Digital Sales Assistant/Coordinator (Dsa/Dsc) - Kytv/Kspr

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KYTV/KSPR:

As one of the highest-rated NBC affiliates in the country and with the highest number of page views on digital than any other Gray station, KY3 believes the community isn't something we just cover; we get involved. We are a station where employees learn and grow. The station is in the heart of the Ozark Mountains, where you can lose yourself in the natural beauty of the area. Known for our great schools and healthcare system, and with one of the lowest costs of living in the nation, you can enjoy the entertainment of a big city, but the crime rate of a smaller town.

Job Summary/Description:

Gray Media is the nation's largest owner of top-rated local television stations and premier digital assets, serving 117 television markets reaching approximately 37% of US television households. KY3 (Springfield, MO DMA) has been the Ozarks' dominant, high-trust news leader for generations. In tandem with Gray Digital Media (GDM Springfield), we deliver full-funnel marketing solutions-combining local broadcast reach and trusted local site dominance on KY3.com with audience-targeted omnichannel digital precision (GDM Springfield).

Coordinator to join our Springfield sales operation.

This role serves as the operational backbone for our digital sales department, bridging local station sales leadership (KY3/KSPR) and regional digital operations (GDM). You will coordinate and manage digital campaign workflows from pre-sale through post-launch reconciliation, enforce strict launch timelines and Service Level Agreements (SLAs), ensure clean tracking and technical attribution, and help sales executives. This role will create display ads, eblasts, social mirror posts, KY3 station Facebook posts, interactive creative ideas, PowerPoint presentations, contest pages with rules, client interface, and GDM set-up, which will translate campaign data into measurable ROI and retention for local businesses.

Duties/Responsibilities include, but are not limited to: (Key Responsibilities & Core Workflows)

1. Pre-Sale Support & Campaign Preparation:

• CNA & Discovery Support: Partner with MEs and Sales Leadership during Client Needs Analysis (CNA) discovery phases; assemble category background, research target footprints, and gather case study data.
• Avails, Feeds & Quotes: Request inventory availability and custom quotes for complex tactics (e.g., Targeted Email count IDs, SEM forecasts) via GDM regional workflows.
• Creative Asset Intake & Compliance Pre-Flight: Review advertiser assets against strict GDM and station specs (e.g., standard IAB sizes, video aspect ratios, companion banners). Ensure all video assets pass local station Streaming TV encoders and specifications.

2. Campaign Onboarding, Order Entry & Launch Management:

• Technical Setup & Attribution QA:

o Coordinate placement of the GDM Pixels or Meta Pixels on client websites for conversion attribution and retargeting (excluding restricted medical/HIPAA setups).

o Build short, standardized, identifiable UTM parameters for clean Google Analytics 4 (GA4) attribution and client reporting alignment.

o Define explicit conversion actions on order forms (e.g., "Schedule Consultation," "Get Quote," thank-you pages, button click events).

o Input precise geographic parameters using DMA, State, County, and specific Zip Code lists (never approximate mile-radii).

• Cross-Functional Team Routing: Collaborate daily with market-dedicated partners including the Regional Sales Specialist (RSS), Regional Sales Director (RSD), and Campaign Support Specialist (CSS) via GDM Engage.

3. Campaign SLAs, Timelines & Rush Coordination:

• Enforce Standard Product Launch SLAs:

o Track all orders against GDM launch turnarounds (measured from when complete assets, tracking, and platform access are fully approved):

• Design & Creative Deliverables:

o Standard Display (Static/Animated)

o Core High-Impact, Email, Extended Digital, In-Banner Video

• Rush Request Execution:

o Coordinate urgent turnarounds requiring GM/DOS sign-off

4. Pacing, Performance Tracking & Optimization:

• Weekly Audit & Line Management: Utilize WideOrbit Digital Internet Lines Manager (DILM) reports and GDM Insights Dashboards weekly to monitor delivery pacing, identify inactive lines, and catch unassigned creative every week before under-delivery occurs.
• Troubleshooting Discrepancies: Identify tracking discrepancies between GDM Insights, DSP delivery data, and client-side GA4 analytics (troubleshooting pixel fires, UTM tagging, or conversion path drop-offs)
• Proactive Account Enhancements: Flag mid-flight under-pacing or creative fatigue, partnering with MEs to submit timely optimization requests and creative refreshes.

5. Post-Campaign Reconciliation & Customer Reporting:

• Monthly Billing & Recap Support: Pull final delivery metrics, reconcile monthly digital logs against WideOrbit invoicing, and prepare co-op verification invoices as needed.
• Client-Ready Reporting Packages: Extract top-line performance data (impressions, CTR, VCR, CPC, geo distribution, conversion events) into presentation-ready recaps that prove campaign ROI and support renewal/upsell conversations.

What a High-Performing Coordinator Brings to the Sales Team & Clients:

• Flawless Technical Onboarding: Sets up Universal Pixels, UTMs, and eliminates launch delays, order rejections, and Guaranteed attribution; every ad dollar connects

conversion events accurately before launch. Administrative back-and-forth for MEs. Directly to traffic, form fills, or calls.

• Strict SLA & Rush Adherence: Tracks production timelines, design requests, and approval milestones daily. Protects rep credibility; allows sales reps to prospect and pitch instead of chasing ops tickets. Campaigns launch on schedule to capture seasonal sales peaks, events, or promotional windows.
• Pacing & Health Audits: Runs DILM dashboard audits to catch stalled campaigns or unassigned creative. Eliminates billing make goods, under-delivery credits, and surprise churn. 100% delivery of contracted impressions with optimal pacing across target DMAs and ZIPs.
• Data Translation & Insights: Connects media metrics (CPM, CTR, VCR) to real business outcomes
• Arms MEs with clear renewal and upsell narratives backed by verified data
• Transparency into customer acquisition costs, top-performing zip codes, and creative messaging.

Qualifications/Requirements:

• Experience: 1-3+ years of experience in digital marketing, media operations, advertising agency account coordination, or sales assistant support.
• Digital Ad Operations Knowledge: Solid working understanding of the digital media ecosystem, including Programmatic Display/Video, OTT/CTV (Streaming TV), Paid Social (Meta Business Manager), Paid Search (Google Ads/SEM), SEO basics, and Targeted Email.
• Analytics & Attribution Competence: Hands-on experience with Google Analytics 4 (GA4), UTM taxonomy creation, and website tracking pixel implementation.
• Organizational Excellence: Exceptional project management capabilities; able to manage dozens of simultaneous deadlines, asset specifications, and campaign launches without dropping details.
• Communication Skills: Strong written and verbal communication skills; comfortable collaborating across sales teams, creative departments, corporate operations, and external clients.

Preferred Platforms & Systems Knowledge:

• Industry Systems: Experience with Google Analytics 4 (GA4), Meta Business Suite, and Google Local Services Ads.
• Software: Advanced proficiency in Microsoft Office 365 (Excel formulas, PowerPoint deck preparation) and Google Workspace.

Gray Media Corporate Requirements:

• Bachelor's degree in marketing, 3-5+ years in Advertising, Communications, Business, or equivalent practical experience.
• Must possess a valid driver's license with an acceptable driving record.
• Gray Media is an Equal Opportunity Employer and a drug-free workplace. Pre-employment drug screening and background check required.

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KYTV/KSPR-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.