Integrated Marketing & Campaign Manager (Mobile ID / Digital Identity)

The Custom Group of Companies

Richmond, VA

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JOB DETAILS

SKILLS

Analysis Skills, Apple, Budgeting, Business Development, Business-to-Business (B2B), Campaigns, Channel Marketing, Cross-Functional, Digital Media, Ecosystems, Email Campaign, Email Marketing, Event Management, Government, LinkedIn, Marketing, Marketing Campaign, Marketing Strategy, Media Buying and Planning, Media Campaigns, Metrics, Mobile Applications, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Press Releases, Product Marketing, Product/Service Launch, Project/Program Management, Reporting Dashboards, Reporting Skills, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategic Planning, Television Advertising, User Documentation, YouTube

LOCATION

Richmond, VA

POSTED

30+ days ago

Overview
We are seeking a highly strategic and execution-focused Integrated Marketing & Campaign Manager to lead a statewide marketing initiative focused on driving adoption of a Mobile ID platform and digital wallet integrations (Apple Wallet & Samsung Wallet).

This role will own the development and execution of a multi-channel, statewide marketing strategy, combining digital, traditional, and community-based campaigns to increase user enrollment and business adoption.

Key Responsibilities
Marketing Strategy & Campaign Execution
- Develop and execute a comprehensive, integrated marketing strategy
- Lead statewide and regional campaign rollouts
- Align marketing efforts with major product launches
- Partner with business development teams to support B2B adoption

Digital & Paid Media
- Manage paid media campaigns (Google, Meta, LinkedIn, YouTube)
- Oversee media buying and budget allocation
- Develop television advertising campaigns

Content & Creative Development
- Oversee digital and print marketing assets
- Ensure brand alignment and compliance
- Develop training guides and materials

Email & Social Media Marketing
- Lead bi-monthly email campaigns
- Manage social media strategy and content calendar

Earned Media & Public Relations
- Develop earned media strategies
- Write press releases and support outreach

Community & Stakeholder Engagement
- Coordinate outreach at events and venues
- Collaborate with external stakeholders

Performance Tracking & Optimization
- Track KPIs and campaign metrics
- Deliver reports and dashboards
- Optimize campaigns based on performance

Required Experience & Qualifications
- 7+ years in marketing or campaign management
- Experience with large-scale campaigns
- Expertise in paid media, SEO/SEM, and email marketing
- Experience with TV/media buying
- Strong analytics and reporting skills
- Excellent project management and stakeholder communication

Preferred Qualifications
- Experience in regulated or public sector environments
- Experience with product launches or digital platforms
- Familiarity with mobile apps or fintech ecosystems

Key Success Metrics
- Growth in platform adoption
- Increased business usage
- Campaign performance (engagement, conversions, reach)
- Successful execution of major launches

Work Environment
- Hybrid (Richmond, VA)
- Cross-functional collaboration
- Fast-paced, high-impact initiative

Integrated Marketing & Campaign Manager (Mobile ID / Digital Identity)

The Custom Group of Companies

Richmond, VA

About the Company

The Custom Group of Companies

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