Overview
We are seeking a highly strategic and execution-focused Integrated Marketing & Campaign Manager to lead a statewide marketing initiative focused on driving adoption of a Mobile ID platform and digital wallet integrations (Apple Wallet & Samsung Wallet).
This role will own the development and execution of a multi-channel, statewide marketing strategy, combining digital, traditional, and community-based campaigns to increase user enrollment and business adoption.
Key Responsibilities
Marketing Strategy & Campaign Execution
- Develop and execute a comprehensive, integrated marketing strategy
- Lead statewide and regional campaign rollouts
- Align marketing efforts with major product launches
- Partner with business development teams to support B2B adoption
Digital & Paid Media
- Manage paid media campaigns (Google, Meta, LinkedIn, YouTube)
- Oversee media buying and budget allocation
- Develop television advertising campaigns
Content & Creative Development
- Oversee digital and print marketing assets
- Ensure brand alignment and compliance
- Develop training guides and materials
Email & Social Media Marketing
- Lead bi-monthly email campaigns
- Manage social media strategy and content calendar
Earned Media & Public Relations
- Develop earned media strategies
- Write press releases and support outreach
Community & Stakeholder Engagement
- Coordinate outreach at events and venues
- Collaborate with external stakeholders
Performance Tracking & Optimization
- Track KPIs and campaign metrics
- Deliver reports and dashboards
- Optimize campaigns based on performance
Required Experience & Qualifications
- 7+ years in marketing or campaign management
- Experience with large-scale campaigns
- Expertise in paid media, SEO/SEM, and email marketing
- Experience with TV/media buying
- Strong analytics and reporting skills
- Excellent project management and stakeholder communication
Preferred Qualifications
- Experience in regulated or public sector environments
- Experience with product launches or digital platforms
- Familiarity with mobile apps or fintech ecosystems
Key Success Metrics
- Growth in platform adoption
- Increased business usage
- Campaign performance (engagement, conversions, reach)
- Successful execution of major launches
Work Environment
- Hybrid (Richmond, VA)
- Cross-functional collaboration
- Fast-paced, high-impact initiative