Content Marketing Specialist

At Percepta, we bring first-class service across each market we support. As a Content Marketing Specialist working remotely, you'll be a part of creating and delivering amazing customer experiences, while also enjoying the satisfaction of being part of a unique culture

What You'll Be Doing

The Content Marketing Specialist acts as a trusted advisor to our Brand & Communications team and a pivotal force in driving impactful marketing/social media strategies. This role creates compelling content-encompassing graphic design, video editing, and copywriting-while fostering strong cross-functional relationships and collaborating on a variety of team initiatives. The Content Marketing Specialist's contributions will elevate our brand image and thought leadership across multiple formats, including captivating graphics, engaging videos, and dynamic livestreams and podcasts.

During a Typical Day, You'll

• Create Engaging Visual Content: Design eye-catching graphics for social media, blogs, and marketing materials that align with Percepta's brand identity. This includes infographics, promotional materials, and visual assets that enhance storytelling.
• Lead End-to-End Video Production: Conceptualize, script, shoot, and edit videos for various platforms, including promotional videos, short-form content (reels, stories, etc.), and thought leadership content. Ensure all video projects meet high standards of quality, creativity, and brand alignment.
• Manage Social Media: Oversee Percepta's social media channels, including LinkedIn, Facebook, Instagram, and YouTube, with plans for future expansion to platforms like X (formerly Twitter) and TikTok. Develop and schedule high-quality posts, tailored for each platform, ensuring strong engagement and conversion rates.
• Optimize Content for Each Platform: Tailor visual and video content to fit the unique requirements and audiences of each social media platform. This includes ensuring optimal formats, dimensions, and styles to maximize engagement.
• Collaborate on Marketing Campaigns: Work closely with cross-functional teams to brainstorm and develop integrated marketing campaigns, ensuring that all content supports overarching goals and messaging.
• Lead Video Shoots (in-person/remotely): Organize and coordinate video shoots, including occasional on-location filming. Direct talent, capture high-quality footage and utilize advanced editing techniques to create polished final products. Work with key stakeholders globally to capture the video footage needed.
• Analyze Content Performance: Track and report on the performance of visual and video content across platforms. Use insights to refine future content strategies and improve audience engagement.
• Champion the Percepta Brand: Showcase our corporate/employer brand and client services through engaging external marketing content. Serve as a subject matter expert for global teams and communicators.
• Assist with Overseeing Our Website/Career Site: Contribute through blog content creation, guest blog coordination, landing page development, etc. Implement strong SEO strategies to enhance website traffic and performance.
• Create Impactful Materials: Produce employer brand and sales enablement materials such as case studies, infographics, flyers, and one-pagers.
• Collaborate with Colleagues: Work with teams around the world to execute cohesive marketing campaigns. Continuously seek innovative ways to improve our marketing strategies for multigenerational audiences, advising senior leaders on trends and strategic shifts.
• Stay Updated on Trends: Continuously research and keep abreast of industry trends in graphic design and video production to ensure our content remains fresh, innovative, and relevant.
• Implement companywide omnichannel marketing strategies for our public-facing content, adhering to established branding guidelines.

What You Bring to the Role

• Bachelor's degree in communication, Marketing, Digital Media, or a related field.
• Minimum of three years of relevant experience in corporate communications and/or marketing, including content creation, social media management, and web/email marketing.
• Demonstrated experience producing high-quality content in a corporate setting.
• Demonstrated experience leveraging AI-powered tools and automation to enhance content creation workflows, with a strong comfort level adopting emerging technologies in the creative process.
• End-to-end photography/videography experience, from capturing to editing.
• Experience in communication delivery within a large organization (1,000+ employees) is preferred.
• Intermediate to advanced graphic design and video editing skills, particularly with Adobe Creative Cloud applications (Photoshop, Illustrator, Premiere Pro, After Effects) or similar professional applications (e.g. Final Cut Pro, DaVinci Resolve, Motion Array).
• Proficiency in reporting and analyzing metrics across multiple communication channels (social media, web analytics, email).
• Strong coordination skills for omnichannel marketing plans and calendars.
• Strategic and analytical thinking to develop impactful marketing recommendations.
• Exceptional verbal and written communication skills; fluency in English is required.
• Familiarity with graphic and visual layout in MS Office 365 (Word, PowerPoint, SharePoint) and Canva is a plus.

What You Can Expect

• Competitive Salary with Incentives
• Health/Dental/Vision/Life Insurance
• Flexible Spending Account (FSA) and Health Savings Account (HSA)
• 401(k)
• Vacation/Sick Time and Paid Holidays
• Tuition Reimbursement
• Employee Assistance Program
• Employee Discount Program
• Training and Development Programs (Percepta College)
• Employee Rewards Program (Perci Perks)

A Bit More About Your Role

• This role is primarily remote but may require occasional travel to our various locations.
• Collaboration with global stakeholders is essential; the role primarily operates during United States business hours (EST).
• The ideal candidate should be comfortable in front of the camera, with potential hosting duties for livestreams and video projects.
• Percepta provides the equipment for this position.

About Percepta

Established in 2000 as a joint venture with TTEC, Percepta has specialized in creating customer loyalty to its clients across the globe. Delivered in multiple channels, speaking multiple languages, we bring first-class service across each market we support.

Our values are the heartbeat of our organization, and we live, breathe, and play by them daily. At Percepta, we:

• Lead with humility - We listen first, lead with empathy, and stay grounded-so people and ideas have room to grow.
• Service beyond self - We serve others-clients, customers, and teammates-with care and integrity in every interaction.
• Leave it better - We take ownership and leave every process, person, and place better than we found it.
• Win together - We succeed as one-celebrating, supporting, and showing up for each other.
• Deliver remarkable - We go beyond expectations to create bold, meaningful moments that stand out.

Percepta is proud to be an equal opportunity employer where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Percepta embraces and is committed to building a diverse and inclusive workforce that respects and empowers the culture and perspectives within our global teams. We strive to reflect the communities we serve by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued and comfortable being their authentic selves at work. As a global company, we know diversity is our strength. It enables us to view projects and ideas from different vantage points and allows every individual to bring value to the table in their unique way.

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