Partner Communications Manager, US Hispanic

Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The Partner Communications team amplifies Apple's brand and drives customer engagement through strategic marketing initiatives with our partners. We collaborate with some of the world's leading companies to create innovative campaigns and experiences that reach customers in new and impactful ways, ultimately contributing to Apple's overall marketing success.

The Partner Communications Manager, US Hispanic is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners, while upholding the integrity of the Apple brand. This role strategically leads marketing effectiveness through Apple's partner channels, influencing global strategies, fostering collaboration, and ensuring impactful communications that resonate with customers.

Responsibilities:

• Drive innovative partner strategies and impactful creative work for Apple products and services.
• Develop creative work through a deep understanding of the Apple brand, our partner's brands, commercial priorities, market trends and challenges.
• Collaborate with global teams to understand macro and communications trends for Apple services and products.
• Synthesize findings into insights to drive optimization of future advertising, digital, and in-store efforts.
• Work closely with Partner Communications teams to develop strategies and communication plans.
• Develop and drive processes to improve the quality and efficiency of partner work.
• Collaborate extensively across internal and external teams, including carriers, retailers, banks, small & medium businesses, and media content providers.
• Inspire and contribute to the global network of Geo Partner Communications Managers, sharing best practices and takeaways.

Qualifications:

• 10+ years of experience in marketing communications in an international account management and/or strategy role at an Advertising or Creative Agency and/or Brand, focused on building brands and driving business results.
• Experience in analyzing partner businesses, marketing strategies, and consumer insights (B2C and B2B) to identify opportunities and develop effective communication strategies.
• Digital and social platform experience (e-commerce, content, CRM, customer segmentation, personalized marketing techniques, performance marketing, digital in-store), delivering a compelling product experience and marketing optimization and testing throughout the customer journey across markets.
• Experience with US Hispanic or multicultural audiences.
• Fluent in English, Spanish and/or Portuguese.
• Passion for phenomenal work, with skillful ability to influence both external and internal collaborators.
• Drives thoughtful strategy, builds innovative communication plans, and develops extraordinary creative and integrated campaigns.
• Thrives in a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, with the ability to lead.
• Outstanding written and verbal communication skills; can build and maintain positive relationships with collaborators at peer and manager all levels.
• Bachelor's degree, MBA or advanced business degree.