p>The Day-to-Day: • Fuel global lead generation by designing, managing and implementing digital media campaigns within digital ad platforms such as Meta, LinkedIn and X to meet and exceed our client acquisition and return on investment goals • Develop and refine audience strategies using first- and third-party data, including segmentation, retargeting, and lookalike modeling • Perform in-depth data analysis to campaign performance metrics, identify trends and implement data-backed strategies to maximize ROAS • Partner closely with Strategy and Planning, and our in-house creative agency to develop high impact ads, creative testing frameworks and messaging strategies • Lead ongoing testing programs across audiences, creative, formats, and placements to unlock incremental performance gains • Collaborate with platform partners (Meta, LinkedIn, X) to stay ahead of best practices, identify test opportunities and maximize performance. Your Qualifications: 3+ years of hands-on paid social media experience as a buyer/planner, digital media analyst, or account manager managing full funnel digital campaigns Partner closely with Strategy and Planning, and our in-house creative agency to develop high impact ads, creative testing frameworks and messaging strategies Deep experience managing and optimizing campaigns on ad platforms such as Meta Ads, LinkedIn Campaign Manager, and X Ads, including audience strategy, creative testing, and budget management Analyze and interpret performance data using Excel (formulas, pivot tables) Experience applying web analytics tools (Google Analytics, Power BI, or similar) to inform optimization decisions.