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Program Relationship Manager - Hospice

Immanuel

Omaha, Nebraska

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JOB DETAILS
SKILLS
Acute Care, Alliance/Partner Management, Assisted Living, Background Investigation, Case Management, Clinical Assessment, Clinical Information, Cold Calling Skills, Communication Skills, Content Development, Customer Relationship Management (CRM) Systems, Database Administration, Detail Oriented, Discharge Plans, Employee Assistance Plan, Establish Priorities, Exceeded Sales Goal, Field Marketing, Flexible Spending Accounts, Health Education, Healthcare, Healthcare Administration, Home Care, Hospice Care, Hospital, Leadership, Market Analysis, Market Trend Analysis, Marketing, Medical Office, Mentoring, Microsoft Office, Multiplatform/Cross-Platform, Needs Assessment, Networking Events, Nursing, Organizational Skills, Patient Care, Plan Meetings, Presentation/Verbal Skills, Public/Media/Press/Analyst Relations, Regional Sales, Regulations, Relationship Management, Relationship Marketing, Request for Information (RFI), Retirement Home, Safety/Work Safety, Sales, Sales Closing Skills, Sales Management, Sales Pipeline, Sales Prospecting, Sales Strategy, Social Media, Storytelling, Target Marketing, Territory Development, Territory Management, Time Management, Willing to Travel
LOCATION
Omaha, Nebraska
POSTED
3 days ago
Overview:

 

 

Employer - More Than 100 Employees_WINNER_2025_BLACK

 

Immanuel Communities is seeking a Program Relationship Manager - Hospice to work at our Immanuel Home Office located at 1044 North 115th Street, Omaha, NE  68154.

 

This role will be responsible for the effective marketing, relationship management, and growth of Immanuel’s Hospice services to both external referral sources and internal Immanuel retirement living communities and senior care centers. This role builds strategic partnerships, identifies Patient needs, and ensures seamless transitions into hospice care.  The Program Relationship Manager develops and executes territory and account plans to achieve census and admissions goals, while serving as a key liaison between referral sources, Patients, families, and interdisciplinary care teams. This role supports and lives out Immanuel’s Mission and CHRIST Promises.

 

Pay will be based upon experience, certifications, skills and education.

 

Best in Class Benefits can be found at Immanuel:

  • HEALTH: Medical, dental, vision, Health Savings Account (HSA), and Flexible Spending Account (FSA)
  • LIFE INSURANCE: Employer Paid Life Insurance
  • TIME OFF: Paid Time Off - accruing from day one of employment, Floating Holidays, Paid Holidays, 8 hours of Volunteer Time Off per year
  • RETIREMENT: 401K with employer match
  • WELLNESS: Wellness Program and Employee Assistance Program
  • GROWTH AND DEVELOPMENT: Advancement opportunities (as appropriate) – we look to grow from within our organization, Education Assistance Program – we invest up to $5,250 per year for education assistance paid up front
  • Plus many more benefits!
Job Duties & Skills Required:

 

What You Will Do

 

KEY RESPONSIBILITIES

Key Areas

Key Responsibilities and Duties of the Job

External Relationship Development

 

  • Build and maintain strong relationships with hospitals, physicians, case managers, discharge planners, skilled nursing facilities (SNFs), assisted living communities, and other community partners.
  • Conduct daily in-person visits to referral sources, including physician offices, hospitals, assisted living, and SNFs, to educate stakeholders on hospice services.
  • Act as a liaison between referral sources and Immanuel Hospice to ensure smooth patient transitions and continuity of care.
  • Participate in discharge planning and care coordination meetings to facilitate timely hospice referrals.
  • Educate healthcare professionals, patients, and families about hospice services through one-on-one meetings, group presentations, and community events.
  • Deliver presentations to physicians, nurses, social workers, care navigators, hospital executives, businesses, and community organizations to promote hospice awareness and services.
  • Represent Immanuel at networking events, professional associations, health fairs, and community outreach activities.

Internal Referral Growth

 

  • Develop and grow hospice referrals from Immanuel Retirement and Care Communities and PACE Centers.
  • Build strong working relationships with internal nurse leaders, administrators, and care teams to identify residents eligible for hospice services.
  • Provide ongoing in-service education and presentation sessions within Immanuel retirement communities to increase awareness and appropriate utilization of hospice services.
  • Collaborate with internal stakeholders to remove barriers and streamline hospice referrals within Immanuel.

Sales Execution & Territory Management

  • Develop and execute territory plans and account strategies to meet or exceed census and admissions goals.
  • Maintain strong sales discipline, including cold calling, contact planning, and account management.
  • Build sales relationships through daily interactions with physicians and discharge planners to drive referrals and admissions.
  • Consistently meet or exceed admissions goals and referral growth objectives.
  • Conduct market analysis to identify target referral sources and adjust strategies accordingly.
  • Maintain accurate, up-to-date records of referral sources, interactions, and opportunities in the Customer Relationship Management System (CRM).
  • Document required daily sales calls, including pre- and post-call notes, in the CRM system.
  • Maintain a comprehensive database of targeted referral sources and active accounts.
  • Provide a weekly census narrative summarizing key performance drivers, including referral source trends, average length of stay, outreach activities, lead development, and overall pipeline performance.

Brand Storytelling & Market Differentiation

  • Identify and surface compelling patient, family, and partner experiences that highlight the value and impact of Immanuel Hospice services.
  • Partner closely with the Marketing team to source and prioritize case studies, testimonials, and story opportunities aligned with strategic growth priorities.
  • Facilitate timely coordination of storytelling opportunities by connecting Marketing with Patients, families, referral partners, and care teams for interviews, testimonials, and content development.
  • Drive a consistent pipeline of non-paid, organic storytelling content to support brand differentiation across internal platforms (e.g., Teams), Immanuel’s website, and social media.
  • Ensure stories reflect Immanuel’s Mission, CHRIST Promises, and quality outcomes, reinforcing trust with referral sources and the community.
  • Provide field insights to Marketing on trends, Patient experiences, and partner feedback to strengthen messaging and positioning.

Care Coordination & Patient Engagement

  • Facilitate the timely and accurate transfer of referral information to the Clinical Liaison for eligibility review, clinical assessment, and admission consideration.
  • Support a seamless referral-to-admission process by coordinating communication between referral sources, patients, families, and the interdisciplinary team.
  • Collaborate closely with the Clinical Liaison to plan, coordinate, and support educational presentations and community outreach initiatives.
  • Participate in informational visits with patients and families when appropriate to support education, relationship-building, and understanding of hospice services.
  • Respond promptly and professionally to referral source, patient, family, and customer inquiries, concerns, and requests for information.

Compliance & Other

  • Maintain up-to-date knowledge of hospice regulations, eligibility criteria, and documentation requirements.
  • Ensure all referral and admission activities comply with regulatory and organizational standards.
  • Support and comply with Immanuel’s Compliance Program, including the Code of Conduct and applicable policies.
  • Perform other duties as assigned.

QUALIFICATIONS

Education-

  • Bachelor’s degree in marketing, healthcare administration, business, or related field preferred, or equivalent experience.
  • Equivalent years of experience may substitute for education requirement.

Experience-

 

  • Three (3) years of healthcare sales, marketing, or relationship management experience preferred.
  • Experience in hospice, home health, or post-acute care strongly preferred.
  • Proven track record of meeting or exceeding sales or admissions goals.
  • Experience working with elderly or medically complex populations preferred.
  • Equivalent years of education may substitute for experience requirement.

 

Other Requirements –

  • Reliable transportation is required as this position will require travel between locations.
  • Ability to travel throughout the assigned territory daily.
  • Located locally with existing relationships and contacts.

 

KSA- Knowledge Skills and Abilities-

  • Strong relationship-building and networking skills.
  • Demonstrated sales acumen, including prospecting, closing, and account management.
  • Excellent communication and presentation skills, including public speaking.
  • Ability to work independently while collaborating with interdisciplinary teams.
  • Strong organizational skills and attention to detail.
  • Proficiency in CRM systems and Microsoft Office applications.
  • Ability to analyze market trends and adjust sales strategies accordingly.
Immanuel:

 

At Immanuel, we believe that our success is built on the collective strength of our people.  Here’s why you’ll thrive as part of our team:

  • Meaningful work: You won’t just have a job; you will have a purpose.  Our Mission impacts the lives of our residents/participants and their families, one another, and our community.
  • Growth Opportunities: We invest in your development.  Whether it’s mentorship, training, or advancement, we’re committed to your growth.
  • Inclusive Culture: We celebrate uniqueness and foster an environment where everyone feels valued.
  • Work-Life Harmony: We believe in allowing you to thrive by leveraging your passion.  Achieve your best work while maintaining a healthy work-life harmony.
  • Total Rewards: A focus on feedback and recognition, competitive compensation, a robust benefits package, and perks beyond the basics.
  • Intentional Experience: We are very intentional about your employee experience, from Day One Orientation to how we onboard new managers and invest in quarterly and annual leadership training.  

 Join us at Immanuel and be a part of something extraordinary.  Your journey starts here.

 

  • Immanuel is an Equal Opportunity Employer and participates in E-Verify.
  • A background check and drug screen will be required prior to hire.
  • Applicants must be currently authorized to work in the United States on a full-time basis.

About the Company

I

Immanuel

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