FY27: Communications Specialist, Social Media Marketing, Department of Communications, 8 hrs/12 mos, Ad closes 8/13/26

Job Description - FY27: Communications Specialist, Social Media Marketing, Department of Communications, 8 hrs/12 mos, Ad closes 8/13/26 (26005CM)

Job Description

FY27: Communications Specialist, Social Media Marketing, Department of Communications, 8 hrs/12 mos, Ad closes 8/13/26

Job Specific Information: Live and breathe social media? Join MCPS. MCPS is looking for a creative social media strategist, journalist and digital storyteller to lead our social media presence and help tell the story of one of the nation''s largest and most diverse school districts. You''ll create content for Facebook, Instagram, LinkedIn, X and emerging platforms, cover events, produce photos and videos, and write stories that inform and inspire. You''ll also track engagement, shares, likes, comments, impressions and other analytics-using data to understand what resonates and shape the stories we tell next. If you''re equal parts writer, creator, marketer and strategist, this role is for you. The wage range for this position is between $34.32 and $50.62 per hour, based on years of service. For information about benefits, please follow the link below. https://drive.google.com/file/d/1nCKtJEqy4w4SLTzmvmVXgE8hPfOBolkb/view

MCPS Official Job Description

Summary Description:

Under the guidance of the Director of News and Marketing, leads the strategic development and execution of all social content and campaigns to enhance the organizations brand, while increasing engagement and traffic and evaluating results. Work includes creating engaging content for distribution across social media channels (Facebook, Twitter, Instagram, etc.), and for other platforms such as the MCPS website and MCPS-TV. This position also assists in determining news coverage; maintaining web pages; writing, editing, reviewing, and modifying communications department content; scriptwriting; and interviewing subjects for a variety of products. Applies creative and artistic judgment and skill in preparing communication materials. Physical Demands: As required by the duties and responsibilities of the job. Special Requirements: Occasional event coverage for the purposes of posting or creating editorial content that supports the organization^s outreach across multiple channels. Occasional evening and weekend events. Some local travel required.

Knowledge Skills Abilities:

Demonstrated ability to handle intricate communication issues involving multiple audiences, critical deadlines, and complicated logistical planning; deep understanding of social media marketing campaigns, including maintaining brand consistency, identifying appropriate channels for social media efforts, tailoring messaging to each channels audience, tracking the performance of initiatives, and suggesting changes to improve results. Strong ability to write clearly and concisely about complex topics, often under pressure; thorough understanding of English grammar and composition; ability to interact with leaders, constituency groups, staff, and elected officials; and effectively conduct large and small group meetings. Familiarity with web communications, content management systems, emergency communications technologies and trends, and collecting, interpreting and reporting analytics across various platforms. Excellent interpersonal skills, and ability to conform to high journalistic standards and MCPS social media best practices required.

Education Training Experience:

Bachelor^s degree required, with college coursework in English, communications, journalism, or related field. Master^s degree preferred. Minimum of five years of experience using social media tools for a large organization or media outlet and writing in news and features; proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand voice, style, and tone. Experience using a wide variety of social media tools, photo and video editing software, and web content management and design resources. Other combinations of applicable education, training, certification, and experience, which provide the knowledge, abilities, and skills necessary to perform effectively in the position, may be considered.Certificate License:None

Job

: Multimedia

Job Grade: 21 Optimal Qualified

Organization

: Offices Dept of Communications

Primary Location

: Rockville

Schedule

: Full-time | 1.000 (80 hours bi-weekly)

Working Months: 12

Shift

: Day Job

Job Posting

: Aug 5, 2026, 6:44:17 PM - Aug 14, 2026, 9:29:00 AM