What you'll do: • Manage and lead execution of multiple major cross-functional digital assets initiatives across Nasdaq • Lead negotiations with potential external partners and ecosystem participants while engaging with various internal colleagues to ensure successful delivery of solutions in a complex, rapidly changing environment spanning traditional, centralized and decentralized financial vectors • Build a pipeline of customers and partners (issuers, broker-dealers, custodians, fintech platforms, infrastructure providers, blockchain networks) and close agreements • Define mutual success criteria: use cases, milestones, KPIs, integration scope, security/compliance requirements, and resourcing • Create a repeatable design partner playbook: intake, discovery, feedback cadence, roadmap mapping, escalation paths, and launch readiness • Customer discovery to product requirements • Lead structured discovery (workshops, journey mapping, workflow deep dives) and convert insights into PRDs, user stories, and prioritized feature asks • Run feedback loops: steering calls, usability reviews, sandbox testing, and post-implementation retrospectives • Establish a mechanism to separate must-have requirements (regulatory/operational) from nice-to-have, and validate what generalizes across customers • Pilot execution and cross-functional leadership • Orchestrate concept-to-production execution with Product, Engineering, Legal/Compliance, Risk, InfoSec, Operations, and GTM • Own the program management for early deployments: timelines, dependencies, integration readiness, and issue resolution • Ensure pilots generate reusable artifacts: reference architectures, implementation guides, onboarding checklists, and security/compliance narratives • Early GTM and scaling • Build sales enablement: demo scripts, objection handling, ROI narratives, and customer case studies (where possible) • Create and refine the launch plan for GA: rollout phases, partner ecosystem needs, and support model. Required qualifications: Must have experience in the digital assets space 8-12+ years in business development, partnerships, strategy, solutions, or customer success in fintech, capital markets, crypto, payments, or enterprise SaaS Demonstrated success securing and expanding strategic design partners or lighthouse customers and converting pilots into scaled programs Strong product orientation: ability to write crisp requirements, prioritize tradeoffs, and partner effectively with Engineering Comfort with blockchain and market infrastructure concepts (tokenization, custody models, settlement flows, identity/controls) Excellent cross-functional leadership and executive communication skills.