Visual merchandisers develop visual concepts for use in advertising and marketing campaigns. They may work on design products that appear in-store, online, or in catalogues. They consider how different colors and designs will impact the consumer and influence purchasing decisions or build brand loyalty.
A typical day in the life of a visual merchandiser might include: • Collaborating with purchasing and marketing teams to create a cohesive campaign • Working with computer-aided design (CAD) programs to produce new artistic pieces • Researching market and advertising trends to better communicate with the right audience • Designing and assembling visual displays.
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