This is an onsite role based out of our office in Doral, FL. This is not a remote or hybrid opportunity.
The General Sales Manager, Partnerships will serve as a key revenue leader within Loud And Live, responsible for driving partnership sales performance and managing the day-to-day execution of the sales process, including pipeline management, deal progression, forecasting, and closing. This role also oversees client fulfillment and activation, ensuring all partnerships are executed seamlessly and deliver maximum value to support retention and renewal.
This role bridges sales, strategy, and execution, ensuring that partnership opportunities are effectively developed, sold, and brought to life across the company's live events portfolio. The position requires a strong commercial mindset, hands-on leadership of the sales process, and a commitment to delivering best-in-class partner experiences that drive long-term value.
The General Sales Manager will serve as the primary liaison across all internal departments, including Marketing, Media, Events, Finance & Accounting, Legal, and Business Strategy. This role is responsible for driving cross-functional alignment from initial deal development through execution, ensuring all stakeholders are coordinated to support revenue generation and partnership delivery.
Additionally, this role will define and manage operational accountability across all departments, establishing clear lanes of responsibility, ownership, and timelines to ensure seamless execution. The General Sales Manager will proactively identify and eliminate gaps, enforce planning discipline, and ensure all teams are aligned and resourced to deliver against partnership commitments at the highest level.
• Lead and support the partnerships sales team in achieving and exceeding revenue targets across all events and platforms • Actively participate in and support sales efforts, including joining key sales calls, presentations, and negotiations • Develop and refine partnership offerings, including sponsorship levels, pricing structures, and entitlement packages • Oversee development of sales materials, including decks, proposals, and term sheets, ensuring they are commercially compelling and aligned with client objectives • Track revenue performance, pipeline health, and forecasting against targets, ensuring accountability across the team
• Own and maintain CRM discipline across the partnerships team, ensuring accurate and real-time pipeline tracking • Work alongside the sales team to develop new leads, target vacant categories, and outbound strategies • Monitor deal progression across all stages, identifying risks and opportunities to accelerate closing • Establish and enforce sales processes, reporting cadence, and pipeline coverage targets • Provide regular updates to leadership on pipeline status, revenue forecasts, and performance metrics
• Lead the weekly partnerships sales meeting, including developing the agenda and aligning on priorities • Prioritize leads, deals, and strategic opportunities to maximize efficiency and revenue impact • Memorialize key takeaways, next steps, and action items, ensuring accountability and follow-through • Align cross-functionally with Business Strategy, Marketing, and Events to support sales initiatives
• Champion a best-in-class client experience, ensuring all partners are consistently super served • Identify and execute added-value opportunities that enhance partnerships and drive renewals • Proactively support renewal strategies and upsell opportunities across existing partners • Ensure consistent hosting and engagement of current and prospective clients across Loud And Live events and concerts
• Support and oversee the fulfillment and activation team to ensure seamless execution of all partner deliverables • Lead onboarding processes for new partners, ensuring alignment across internal teams • Ensure all agreements, contracts, and COIs are secured and compliant • Maintain visibility into activation execution to ensure delivery against contractual obligations and partner expectations • Own real-time tracking and management of partnership performance, including metrics, content capture, and delivery of all partner deliverables, ensuring comprehensive post-event recaps that clearly demonstrate proof of performance and ROI for each partner
• Manage and track partnership-related expenses in real time, ensuring accurate budgeting, cost control, and reconciliation to monitor each partnership's margin and overall profitability
• Serve as the central liaison across Sales, Business Strategy, Marketing, Media, Events, Fulfillment & Activation, Finance & Accounting, and Legal teams • Define and enforce clear roles, responsibilities, and ownership across all departments involved in partnership delivery • Ensure proper planning, timelines, and communication across teams to eliminate gaps and inefficiencies, as well as ensure accountability and division of roles • Drive alignment across departments to support both revenue generation and execution excellence
• Build and refine scalable sales and partnership processes across the organization • Establish KPIs across sales performance, pipeline health, client satisfaction, and renewals • Implement reporting frameworks to track performance and identify growth opportunities • Continuously optimize workflows to improve efficiency, deal velocity, and partner outcomes
The ideal candidate must bring 8–12+ years of experience in partnership or sponsorship sales within live events, entertainment, sports, or media, with a proven track record of driving revenue growth and closing complex, high-value deals. This individual combines strong commercial acumen with hands-on sales leadership, deep experience managing pipelines and forecasting, and the ability to lead cross-functional teams to execute seamlessly. They are highly skilled in client relationship management, delivering best-in-class partner experiences that drive retention and renewals, while also bringing structure, accountability, and operational rigor to a fast-paced environment.
Key Qualifications: