Regional Director of Marketing

Responsibilities/Qualifications

Parallel Management is looking for a Regional Director of Marketing for our senior living facilities. This position plays a key role in providing marketing support for our community leadership teams. Experience marketing at a senior living facility is a requirement.

Essential Duties and Responsibilities:

• Explain senior living services to vendors, nursing agencies and potential clients
• Knowledge of creating and driving sales culture at the communities with positive influence and attitude
• Develop business development plan and assist the team in developing integral referral relationships in the communities
• Review intakes
• Follow up with referral sources.
• Keep detailed records of all contacts
• Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs and community outreach
• Knowledge of the competitors in the markets and understanding points of difference of our communities
• Plan and develop company marketing and communication materials.
• Anticipate potential negative and positive impacts on the business and adapt strategies accordingly
• Intimate demographic knowledge of the market area.
• Have a dependable vehicle
• Self-motivated
• Strong knowledge of social media

Qualifications and Skills

• 4 or more years of marketing in Health Care industry
• 2 or more years managing HFA/AFC licensed communities
• Strong organizational skills

• Experience with Yardi preferred

• Local travel and minimal overnights
• Strong computer skills

Benefits

• Medical, dental, vision and prescription insurance
• Paid Time off
• Short term disability
• Life Insurance

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