Conduct customer meetings and site visits to identify needs, recommend solutions, and uncover opportunities to expand existing relationships.

• Prepare and present accurate proposals and quotations for fire alarm, low-voltage, inspection, maintenance, repair, and service work.

• Read and interpret blueprints, specifications, inspection findings, and scopes of work to develop appropriate customer solutions.

• Partner with operations, estimating, and technical resources to confirm scope, labor, materials, pricing, scheduling considerations, and operational capacity before making commitments.

• Clearly communicate solution value, scope, assumptions, exclusions, and customer responsibilities while providing the follow-up and negotiation needed to close business.

• Maintain complete and current customer, activity, opportunity, proposal, and forecast information in Salesforce.

• Provide leadership and branch operations with reliable visibility into opportunity value, timing, probability, risks, and next steps.

• Coordinate the handoff of sold work to operations, ensuring that scope, pricing, documentation, scheduling information, and customer expectations are clearly communicated.

• Remain engaged as needed during service delivery to support a positive customer experience and the timely resolution of concerns.

• Represent Cana Communications / Eagle Fire at customer events, trade shows, association meetings, product demonstrations, and other business-development activities.

• Maintain knowledge of company capabilities, applicable industry requirements, market conditions, and competitive offerings through ongoing sales, product, technical, code, and systems training.

What Success Looks Like

The successful candidate is a consultative and disciplined sales professional who:

• Listens to understand customers’ operational, technical, and compliance needs before recommending a solution.

• Consistently prospects, follows up, and maintains an accurate sales pipeline.

• Can understand technical information and explain solutions clearly to both technical and nontechnical audiences.

• Considers scope accuracy, pricing, margin, operational capacity, and long-term account value.

• Collaborates effectively with sales, estimating, operations, and technical teams.

• Takes ownership of commitments and remains engaged through the successful customer handoff.

Qualifications

• Two to five years of successful sales experience involving low-voltage systems, fire alarm systems, technical services, facility solutions, or a comparable service-based offering.

• Demonstrated ability to develop customer relationships, manage a sales pipeline, prepare proposals, and close business.

• Ability to read and interpret blueprints, specifications, and scopes of work to prepare accurate quotations.

• Strong presentation, verbal, and written communication skills.

• Proficiency with standard business applications and CRM platforms such as Salesforce.

• Valid driver’s license with an acceptable driving record.

• Ability to travel within the assigned market, including occasional overnight travel.

• Ability to obtain and maintain any licenses or certifications required by applicable national, state, or local requirements.

• Authorization to work in the United States and ability to successfully complete applicable background screening and drug-testing requirements.

Preferred Qualifications

• Bachelor’s degree in business, communications, engineering, marketing, or a related field. Relevant experience and industry knowledge may be considered in place of formal education.

• Experience selling fire alarm, security, CCTV, voice/data, communications, or other low-voltage systems.

• Familiarity with inspection, maintenance, repair, and recurring service agreements.

In compliance with the Drug-Free Workplace Act of 1988, we maintain a drug-free workplace and operate a Drug-Free Workplace Program.

Cana Communications, an Eagle Fire-owned company, is an Equal Opportunity Employer.