| Location | San Francisco, CA |
| Job Type | Part-time |
Presidio Golf Course | San Francisco, CA
The Director of Sales & Marketing is responsible for developing and executing comprehensive sales and marketing strategies that drive revenue growth, strengthen brand awareness, and enhance the overall guest experience at Presidio Golf Course. This position leads tournament, corporate, and private event sales while overseeing marketing, advertising, digital communications, and community engagement initiatives.
The successful candidate will be a results-driven professional who balances proactive business development with strategic marketing efforts, ensuring both areas receive consistent attention and contribute to the facility's financial and operational objectives.
Sales & Revenue Development
Develop and implement strategic sales plans to achieve and exceed annual revenue goals for golf tournaments, corporate outings, private events, weddings, and other group business.
Proactively identify, prospect, and secure new business through direct outreach, networking, referrals, and strategic partnerships.
Manage the sales process from initial inquiry through contract execution, including proposals, site tours, negotiations, and client communications.
Build and maintain strong relationships with corporate clients, event planners, hotels, destination management companies, golf associations, and community organizations.
Develop strategies to increase repeat business, client retention, and referral opportunities.
Maintain an accurate sales pipeline, monitor conversion rates, and provide regular revenue forecasts and performance reports.
Collaborate with Golf Operations and Food & Beverage leadership to develop competitive packages, pricing strategies, and promotional opportunities.
Marketing & Brand Management
Develop and execute an annual marketing plan with measurable objectives, timelines, and performance indicators.
Manage the facility's digital marketing initiatives, including website content, social media, email campaigns, online advertising, and promotional communications.
Create and coordinate marketing campaigns that promote golf, tournaments, events, memberships, instruction, retail, and food and beverage offerings.
Maintain a consistent brand identity across all marketing materials and communication channels in accordance with company and Presidio Trust guidelines.
Identify opportunities to improve website visibility, search engine optimization (SEO), online reputation, and digital engagement.
Develop compelling promotional content, photography, video, testimonials, and other materials that highlight the facility's unique offerings.
Monitor marketing performance, evaluate campaign effectiveness, and adjust strategies to maximize return on investment.
Coordinate public relations, media opportunities, and community outreach initiatives that strengthen the facility's reputation.
Event Sales & Client Relations
Oversee the sales and planning process for tournaments, weddings, corporate functions, and private events.
Ensure timely and professional responses to inquiries, proposals, and client communications.
Work closely with the Food & Beverage and Golf Operations teams to ensure seamless communication and successful event execution.
Maintain accurate contracts, event details, client records, and booking information.
Identify opportunities to maximize event revenue through upgrades, enhancements, and additional services.
Monitor client satisfaction, solicit feedback, and implement improvements to strengthen the overall customer experience.
Leadership & Financial Management
Establish annual sales and marketing goals aligned with the facility's operating budget and business objectives.
Develop and manage the sales and marketing budget, ensuring effective allocation of resources.
Track key performance indicators, including lead generation, conversion rates, booked revenue, pace to budget, and marketing effectiveness.
Prepare and present regular sales and marketing reports to the General Manager and regional leadership.
Collaborate with department heads to align sales and marketing initiatives with operational priorities.
Supervise, train, and support assigned sales and marketing personnel, establishing clear expectations and accountability.
Maintain organized systems, documented procedures, and effective communication to ensure continuity of business operations.
Perform additional duties as assigned by the General Manager.
Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field preferred.
Minimum of five years of progressive experience in sales, marketing, hospitality, or event management, preferably within the golf, hospitality, or private event industry.
Demonstrated success in business development, revenue generation, and client relationship management.
Experience developing and executing marketing strategies, including digital advertising, social media, email marketing, and website management.
Strong understanding of sales forecasting, budgeting, financial reporting, and performance measurement.
Excellent written, verbal, presentation, and interpersonal communication skills.
Proven ability to manage multiple priorities, meet deadlines, and work independently with minimal supervision.
Strong organizational skills and attention to detail, with a commitment to exceptional customer service.
Proficiency with CRM systems, Microsoft Office, and relevant marketing and event management platforms.
Ability to work a flexible schedule, including occasional evenings, weekends, and holidays as business needs require.
Professional appearance, positive attitude, and demonstrated ability to represent the facility and company effectively.
Success in this position will be measured by achievement of sales and revenue targets, growth in new and repeat business, effective lead management, successful execution of marketing initiatives, increased brand visibility, client satisfaction, and consistent collaboration with operational departments.
The Director of Sales & Marketing is expected to maintain a proactive approach to revenue generation while dedicating appropriate time and resources to marketing initiatives that support the long-term growth and success of Presidio Golf Course.