Birmingham, MI30+ days ago
Responsibilities You will: Analyze how consumers engage with CRM communications using research, performance data, and segmentation insights to uncover opportunities for impact and growth Design and map end-to-end CRM and lifecycle journeys, identifying high-value moments to drive relevance, loyalty, and lifetime value Partner closely with analytics teams to activate data-driven segmentation and guide the development of thoughtful, effective contact strategies Identify opportunities to leverage 1P and 3P data and marketing technology stacks to improve personalization, orchestration, and scalability Translate CRM platform capabilities (e.g., Adobe, Salesforce Marketing Cloud) into strategic use cases, orchestration logic, and repeatable activation frameworks Brief creative teams on customer-centric CRM experiences, grounding creative work in audience insight, lifecycle context, and channel behavior Assess CRM and owned-channel maturity and proactively define opportunities to evolve programs over time, not just optimize in-flight tactics Design orchestrated systems of brand communications across email, SMS, app, web, direct mail, and addressable media, in partnership with integrated marketing and creative teams Bring best practices and forward-looking POVs to clients across owned and addressable channels, informed by competitive activity, cultural shifts, and consumer trends Build and maintain trusted client relationships, confidently leading conversations around CRM strategy, performance, and future opportunity Form strong collaborative relationships with internal agency partners, external agencies, and third-party vendors as needed Maintain and evolve Connections Strategy artifacts, contributing to a consistent, scalable, and repeatable approach to CRM and owned-channel strategy Qualifications This role is ideal for a strategic thinker and doer with 7-9 years of experience who thrives in complexity and brings both rigor and imagination to their work. Your expertise across marketing strategy, CRM, data, and marketing technology will help clients solve complex business challenges by designing scalable, orchestrated systems of engagement, not just one-off campaigns.