Digital Engagement Manager - Annual Giving / Advancement Communications

The UAlbany's Division of University Advancement is seeking a digital engagement manager to lead the creation and execution of content that drives engagement and philanthropic support. This role focuses on social media, email marketing, digital campaigns, and video content to tell compelling stories and connect with alumni, donors, students, and the broader UAlbany community.

Primary Responsibilities:

Digital Engagement & Campaigns

• Create and manage engaging, platform-specific digital content across social media, email, and web to support the UAlbany Fund's fundraising and engagement goals. 
  Support fundraising initiatives such as giving days, crowdfunding campaigns, and special events through digital promotion. 
• Build and deploy email communications, with an understanding of email marketing best practices. 
• Plan and execute integrated digital campaigns that increase awareness, participation, and philanthropic support. 
• Manage and grow social media engagement, including peer-to-peer and volunteer-driven efforts. 

Photo & Video Content Production 

• Capture photography and video at campus events and provide real-time social media coverage. 
• Produce and edit video content, including interviews, testimonials, and event coverage.

Management & Collaboration

• Develop and maintain a strategic content calendar to ensure consistent, timely messaging. 
• Within Advancement Communications, collaborate with campus partners to align messaging and strengthen brand voice across channels, including UAlbany Magazine, campus newsletters, UAlbany Athletics, email communications, and digital campaigns. 

Professional Development & other reasonable duties as assigned

• Identify new digital tools, trends, and opportunities to enhance outreach and campaign performance. 

Functional and Supervisory Relationships:

Reports to Art Director / Advancement Communications