Brand Engagement Manager / Media Director

Job Title: Paid Media Manager
Location: Hybrid
Pay Rate: $55-65/hr
Duration: 7 months, potential for extension
Shift: Monday–Friday, 9:00 AM–5:00 PM

Job Description

• Lead planning, execution, implementation, and reporting for paid media campaigns across channels.
• Manage media agency relationships, including channel mix recommendations and quarterly tactical plans.
• Align paid media strategies with short- and long-term brand objectives.
• Leverage first-party (1P) data with CRM and data partners for consumer targeting and campaign optimization.
• Develop and maintain strategic relationships with publishers and media platforms to identify media opportunities.
• Consolidate campaign learnings, performance insights, and activation results for regular reporting.
• Coordinate monthly transactional media reporting with analytics and commercial teams to support sales objectives.
• Oversee brand media budgets, monthly pacing, RAF flighting, and Pure Media spend within P&L.
• Partner with measurement and MMM leads on measurement initiatives and incremental sales reporting.

Education

• Bachelor’s degree required.

Required Skills

• 8–10+ years of progressive paid media experience.
• Paid media campaign planning, execution, optimization, and performance reporting.
• Media agency management and large-scale media budget management.
• Experience analyzing large datasets, search trends, campaign performance, and KPIs.
• First-party (1P) data targeting and CRM-driven media activation.
• Media budget pacing, P&L management, RAF flighting, and Pure Media spend tracking.
• Incremental sales measurement and Marketing Mix Modeling (MMM) exposure.
• Advanced Microsoft Excel and PowerPoint skills.

Preferred Skills

• Experience managing publisher and media platform partnerships.
• Experience with transactional media and sales-focused media reporting.
• Experience supporting cross-channel media strategy and quarterly tactical planning.
• Experience in brand measurement and media effectiveness initiatives.