The Director of Growth Marketing is responsible for driving customer acquisition, market share growth, and ROI-positive revenue performance across WOW!'s footprint. This role owns all paid media strategy and execution, direct mail marketing, agency and vendor management, and growth marketing budgeting.
This leader blends strategic thinking with hands-on execution and analytics rigor. They will oversee performance across SEM, paid social, display, video, traditional media, and direct mail-ensuring integrated campaigns that deliver measurable subscriber growth.
What WOW! Offers
Base salary up to $175,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:
Medical, dental, and vision insurance
401(k) with company match
Paid time off & company holidays
Tuition reimbursement for continued development
Employee broadband discounts
Essential Duties and Responsibilities
Include but are not limited to the following:
Growth Strategy & Performance Leadership
Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets
Own paid acquisition strategy across digital and traditional channels
Drive continuous testing, optimization, and channel mix modeling
Paid Media Strategy & Execution
Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels
Optimize targeting, creative, bidding strategies, and budget allocation
Partner with analytics to improve attribution modeling and incrementality testing
Ensure local market customization while maintaining brand consistency
Direct Mail Strategy & Execution
Own direct mail targeting strategy, segmentation, and offer development
Manage production timelines, print vendors, and in-home drop schedules
Optimize response rates through testing (creative, format, offer, geography)
Integrate direct mail into omnichannel campaigns
Agency & Vendor Management
Lead and manage media agencies, direct mail vendors, data providers, and marketing technology partners
Negotiate contracts, scope of work, and performance benchmarks
Ensure agencies deliver innovation, transparency, and measurable ROI
Drive accountability through regular business reviews
Budget Ownership & Financial Management
Own and manage multi-million-dollar acquisition budget
Forecast spend and performance across markets and channels
Reallocate investments based on performance data
Identify efficiencies and cost-saving opportunities
Cross-Functional Leadership
Partner with Sales, Finance, Analytics, Product, and Marketing teams
Align promotional strategy with growth goals
Support market launches, expansion builds, and competitive response plans
Other duties as assigned
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Required Education and Experience
10+ years in growth marketing or performance marketing leadership
Experience in telecom, broadband, subscription, or high-consideration consumer services preferred
Proven track record managing $25M+ acquisition budgets
Deep expertise in paid digital media, direct mail, and attribution modeling
Strong analytical skills with ability to translate data into actionable strategy
Experience managing agencies and vendor ecosystems
Exceptional leadership, communication, and stakeholder management skills
Skills and Abilities to be Successful in this Role
Consistent achievement (or overachievement) of subscriber growth targets
Improved cost per acquisition and return on ad spend
Optimized media mix with measurable incrementality
High-performing agency partnerships
Clear visibility and accountability across growth spend