NewProject Manager - Human Resources - Contract TalentBurst, Inc.Project Manager - Human Resources - ContractPainted Post, NY$83.33–$86.20 / hourThis role partners with HR Centers of Excellence, HR Business Partners, Shared Services, Payroll, HRIS, IT, Finance, Legal, external vendors, and business leaders to successfully deliver strategic programs from concept through implementation and stabilization. The position is responsible for establishing project governance, managing scope, risks, timelines, budgets, resource plans, stakeholder communications, and organizational change activities while ensuring alignment with business priorities and HR strategy.
Assistant Store Manager - Spirit Spencer Gifts - Spirit HalloweenAssistant Store Manager - SpiritHorseheads, NY$18–$18.25 / hourThe Assistant Manager is responsible for supporting the Store Manager in the various tasks involved in the overall operation of a store ensuring maximum sales/profitability by establishing and maintaining Guest Services, developing staff, controlling expenses, shrinkage and all aspects of merchandising and inventory control. The Assistant Store Manager supports the Store Manager in the staffing, setup, merchandising, pack-up and teardown of a Seasonal Store.
Store Manager - Spencer's Spencer Gifts - Spirit HalloweenStore Manager - Spencer'sHorseheads, NY$23–$23.25 / hourFull timeThe Store Manager oversees and is accountable for the operation of a store, ensuring maximum sales and profitability through controlling expenses, shrinkage, human resources management as well as all aspects of merchandising and inventory control in adherence with all Company policies and procedures. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders and lifting up to 50 pounds.
Assistant Store Manager - Spencer's Spencer Gifts - Spirit HalloweenAssistant Store Manager - Spencer'sHorseheads, NY$18–$18.25 / hourFull timeThe Assistant Manager is responsible for supporting the Store Manager in the various tasks involved in the overall operation of a store, ensuring maximum sales and profitability by developing staff, controlling expenses and shrinkage as well as all aspects of merchandising and inventory control in adherence with all Company policies and procedures. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders and lifting up to 50 pounds.
Store Manager - Spirit Spencer Gifts - Spirit HalloweenStore Manager - SpiritHorseheads, NY$21–$21.25 / hourThe Store Manager oversees and is accountable for the total operation of a store ensuring maximum sales and profitability by establishing and maintaining Guest Services and, controlling expenses. The Store Manager is responsible for shrink, merchandising, inventory control, staffing, setup, pack-up and teardown of a seasonal store.
Senior Assistant Store Manager Spencer Gifts - Spirit HalloweenSenior Assistant Store ManagerHorseheads, NY$20–$20.25 / hourFull timeThe Assistant Manager is responsible for supporting the Store Manager in the various tasks involved in the overall operation of a store, ensuring maximum sales and profitability by developing staff, controlling expenses and shrinkage as well as all aspects of merchandising and inventory control in adherence with all Company policies and procedures. The physical demands of the job require in excess of 8 hours of standing, walking, climbing ladders and lifting up to 50 pounds.
NewFood Service Worker AramarkFood Service WorkerCorning, NY$16–$17.50BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential.
Assistant Store Manager, Cornell Retail Services Cornell UniversityAssistant Store Manager, Cornell Retail ServicesIthaca, New YorkWhile position responsibilities vary, every member of our community is expected to foster a culture of belonging and a healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others. Our division is comprised of leading student affairs experts who support our campus on pressing student life matters including public service, health, wellbeing, connection and belonging, residential living, food services, sports, recreation, career services, and student activities and organizations including sorority and fraternity life.
Supv, Asst Clinical Manager RN - Nursing Administration - Emergency Services - Full Time Guthrie ClinicSupv, Asst Clinical Manager RN - Nursing Administration - Emergency Services - Full TimeSayre, PAResponsible to develop and coordinate, with assistance of the clinical manager / director, clinical educator, and/or clinical nurse specialist, department competencies, educational programs, new employee orientation, and annual skills labs. Collaborates with the clinical manger / director and assistant clinical managers, clinical supervisors / clinical coordinators / charge nurses, patient care staff and informal leaders in these efforts.
Nurse Manager Behavioral Services Cayuga Health SystemNurse Manager Behavioral ServicesIthaca, NY$94,993.60–$129,583.68 / yearFull timePHYSICAL REQUIREMENTS: Repetitive use of hands and fingers (e.g., Use of computer keyboard); may require lifting and carrying light loads (up to 40 pounds), including boxes, equipment, IV solutions and stooping and kneeling (e.g., to pick up items from the floor, to remove and replace items on lower shelves and to file documents in lower file drawers); sitting, walking, or standing for long periods of time may be necessary; must be able physically to operate the equipment used for the job. Cayuga Health System and its affiliates are committed to treating all patients, providers, staff and volunteers equitably and with dignity, ensuring the highest levels of safety, care and respect, and striving to recognize and overcome biases and policies that contribute to disparities in healthcare access, equitable care and positive health outcomes for all. .
NewAutomotive Assistant & Service Managers Mavis Tire Supply LLCAutomotive Assistant & Service ManagersPATo be eligible for the position of Automotive Assistant / Service Manager, you must (1) be at least 18 years of age; (2) be legally authorized to work in the United States; and (3) possess (i) 1 year of experience and/or training in automotive parts and/or tire sales, (ii) 1 year of experience and/or training in automotive repairs/maintenance, or (iii) any combination of education, training, and experience which demonstrates the ability to perform the duties and responsibilities of the position. While driving the sales initiatives of Mavis, Service Managers must communicate directly with customers, assess customer needs, provide information regarding requested and/or necessary automotive repairs and maintenance, ensure customers are satisfied with their in-store experience and strive to meet customer expectations.
Nurse Manager Behavioral Services Cayuga Health System (Inactive)Nurse Manager Behavioral ServicesIthaca, NY$94,993.60–$129,583.68 / yearCayuga Health System and its affiliates are committed to treating all patients providers staff and volunteers equitably and with dignity ensuring the highest levels of safety care and respect and striving to recognize and overcome biases and policies that contribute to disparities in healthcare access equitable care and positive health outcomes for all. Use of computer keyboard may require lifting and carrying light loads up to 40 pounds including boxes equipment IV solutions and stooping and kneeling e.g. to pick up items from the floor to remove and replace items on lower shelves and to file documents in lower file drawers.
Service Manager Texas Roadhouse Holdings LLCService ManagerIthaca, NY$62,353.20–$73,000 / yearDirecting work for employees including setting hours and weekly schedules and assigning tasks before, during, and after open hours of the restaurant. At Texas Roadhouse we have a fun culture with flexible work schedules, discounts in our restaurants, friendly competitions, recognition, formal training, and career growth opportunities.
Project Engineering Manager - Services Alstom SAProject Engineering Manager - ServicesNY$100,000–$130,000 / yearThis position applies to Asset Life Management business, covering especially the overhaul, the modernization and the repair of all kind of Railways vehicles: locomotives, street cars, metro, sub-urban trains, main line trains, automated people-movers…. Youll play a pivotal role in delivering engineering excellence for modernization projects that introduce state-of-the-art technology to aging railway vehicles, enhancing green mobility, passenger experience, and cost efficiency.
Food Service Manager The Salvation Army USAFood Service ManagerElmira, NYQualifications: SPECIAL SKILLS, CERTIFICATES, LICENSES, REGISTRATIONS: • SERV safe Manager certification • Work requires an Associate or Technical School degree or equivalent with 1-2 years applicable work experience in Kitchen/Food Service management. SCOPE AND PURPOSE OF POSITION: Responsible for all aspects of the Food Services; for inventory, ordering, menu planning, food preparation for main meals, equipment, health & safety compliance and reporting.
Service Manager - Construction Equipment and Powersports Best Line EquipmentService Manager - Construction Equipment and PowersportsPA$75,000–$90,000 / yearThis is an opportunity for a proven service leader - or an experienced Shop Foreman or Lead Technician ready to take the next step - to join a family-owned construction equipment and powersports dealership with an established customer base, a strong reputation, and a commitment to investing in its people. Ensure the highest levels of customer satisfaction by assisting customers and fulfilling customer requests as well as solving any problems by handling complaints or issuing compensation.
Client Service Manager VCA IncClient Service ManagerIthaca, NY$58,000–$65,000 / yearPrimary- Oversight of day to day activities related to staff and client service needs, register management, billing, CSR staff recruiting, training and development, scheduling, policy implementation, client management, assist in the implementation of new programs. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development).
Food Service Manager The Salvation Army Eastern TerritoryFood Service ManagerElmira, New YorkPart timeWork requires an Associate or Technical School degree or equivalent with 1-2 years applicable work experience in Kitchen/Food Service management. Responsible for all aspects of the Food Services; for inventory, ordering, menu planning, food preparation for main meals, equipment, health & safety compliance and reporting.
Service Manager Texas RoadhouseService ManagerHorseheads, New YorkDirecting work for employees including setting hours and weekly schedules and assigning tasks before, during, and after open hours of the restaurant. At Texas Roadhouse we have a fun culture with flexible work schedules, discounts in our restaurants, friendly competitions, recognition, formal training, and career growth opportunities.
NewService Manager BridgestoneService ManagerElmira, New YorkWhatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you: A supportive and engaging onboarding experience to ensure a smooth transition into our team. Combining your in-depth automotive repair knowledge with your exceptional people skills, you'll manage customer relationships and frequently serve as a liaison between technicians and customers.
NewService Manager Bridgestone Americas IncService ManagerElmira, NY$21.63–$32.45 / hourWhatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality", for that, we offer you more than just a competitive compensation; we will provide you: A supportive and engaging onboarding experience to ensure a smooth transition into our team. Combining your in-depth automotive repair knowledge with your exceptional people skills, you'll manage customer relationships and frequently serve as a liaison between technicians and customers.
Associate Manager / Manager, Project Services - Laboratories (Remote - East Coast) IQVIA Holdings IncAssociate Manager / Manager, Project Services - Laboratories (Remote - East Coast)Ithaca, NYRemote$64,200–$173,000 / yearJob Summary: Under general direction, manage all laboratory aspects of clinical trial projects for a client or a specific program, serving as the primary point of contact from award through start-up, maintenance, and closeout. 2+ years of experience managing projects (e.g., study setup, method validation or transfer, client programs) - a formal project management title is not required.
Service Center Manager - Student & Campus Life Cornell UniversityService Center Manager - Student & Campus LifeIthaca, NY$74,827–$86,962 / yearReporting to the Associate Director, the Service Center Manager provides overall leadership and responsibility of Cornells entire Service Center operation, which includes multiple distinct service center locations, currently 5 in total, all serving as hubs for mail/package services, key disbursements, and general inquiry from a range of constituency groups (students, faculty, staff, alumni, and other distinguished guests). While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.
Nurse Manager- Men''''s Residence Cayuga Addiction Recovery Services- Full Time- Days Cayuga Health System (Inactive)Nurse Manager- Men''''s Residence Cayuga Addiction Recovery Services- Full Time- DaysNY$94,993.60–$129,459.20 / yearCentralus Health System and its affiliates are committed to treating all patients, providers, staff, and volunteers equitably and with dignity, ensuring the highest levels of safety, care, and respect, and striving to recognize and overcome biases and policies that contribute to disparities in healthcare access, equitable care and positive health outcomes for all. This role is responsible for supervising a multidisciplinary nursing team, including Registered Nurses (RNs), Licensed Practical Nurses (LPNs), and Medical Technician's (MT's) or Medical Assistants (MAs), in an ambulatory substance use treatment programs setting.
Assistant Company Manager/Audience Services Associate Hangar TheatreAssistant Company Manager/Audience Services AssociateIthaca, NYDescription can be found here: https://hangartheatre.org/wp-content/uploads/Hangar-Assistant-CoMa_Audience-Services-Associate-Job-Description-2026.pdf .
Wealth Management Operations Manager Citizens & Northern BankWealth Management Operations ManagerPAFrom partnering closely with our customers and guiding them toward their life aspirations to supporting our local communities through our many initiatives, including "Giving Back, Giving Together," to making the best decisions for the long-term interests of our shareholders, C&N is committed to being the only financial institution that our customers will ever need. Key Competencies - The combination of skills, behaviors, and attributes required to perform effectively in a role and achieve organizational goals include: Drives Results: Achieves goals despite challenges and motivates others to deliver strong outcomes.
Senior Operations Manager Select Water Solutions IncSenior Operations ManagerPASelect Water Solutions participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, Select is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Select's Senior Operations Manager will lead the day-to-day operations of the disposal to insure continued and expansion initiatives are executed according to budget while meeting customer requirements, EHS requirements while following internal processes for successful disposal operations.
Chief Engineer/Broadcast IT Operations Manager Nexstar Media Group IncChief Engineer/Broadcast IT Operations ManagerElmira, NY$60,000–$80,000 / yearThis hybrid leadership role bridges traditional broadcast engineering with modern IP-based workflows and cloud computing, ensuring the seamless delivery of live and recorded content across multiple platforms. Cloud & Newsroom Tech: Oversee cloud-based newsroom and content systems, ensuring optimized studio, control room, and production workflows.
Chief Engineer/Broadcast IT Operations Manager Nexstar Media GroupChief Engineer/Broadcast IT Operations ManagerElmira, New YorkThis hybrid leadership role bridges traditional broadcast engineering with modern IP-based workflows and cloud computing, ensuring the seamless delivery of live and recorded content across multiple platforms. Cloud & Newsroom Tech: Oversee cloud-based newsroom and content systems, ensuring optimized studio, control room, and production workflows.
Driver Roll Off Energy Services Waste Management IncDriver Roll Off Energy ServicesPAWM has the largest disposal network and collection fleet in North America, is the largest recycler of post‑consumer materials and is a leader in beneficial use of landfill gas, with a growing network of renewable natural gas plants and the most landfill gas‑to‑electricity plants in North America. As part of the ongoing employment requirements, the successful candidate may be subject to drug and alcohol testing-including pre‑employment screening, post‑incident evaluations, reasonable suspicion checks, and random testing-in accordance with government regulations and company policies.
Wealth Management Operations Manager CitizensWealth Management Operations ManagerWellsboro, PAFrom partnering closely with our customers and guiding them toward their life aspirations to supporting our local communities through our many initiatives, including "Giving Back, Giving Together," to making the best decisions for the long-term interests of our shareholders, C&N is committed to being the only financial institution that our customers will ever need. Key Competencies- The combination of skills, behaviors, and attributes required to perform effectively in a role and achieve organizational goals include: Drives Results: Achieves goals despite challenges and motivates others to deliver strong outcomes.
Senior Operations Manager Select Water Solutions, IncSenior Operations ManagerWysox, PASelect's Senior Operations Manager will lead the day-to-day operations of the disposal to insure continued and expansion initiatives are executed according to budget while meeting customer requirements, EHS requirements while following internal processes for successful disposal operations. Pre-job write up, including driving directions, diagramming prepared for Assistant Manager and selected crew leaders concentrating on equipment proximities, piping, tanks, etc. and or special concerns.
Chief Engineer/Broadcast IT Operations Manager Nexstar Media Group Inc.Chief Engineer/Broadcast IT Operations ManagerElmira, NY$60,000–$80,000 / yearThis hybrid leadership role bridges traditional broadcast engineering with modern IP-based workflows and cloud computing, ensuring the seamless delivery of live and recorded content across multiple platforms. Cloud & Newsroom Tech: Oversee cloud-based newsroom and content systems, ensuring optimized studio, control room, and production workflows.
Operations Manager Willimantic Waste Paper Co., Inc.Operations ManagerElmira, NY$85,000–$90,000 / yearManages and provides leadership to team members by effectively communicating, establishing clear goals and objectives, coaching team members on achieving goals, and ensuring access to training and development opportunities that assist employees in attaining the necessary skills to achieve desired team and corporate results. Provides training to scale house employees of how to properly record inbound weight for all customers to ensure proper billing and outbound weight for all trucks to ensure overweight trucks aren't leaving the transfer station.
Chief Engineer/Broadcast IT Operations Manager Nexstar MediaChief Engineer/Broadcast IT Operations ManagerElmira, New York$60,000–$80,000 / yearThis hybrid leadership role bridges traditional broadcast engineering with modern IP-based workflows and cloud computing, ensuring the seamless delivery of live and recorded content across multiple platforms. Cloud & Newsroom Tech: Oversee cloud-based newsroom and content systems, ensuring optimized studio, control room, and production workflows.
Facility Operations Manager (Corning, NY, US, 14831) Corning IncFacility Operations Manager (Corning, NY, US, 14831)Corning, NY$117,524–$161,596 / yearYou can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. Today, we accelerate and transform life sciences, mobile consumer electronics, optical communications, display, automotive, and solar markets.
Operations Manager Casella Waste Systems IncOperations ManagerElmira, NY$85,000–$90,000 / yearManages and provides leadership to team members by effectively communicating, establishing clear goals and objectives, coaching team members on achieving goals, and ensuring access to training and development opportunities that assist employees in attaining the necessary skills to achieve desired team and corporate results. Provides training to scale house employees of how to properly record inbound weight for all customers to ensure proper billing and outbound weight for all trucks to ensure overweight trucks aren't leaving the transfer station.
Operations Manager, RSR Amazon.com IncOperations Manager, RSRNYWork in an environment where the noise level varies and is subject to variable temperatures and weather (delivery stations include outside loading departments, and grocery locations include refrigerated environments). Our Operation's workflow has three major components: First mile - where the product is housed and ready for order; Middle mile - where the order is hauled to your area; and Last mile - when the product is delivered to the customer's door.
Operation Manager IH Services IncOperation ManagerOwego, NY$22 / hourPart timeThe Operation Manager has operational accountability for their assigned account; they must manage and train their team and inspect the building regularly to ensure customer expectations are met or exceeded. With almost a century of facility service experience, state of the art business practices, environmentally friendly processes and supplies and an established global reputation, we are able to offer unrivaled client experience and satisfaction.
Part Sales Manager - Full Time AutoZone IncPart Sales Manager - Full TimeNYAs permitted by state or local law, AutoZone may consider certain offenses to be relevant to positions responsible for conducting or overseeing financial transactions on behalf of AutoZone, driving company vehicles and/or supervision of minors. Parts Sales & Inventory Management - Lead efforts to exceed sales targets, optimize inventory levels, and ensure timely returns processing and merchandising.
C-Stores Dining Manager, Cornell Dining Cornell UniversityC-Stores Dining Manager, Cornell DiningIthaca, NY$65,447–$75,632 / yearOur division is comprised of leading student affairs experts who support our campus on pressing student life matters, including public service, health, wellbeing, connection and belonging, residential living, food services, sports, recreation, career services, and student activities and organizations, including sorority and fraternity life. While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.
NewGeneral Manager in Training - Retail (Bath, NY, US, 14810) Love's Travel Stops & Country Stores IncGeneral Manager in Training - Retail (Bath, NY, US, 14810)Bath, NYWith nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Skills and Demands: · Ability to work various shift times to include days, afternoons, evenings, nights, occasional overnights, weekends, and holidays.
General Manager in Training - Retail Love's Travel Stops & Country StoresGeneral Manager in Training - RetailBath, NYWith nearly 40,000 team members, travel stops are the core business along with products and services that provide value for professional drivers, fleets, traveling public, RVers, alternative energy and wholesale fuel customers. Skills and Demands: · Ability to work various shift times to include days, afternoons, evenings, nights, occasional overnights, weekends, and holidays.
Dental Office Manager Aspen Dental Management IncDental Office ManagerIthaca, NY$62,353–$65,000 / yearHow You'll Make a Difference: As a Dental Office Manager, you will lead the office in all office operations in support of the doctors to help create lasting impressions and build trust and loyalty with patients. When you join an Aspen Dental practice, you'll participate in an extensive, ten-week training program to gain business and leadership knowledge designed to help you succeed and grow within our organization.
NewHR Project Manager DivIHN Integration IncHR Project ManagerPainted Post, NY$86.20Position Summary Project Manager - Human Resources: Project Manager - Human Resources leads complex, cross-functional HR initiatives that support the organization's people strategy, operating model evolution, process transformation, technology enablement, and employee experience objectives. This role partners with HR Centers of Excellence, HR Business Partners, Shared Services, Payroll, HRIS, IT, Finance, Legal, external vendors, and business leaders to successfully deliver strategic programs from concept through implementation and stabilization.
Direct Support Professional - Day Services RackerDirect Support Professional - Day ServicesIthaca, New YorkOur competitive benefits include a continuum of health care options for families and individuals, funding and time for continuing education, retirement investment with employer match, paid vacation for school holidays and breaks, paid sick time, and a 20% discount on childcare services for children/grandchildren of full time staff. In order to be an approved driver at Racker, you must currently have a valid drivers license for at least 1 year with a clean record OR a valid drivers license for 3 years and no more than 4 points on your license.
Director of Dining Services ElderwoodDirector of Dining ServicesWaverly, NY$68,000–$75,000 / yearIn order to ensure a safe work environment for residents, coworkers, visitors, and/or supervisors of the Company, and to permit unfettered communication between the employee and those residents, coworkers, visitors, and supervisors, this position requires that the employee be able to read, write, speak, and understand the English language at an intermediate or more advanced level. Associate’s degree or higher in Food Service Management (or Hospitality, if the course study includes food service or restaurant management) from an accredited institution of higher learning, OR Certified Dietary Manager, OR Certified Food Service Manager.
NewPart Sales Manager - Full Time ALLDATAPart Sales Manager - Full TimeIthaca, NYAutomotive Retail: Previous experience in automotive retailCertifications: Automotive Service Excellence (ASE) CertificationAbout Us Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. As permitted by state or local law, AutoZone may consider certain offenses to be relevant to positions responsible for conducting or overseeing financial transactions on behalf of AutoZone, driving company vehicles and/or supervision of minors.
Store Manager Tractor Supply CoStore ManagerSayre, PA$26.10–$39.10 / hourAs a Manager Trainee, you will be observing and learning the following duties and skills required for a Store Manager role: Recruiting, hiring, developing, evaluating, disciplining, and retaining efficient team members. PAPERWORK: Train on daily, weekly, and monthly processing of required paperwork including but not limited to invoices, schedules, product orders and returns, and POs reports.
Community Office Manager II Citizens & Northern BankCommunity Office Manager IIPAFrom partnering closely with our customers and guiding them toward their life aspirations to supporting our local communities through our many initiatives, including "Giving Back, Giving Together," to making the best decisions for the long-term interests of our shareholders, C&N is committed to being the only financial institution that our customers will ever need. Key Competencies - The combination of skills, behaviors, and attributes required to perform effectively in a role and achieve organizational goals include: Drives Vision & Purpose: Inspires optimism for the future, rallies support for organizational goals, and communicates a relatable and motivating vision.