| Location | Chicago, IL |
Agency:
Omd
Job Function:
Strategy and Planning
Job Subfunction:
Research and Insights
Job Description:
Overview
OMD USA is a proud part of the global OMD network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.
As an Associate Director on OMD's Marketing Science team, you will not only work closely with the Directors to manage resources, implement process improvements and provide mentorship to a team of analyst, but also work with the account team consisting of media planners and strategists to shape the strategic direction of your client's marketing strategy through data-driven insights.
Responsibilities
Participating in the measurement plan development and execution
Establishing self as a thought leader around analytics, research and ad-technology concepts/methods/tools
Ensuring that analytics efforts lead to clear, compelling and actionable insights; insightful narratives are constructed through sophisticated analytics techniques
Anticipating client's needs and proactively developing solutions to address them
Ensuring timely follow through on all scheduled and ad hoc deliverables
Generating and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques
Manage engagement between Marketing Science and internal/external teams
Recommending and implementing research that will aid in the consumer insight gathering and strategic process
Providing thought leadership of ad-tech and measurement technologies
Identifying opportunities to continuously improve processes
Leading, mentoring and training analysts
Presenting reports, POV's, and other materials to clients on a regular basis over the phone and in person
Provide high-level oversight of during client presentations
Qualifications
Education & Experience
Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences or Business/Marketing related fields (advanced degree - MBA/MS - is preferred)
6+ years of experience in a quantitative data driven field
A passion for digital marketing, research, and analytics
Demonstrated knowledge of paid media strategy and media analytics
Excellent communication and presentation skills
Ability to work well with others and work in cross functional teams
Ability to manage and prioritize a number of concurrent tasks
Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
Comprehensive knowledge of ad technologies and research techniques (how they work and how to troubleshoot)
Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
Ability to set individual goals for analysts and measuring individual success/performance
Ability to identify issues related to quality of work and/or workload and re-allocate resources to address these issues
Leading, mentoring, and training analysts
Delegating and managing projects, creating learning agendas, and opportunities for junior staff
Desired Technical Skills
Experience/familiarity in SAS, SPSS, R or other advanced analytics software packages
Experience/familiarity in ad-serving and web analytics tools (DCM/DV360, Sizmek, Twitter, SnapChat, Omniture, etc.)
Experience/familiarity with concepts of database design and SQL
Experience/familiarity with syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)
Experience/familiarity with digital ad effectiveness research
Proficiency with Microsoft Excel and PowerPoint
Proficiency with Project Management Tools (Trello, Asana, etc.)
Familiarity with web technologies including HTML and JavaScript
$125,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.