Location: East Coast (field-based, in-practice daily)
Top 3 must have skills:
Sales in optical
Strong relationships in optical
Keen understanding of office flow
About the role
We re a fast-growing digital eye care platform powering thousands of optometry practices
nationwide. Our marketplace brings doctor-curated retail (readers, sunglasses, OTC, and
more) directly into the practice.
We re hiring a Practice Development Manager to own Marketplace performance across a growing number of practices. You ll get doors
live on the platform, train doctors and staff, and evolve how practices sell. This is a revenue role with a change management core:
software adoption succeeds or fails at the front desk, and your job is to make sure it succeeds.
What you ll do
Own a territory of growing practices end to end: activation, training, adoption,
Revenue growth
Drive attach rate and revenue per door as your primary numbers
Lead change management inside each practice, shifting staff workflow so the platform
becomes how they sell, not an extra step
Train practice teams, from front desk to optical, on the platform and in-exam selling so
recommendations convert at the chair
Sell at two levels: the doctor on the curated retail model, the staff on daily usage
Own transaction follow-through: monitor orders in each practice, catch drop-offs, and
make sure recommendations turn into completed purchases
Build the daily habit: keep doctors recommending at every exam and staff placing
orders, through regular in-practice touchpoints, nudges, and check-ins
Serve as the day-to-day partner to pilot practices: share performance feedback with
each door, show them what s working elsewhere, and keep them engaged through the
rough edges of a new platform
Capture and report pilot experiences back to leadership and product teams: what staff says, where workflow breaks, what s driving or
blocking sales
Turn top-performer stories into playbooks and spread them across the territory
Manage doors by data: revive stalled practices, scale what the best ones do
Who you are
8+ years in optical retail, practice management, or retail field leadership, with hands-on
experience driving in-store sales performance
A natural trainer: you ve onboarded and coached front-line staff and made new ways of
working stick
Tech-fluent: you pick up new software fast and can teach it to people who don t
Revenue-driven: you ve carried a number tied to store or practice performance and you
measure yourself in revenue per door, not visits logged
Credible with clinicians and with front-line retail staff, two different audiences, two
different sales
Comfortable in the field daily across a large geography
SaaS, healthcare tech, or platform adoption experience is a strong plus
Why this role matters
You re the face of a new digital platform. The revenue you drive and the feedback you
bring back will shape how the platform scales nationally.
EEO:
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.