Sales Xceleration Recruiting

Position Title: Business Development Representative – Hoisting & Construction

Location: Buffalo, NY | Onsite

Compensation: $70,000 Base Salary + Uncapped Commission | Target OTE $85,000–$90,000

Travel: Up to 20%

Industry: Construction Equipment | Hoisting & Lifting Equipment | Industrial Equipment

Why This Role Stands Out

• Join a stable, family-owned American manufacturer celebrating approximately 80 years in business.
• Full-cycle sales opportunity with responsibility for developing relationships, generating new business, and closing sales.
• Represent durable, specialized equipment serving roofing, construction, concrete cutting, and related markets.
• Majority of the role is focused on new-business development, with opportunities to grow established distributor and customer relationships as the territory develops.
• Work directly with distributors, resellers, roofing companies, contractors, and other equipment users.
• Deep technical expertise is not required on day one—the internal team provides product, engineering, and technical support.
• $70,000 base salary with uncapped commission and first-year OTE targeted at $85,000–$90,000, with opportunity for earnings to grow as sales production increases.

About the Company 

Our client is a long-established, family-owned manufacturer that has been designing and building specialized equipment since 1946. The company manufactures construction equipment including ladder/platform hoists, larger lifting systems, concrete-cutting saws, and power units used by roofing, construction, concrete-cutting, and other commercial customers. The organization primarily operates through a B2B model, partnering with distributors and resellers while also serving select high-volume end users. With a small, team-oriented culture, employees work collaboratively to support customers, solve problems, and continue growing an established product portfolio.

Key Responsibilities

• Develop new business primarily through distributors, dealers, resellers, and qualified commercial end users.
• Prospect for new opportunities within roofing, construction, solar, concrete cutting, equipment, and related markets.
• Own the full sales cycle from initial outreach and qualification through presentation, follow-up, negotiation, and close.
• Follow up consistently on company-generated leads and prospective customer opportunities.
• Build relationships with existing customers while identifying opportunities to increase sales and strengthen account penetration.
• Identify distributors and resellers capable of stocking and selling multiple units.
• Develop relationships with roofing equipment and roofing-material companies that can expand product distribution.
• Conduct customer meetings virtually and in person as appropriate.
• Develop working knowledge of the company's hoisting, lifting, concrete-cutting, and related construction products.
• Communicate product value, applications, capabilities, and differentiators to both technical and non-technical audiences.
• Recognize when a customer requires additional technical expertise and coordinate with internal engineering, customer service, and product resources.
• Collaborate with internal marketing and product teams on promotions, product launches, and market opportunities.
• Provide market and customer feedback to support product positioning and development.
• Support distributor and reseller relationships by identifying training or product-support needs and coordinating internal resources.
• Maintain accurate customer, pipeline, follow-up, and sales activity within the CRM.
• Meet or exceed quarterly and annual sales goals.
• Attend distributor meetings, customer visits, trade shows, and other industry events as needed.

Qualifications (Must-Haves)

• 3–5 years of B2B sales experience.
• Demonstrated success developing new business and building customer relationships.
• Full-cycle sales experience with the ability to personally move opportunities from prospecting through close.
• Strong hunter mentality with the ability to consistently follow up on leads and develop new opportunities.
• Ability to balance new-business development with growth of existing customer relationships.
• Strong communication, discovery, negotiation, presentation, and relationship-building skills.
• Comfortable selling through distributors, resellers, dealers, or other channel relationships.
• Ability to learn technical products and confidently communicate their business value and basic product capabilities.
• Self-starter with strong organization, time management, and follow-through.
• Comfortable working in a fast-moving sales environment where some transactions may close quickly.
• Proficiency with Microsoft Office and the ability to effectively use CRM platforms.
• Ability to work onsite at the company's Buffalo, New York facility.
• Willingness to travel up to approximately 20%.

Preferred Qualifications (Nice-to-Haves)

• Bachelor's degree; however, additional relevant professional experience may be considered in place of a degree.
• Sales experience within construction equipment, roofing, industrial equipment, building materials, equipment rental, tools, or related industries.
• Experience working with distributors, dealers, resellers, or channel partners.
• Existing relationships within roofing, construction, equipment distribution, or related markets.
• Experience selling equipment or products into roofing contractors or roofing-supply organizations.
• Experience with concrete-cutting equipment, hydraulic equipment, lifting products, or construction tools.
• Experience developing new distributor relationships while also growing an existing customer base.
• Ability to understand basic technical product terminology and communicate effectively between customers and internal technical resources.

Compensation & Benefits

Base Salary: $70,000

On-Target Earnings (OTE) / Bonus Structure: Target OTE of approximately $85,000–$90,000 with uncapped commission. Strong sales performance provides the opportunity to earn above target as the territory and customer base grow.

Benefits: Benefits were not specified in the provided job description or discovery notes and should be confirmed before publishing.

Additional Perks:

• Uncapped commission opportunity
• Established manufacturer celebrating approximately 80 years in business
• Family-owned, team-oriented work environment
• Internal technical and product support
• Opportunity to build and expand distributor relationships
• Exposure to roofing, construction, lifting, and industrial equipment markets
• Full-cycle ownership of customer opportunities
• Significant new-business development opportunity
• Career-growth potential as the sales organization expands

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or veteran's status.

Applicants with a disability or a disabled veteran may request a reasonable accommodation if he/she is unable or limited in his/her ability to access job openings or apply for a job on our website as a result of his/her disability. The applicant may request reasonable accommodations by contacting us at 317-661-1740.