Director of Marketing

Full-Time | Onsite | Chicago Suburb

About the Organization

A rapidly growing compliance‑operations partner is redefining how non‑acute healthcare facilities manage regulatory obligations. Instead of relying on scattered vendors and outdated processes, this organization centralizes every compliance requirement into one coordinated program — supported by dedicated account managers, a national service network, and a modern technology backbone.

The team is building an advanced AI‑driven infrastructure designed to automate tracking, surface risks early, and continuously optimize client programs. This is a high‑growth environment for professionals who want to help shape a new category at the intersection of compliance, operations, and technology.

What We Deliver

• A single point of accountability for all compliance obligations

• Consolidated vendor management and cost optimization

• Real‑time tracking, documentation, and inspection readiness

• A model that improves over time through continuous evaluation and refinement

Role Overview

The Director of Marketing is responsible for architecting and running the entire marketing engine — from strategy to execution. This is a category‑building role, not a maintenance position. You will define how the market understands this emerging model, establish the brand narrative, and translate that into measurable pipeline growth.

This leader owns the full marketing P&L, demand‑generation strategy, GTM execution, product launch planning, and sales enablement. Success is measured by qualified pipeline creation, MQL velocity, and revenue contribution.

Key Responsibilities

Strategic Leadership & P&L Ownership

• Own the marketing budget and ensure every investment directly supports MQL and revenue goals

• Set the overarching marketing strategy and allocate resources across all channels

• Lead, coach, and develop the marketing team with clear accountability to pipeline outcomes

• Report weekly on channel performance, pipeline contribution, and MQL quality

• Operate within an EOS‑style framework, including quarterly planning and KPI ownership

Brand, Messaging & Content

• Establish and maintain the brand voice, messaging hierarchy, and content standards

• Drive consistent brand presence across all external channels and touchpoints

• Build a multi‑channel thought‑leadership program that moves the market from awareness to demand

• Conduct competitive and market analysis to refine positioning and anticipate new entrants

Go‑to‑Market & Product Launch

• Own GTM strategy for new products, segments, and service lines

• Define launch sequencing, channel activation, and success metrics

• Build launch playbooks covering positioning, pricing narrative, segmentation, and campaign strategy

• Lead post‑launch analysis and iterate based on conversion data and customer feedback

Sales Enablement & Lead Quality

• Equip sales teams with competitive intelligence, positioning frameworks, and objection‑handling tools

• Own the marketing‑to‑sales handoff and ensure all MQLs meet strict qualification standards

• Build vertical‑specific playbooks for key healthcare segments

• Ensure all campaigns and assets are optimized for conversion, not just output volume

Voice of Customer & Market Intelligence

• Lead customer and market research to inform messaging, product direction, and GTM strategy

• Partner with sales leadership to diagnose funnel performance and address conversion gaps

• Translate insights into actionable recommendations for brand, product, and marketing programs

Qualifications

Required

• 7+ years of B2B marketing experience, including 3+ years in product, brand, or GTM leadership

• Demonstrated success building or repositioning a B2B brand

• Proven track record launching products that generated measurable pipeline and revenue

• Experience developing sales enablement programs and partnering closely with sales teams

• Strong financial mindset with comfort owning a marketing budget tied to revenue outcomes

• Exceptional communication skills with the ability to simplify complex concepts

• Experience leading and developing marketing talent

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)

• Familiarity with EOS/Traction is a plus

Nice to Have

• Experience marketing to healthcare practices or regulated industries

• Background in category creation or market education programs

• Experience building a sales enablement function from the ground up

• Exposure to AI‑enabled marketing workflows

Compensation & Benefits

• Competitive salary range: $110,000–$140,000 plus performance‑based bonus

• Comprehensive medical, dental, and vision benefits

• Opportunity to build and scale the marketing function from the ground up

• High‑visibility role with direct access to executive leadership

• Collaborative, fast‑moving environment with minimal bureaucracy