ActionLinkNewSales Advisor - Sony ActionLinkSales Advisor - SonySANTA ROSA, CA$20–$24ActionLink is seeking a driven Part-Time Sales Advisor to join our growing Sony Promoter Team at a local Best Buy in Santa Rosa CA 95407. Share your Sony enthusiasm: Delight store associates and customers with dazzling demos to showcase Sony's innovative technology.
HomeGoodsNewMerchandise Associate HomeGoodsMerchandise AssociateNapa, CA$16.90–$17.40 / hourResponsible for delivering a highly satisfied customer experience proven by engaging and interacting with all customers, embodying customer experience principles and philosophy, and maintaining a clean and organized store environment. HomeGoodsAt TJX Companies, every day brings new opportunities for growth, exploration, and achievement.
FedExRetail Customer Service Associate FedExRetail Customer Service AssociateNovato, California$22.10–$25.97 / hourFull timeThe Store Consultant will operate and maintain a wide variety of equipment, move boxes and equipment, stock materials, manage the production queue and output, manage complex projects, manage retail supply, and complete assigned tasks based on priority. POSITION SUMMARY: The Store Consultant consistently delivers a positive customer experience to all customers, utilizing consultative skills to anticipate customer needs, suggest alternatives and provide solutions.
Six Flags Discovery KingdomNewAdmissions Associates $16.90HR Six Flags Discovery KingdomAdmissions Associates $16.90HRVallejo, CAGet free admission to all Six Flags Theme Parks, free tickets for friends and family, access to exclusive employee events, and discounts. Must be willing to work outdoors and in all weather conditions including direct sunlight, hot/cold weather, and rain.
StifelFinancial Advisor Associate StifelFinancial Advisor AssociateSanta Rosa, CAStifel is home to approximately 9,000 individuals who are currently building their careers as financial advisors, research analysts, project managers, marketing specialists, developers, bankers, operations associates, among hundreds more. Review and enter all types of unsolicited orders directly from clients as well as entering all types of solicited and unsolicited orders at the direction of the Financial Advisor.
Hiring ProsNewAssociate Dentist- Santa Rosa, CA Hiring ProsAssociate Dentist- Santa Rosa, CASonoma, CAWhat Youll Do Perform hygiene exams, new patient exams, and same-day dentistry Deliver high-quality restorative dentistry efficiently and confidently Communicate diagnoses and treatment plans clearly in a fee-for-service setting Work collaboratively with assistants, hygienists, and leadership Take ownership of the full clinical day, including patient follow-through Compensation & Benefits Minimum daily guarantee: $800 per day Production-based compensation structure (30%) 100% fee-for-service practice Continuing education supported for doctors who demonstrate initiative, capability, and commitment to growth Clear ownership opportunity for the right long-term fit Why This Job Stands Out True Fee-For-Service Dentistry Youll practice in a 100% fee-for-service environment built on trust, not insurance limitations. Who Were Looking For Someone who is A strong communicator who builds trust quickly with patients and team members Clinically confident with a proven track record in general and restorative dentistry Experienced enough to walk into a hygiene exam, diagnose accurately, and present treatment with ease Motivated by production, growth, and real income upside Comfortable in a fee-for-service environment where dentistry is earned through trust and communication Interested in stability, leadership, and potential ownership of a well-established practice Sound Like a Fit?
PetSmart LLCRetail Sales Associate Part Time PetSmart LLCRetail Sales Associate Part Timerohnert park, CAPetSmart's Pet Associate (Retail Sales Associate) is responsible for engaging with pet parents and their pets while providing positive experiences and upholding the company's vision, mission, values, and strategy. Responsible for the pet healthcare of store owned pets, which includes feeding, watering and cleaning all pet habitats (bird, reptile, small animal, cricket, and fish aquariums).
Skechers USA IncRetail Sales Associate Skechers USA IncRetail Sales AssociateNapa, CA$17–$18.04 / hourServing over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. ABOUT THE ROLE: As a Sales Associate, better known as a "Product Specialist," at Skechers, you're not just working a job-you're joining a team where growth, customer connections, fashion, and comfort are at the core.
Verge Mobile – a T-Mobile Premium PartnerRetail Sales Associate, Verge Mobile, a T-Mobile Authorized Retailer - Napa, CA - Spanish Bilingual Preferred Verge Mobile – a T-Mobile Premium PartnerRetail Sales Associate, Verge Mobile, a T-Mobile Authorized Retailer - Napa, CA - Spanish Bilingual PreferredNapa, CaliforniaBuild proficiencies related to selling T-Mobile wireless products and services to our customers, while providing a best-in-class customer experience by: Exploring individual needs and provide hands-on demonstrations of the latest and greatest technology in-store. You will develop key skills by working hands-on with customers, figuring out what they need, showcasing the latest devices and services, and helping them stay connected.
Verizon Communications IncRetail Sales Associate Verizon Communications IncRetail Sales AssociateNapa, CA$16–$21 / hourFrom health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. Whether you're just starting out or have years of sales experience, you can earn $16.00 to $21.00 per hour in base pay, plus up to $18,000 a year in individual-based commissions if you hit all your sales goals.
Carneros Resort and SpaRetail Sales Associate | Full-Time | Carneros Resort & Spa Carneros Resort and SpaRetail Sales Associate | Full-Time | Carneros Resort & SpaNapa, CARetail Associates serve as ambassadors of the Carneros experience by providing exceptional guest service, maintaining beautifully curated retail environments, supporting tasting experiences, and driving thoughtful retail and direct-to-consumer sales. This position combines luxury retail, gourmet food and beverage service, and wine-focused hospitality to deliver welcoming, personalized interactions that reflect the relaxed sophistication of the resort.
US Foods Holding CorpRetail Sales Associate PT Nights US Foods Holding CorpRetail Sales Associate PT NightsSanta Rosa, CA$16.90–$21 / hourThis includes scanning merchandise, by utilizing a held-held scan gun or 10 keypad, weighing product on countertop scales as necessary, and looking up any product that will not scan. This includes blaster tagging unscannable merchandise, applying catch weight labels to all merchandise sold by the pound, and affixing plu tags to produce items.
US Foods Holding CorpRetail Sales Associate FT US Foods Holding CorpRetail Sales Associate FTSanta Rosa, CA$16.90–$21 / hourThis includes scanning merchandise, by utilizing a held-held scan gun or 10 keypad, weighing product on countertop scales as necessary, and looking up any product that will not scan. This includes blaster tagging unscannable merchandise, applying catch weight labels to all merchandise sold by the pound, and affixing plu tags to produce items.
Macy's IncNewRetail Sales Associate - Womens Shoes, Santa Rosa Plaza - Part Time Macy's IncRetail Sales Associate - Womens Shoes, Santa Rosa Plaza - Part TimeSanta Rosa, CAWhether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Before getting started, they review their sales goals, learn about new arrivals and top-selling items, and stay up to date on current trends and promotions - so they're fully informed and ready to engage, educate, and sell with confidence.
Macy's IncRetail Sales Associate - Womens Shoes, Santa Rosa Plaza - Full Time Macy's IncRetail Sales Associate - Womens Shoes, Santa Rosa Plaza - Full TimeSanta Rosa, CAWhether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Before getting started, they review their sales goals, learn about new arrivals and top-selling items, and stay up to date on current trends and promotions - so they're fully informed and ready to engage, educate, and sell with confidence.
Macy's IncRetail Sales Associate, Santa Rosa Plaza - Full Time Macy's IncRetail Sales Associate, Santa Rosa Plaza - Full TimeSanta Rosa, CAWhether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Before getting started, they review their sales goals, learn about new arrivals and top-selling items, and stay up to date on current trends and promotions - so they're fully informed and ready to engage, educate, and sell with confidence.
Macy's IncRetail Sales Associate, Santa Rosa Plaza - Part Time Macy's IncRetail Sales Associate, Santa Rosa Plaza - Part TimeSanta Rosa, CAWhether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Before getting started, they review their sales goals, learn about new arrivals and top-selling items, and stay up to date on current trends and promotions - so they're fully informed and ready to engage, educate, and sell with confidence.
AutoZone IncRetail Sales Associate - Part Time AutoZone IncRetail Sales Associate - Part TimeVallejo, CAAs permitted by state or local law, AutoZone may consider certain offenses to be relevant to positions responsible for conducting or overseeing financial transactions on behalf of AutoZone, driving company vehicles and/or supervision of minors. Sales & Metrics Mindedness - Recommend products, services, and promotions to enhance customer experience, while contributing to sales goals and store performance metrics.
AutoZone IncRetail Sales Associate - Full Time AutoZone IncRetail Sales Associate - Full TimeSanta Rosa, CAInventory Management & Store Operations - Restock merchandise, maintain organization, and follow proper cash handling procedures, loss prevention policies ensuring proper financial management. Sales & Metrics Mindedness - Recommend products, services, and promotions to enhance customer experience, while contributing to sales goals and store performance metrics.
BrandSourceAppliance Sales Associate BrandSourceAppliance Sales AssociateSanta Rosa, CaliforniaIf you’re seeking to make an impact from the start of your career, spark impressive change, learn new or innovative skills and most importantly, gain success in a field that rewards ambitious hard workers, retail is for you! Retail offers flexible, collaborative careers in logistics, marketing, project management, finance, merchandising, purchasing, technical trades, and customer service — to name just a few.
Comoto Holdings, Inc.Receiving Specialist & Sales Associate Comoto Holdings, Inc.Receiving Specialist & Sales AssociateSanta Rosa, CA$18.21–$23 / hourOur Next Receiving Specialist & Sales Associate Has: Previous retail, inventory management, customer service, or sales experience Ability to work retail schedule, including occasional nights/evenings, weekends, and holidays Strong computer acumen, writing, and math ability to count and manage inventory and control cash A self-starter mentality with a strong attention to detail An open mind, and is eager to learn and be a part of the riding community Experience with computers and POS systems (particularly RetailPro) Motorcycle riding, knowledge, or interest (not a must, but a plus!). Aim For The Podium: • We provide an outstanding shopping experience and deliver exceptional customer service - the Receiving Specialist & Sales Associate ensures this is possible by maintaining accurate inventory, ensuring proper placement and display of merchandise, and completing price updates.
Harbor Freight Tools USA IncRetail Sales Associate Harbor Freight Tools USA IncRetail Sales AssociateSanta Rosa, CAWe offer our customers more than 7,000 tools and accessories, from hand tools and generators to air and power tools, from shop equipment to automotive tools. Sales AssociateA Retail Sales Associate (part-time) is a valued member of a high performing team who is empowered & equipped to do their job.
Phoenix Retail LLCSales Associate Phoenix Retail LLCSales AssociateSanta Rosa, CA$17.87–$23.75 / hourCustomers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say ''Associate Relations'' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
Phoenix Retail LLCSales Associate Keyholder Phoenix Retail LLCSales Associate KeyholderPetaluma, CA$18.31–$24.70 / hourCustomers can experience our brands in over 400 Express retail and Express Factory Outlet stores, 50 Bonobos Guideshops, and online at www.express.com and www.bonobos.com. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say ''Associate Relations'' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.
PVH CorpSales Associate - Part-Time PVH CorpSales Associate - Part-TimePetaluma, CA$18.31–$22.81 / hourIn addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. About PVH: We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector.
VF CorporationVans: Seasonal Sales Associate - Petaluma VF CorporationVans: Seasonal Sales Associate - PetalumaPetaluma, CaliforniaAbility to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation. This role is ideal for someone who thrives in a fast-paced retail environment, enjoys connecting with people, and is passionate about delivering best-in-class customer experience.
VF CorporationNewVans: Seasonal Sales Associate - Napa Premium Outlets VF CorporationVans: Seasonal Sales Associate - Napa Premium OutletsNapa, CaliforniaAbility to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation. This role is ideal for someone who thrives in a fast-paced retail environment, enjoys connecting with people, and is passionate about delivering best-in-class customer experience.
Petco Animal Supplies, Inc.Sales Associate Petco Animal Supplies, Inc.Sales AssociateSanta Rosa, CA$16–$22 / hourWe are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. About Petco: We're proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years - from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it.
work4spiritReturning Sales Associate - Spirit work4spiritReturning Sales Associate - SpiritSanta Rosa, CA$18.21–$18.46 / hourThe Sales Associate will support the Store Management Team by generating sales, sign waving, general housekeeping, merchandising, signing, pricing, POS operations and loss prevention. The physical demands of the job require climbing ladders, setting up fixtures, lifting/moving up to 50 pounds and may require 8 hours of standing/walking.
The Gap IncRetail Sales Associate, Full Time - Santa Rosa M/P The Gap IncRetail Sales Associate, Full Time - Santa Rosa M/PSanta Rosa, CAA customer-focused service provider both on and off the sales floor to help deliver an exceptional experience for our customers. You're responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty.
The Gap IncRetail Sales Associate - Vintage Oaks The Gap IncRetail Sales Associate - Vintage OaksNovato, CAYoure responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty. Through collaboration with your leadership team youll deliver a best-in-class customer experience using an omni-channel approach.
The Gap IncSeasonal Retail Sales Associate - Santa Rosa M/P The Gap IncSeasonal Retail Sales Associate - Santa Rosa M/PSanta Rosa, CAA customer-focused service provider both on and off the sales floor to help deliver an exceptional experience for our customers. You're responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty.
The Gap IncSeasonal Retail Sales Associate - Petaluma Village The Gap IncSeasonal Retail Sales Associate - Petaluma VillagePetaluma, CAA customer-focused service provider both on and off the sales floor to help deliver an exceptional experience for our customers. You're responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty.
The Gap IncRetail Sales Associate - Napa Premium Outlets The Gap IncRetail Sales Associate - Napa Premium OutletsNapa, CAA customer-focused service provider both on and off the sales floor to help deliver an exceptional experience for our customers. You're responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty.
The Gap IncRetail Sales Associate - Coddingtown Mall The Gap IncRetail Sales Associate - Coddingtown Mallsanta rosa, CAYoure responsible for engaging and connecting with our customers by providing excellent customer service resulting in brand loyalty. Through collaboration with your leadership team youll deliver a best-in-class customer experience using an omni-channel approach.
The Gap IncRetail Sales Associate - Petaluma Village Pre The Gap IncRetail Sales Associate - Petaluma Village Prepetaluma, CAAcknowledge and assist customers locate merchandise efficiently using various methods answer questions quickly and accurately Offer style and outfit suggestions to the customer utilizing mannequins and displays for inspiration Promote loyalty by educating customers about our loyalty programs Leverage omni channel offerings to deliver a frictionless customer experience Support sales floor fitting room check out and back of house processes as required Courteous and responsive to internalexternal request Exchange and verifies job related information to provide support Who You Are Good communicator with the ability to utilize technology effectively and engage with customers and your team to meet goals Problem solver with a focus on continuous improvement who is always learning open to feedback and takes action as required Able to handle customer interactions and potential issuesconcerns courteously and professionally Use basic information-gathering skills to solve problems Ability to learn procedural knowledge acquired through on- the-job training. What Youll Do All associates are expected to become experts of the brands selling behaviors leveraging these behaviors with every customer who walks through our doors and allowing us to provide a premium customer experience.
The Gap IncRetail Sales Associate - Santa Rosa M/P The Gap IncRetail Sales Associate - Santa Rosa M/Psanta rosa, CAAcknowledge and assist customers locate merchandise efficiently using various methods answer questions quickly and accurately Offer style and outfit suggestions to the customer utilizing mannequins and displays for inspiration Promote loyalty by educating customers about our loyalty programs Leverage omni channel offerings to deliver a frictionless customer experience Support sales floor fitting room check out and back of house processes as required Courteous and responsive to internalexternal request Exchange and verifies job related information to provide support Who You Are Good communicator with the ability to utilize technology effectively and engage with customers and your team to meet goals Problem solver with a focus on continuous improvement who is always learning open to feedback and takes action as required Able to handle customer interactions and potential issuesconcerns courteously and professionally Use basic information-gathering skills to solve problems Ability to learn procedural knowledge acquired through on- the-job training. What Youll Do All associates are expected to become experts of the brands selling behaviors leveraging these behaviors with every customer who walks through our doors and allowing us to provide a premium customer experience.
SkechersRetail Sales Associate SkechersRetail Sales AssociateSanta Rosa, CaliforniaServing over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations. ABOUT THE ROLE: As a Sales Associate, better known as a “Product Specialist,” at Skechers, you’re not just working a job—you’re joining a team where growth, customer connections, fashion, and comfort are at the core.
VF CorpVans: Seasonal Sales Associate - Santa Rosa Marketplace VF CorpVans: Seasonal Sales Associate - Santa Rosa MarketplaceSanta Rosa, CA$19.21–$24 / hourAbility to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation. This role is ideal for someone who thrives in a fast-paced retail environment, enjoys connecting with people, and is passionate about delivering best-in-class customer experience.
VF CorpVans: Seasonal Sales Associate - Santa Rosa VF CorpVans: Seasonal Sales Associate - Santa RosaSanta Rosa, CA$19.21–$24 / hourAbility to stand and move throughout the store for extended periods and perform physical tasks such as bending, reaching, squatting, climbing ladders, and lifting light to moderate weight, with or without reasonable accommodation. This role is ideal for someone who thrives in a fast-paced retail environment, enjoys connecting with people, and is passionate about delivering best-in-class customer experience.
Leslie's Poolmart IncLead Sales Associate (Seasonal) Leslie's Poolmart IncLead Sales Associate (Seasonal)NAPA, CA$17–$18.50 / hourWe operate an integrated ecosystem of 900+ retail locations, backyard service and repair, a robust digital platform, and manufacturing and distribution divisions across 35+ states-enabling consumers to engage with Leslie's whenever, wherever, and however they prefer to shop. Job Overview: The Lead Sales Associate will provide superior customer service to our customers and support the General Manager in all facets of retail operations to ensure the store is operating at optimal performance.
See’s CandiesSales Associate - Vintage Oaks See’s CandiesSales Associate - Vintage OaksNovato, CaliforniaSee’s will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable local, state or federal law (including San Francisco Ordinance #131192 and Los Angeles Municipal Code 189.00). See’s is a leader in the confectionery industry with over 250 retail shops across the USA, a growing e-commerce business, and expanding opportunities internationally.
The Chefs' Warehouse IncSales Associate The Chefs' Warehouse IncSales AssociateSonoma, CAWe passionately consult, sell, and build relationships with more than 50,000 customers through the most experienced network of over 600 consultive sales associates, best-in-breed technology, rapid service, and support levels that solidify our long-standing ties to both established and up-and-coming premium restaurants. You will be responsible for selling our fine products to restaurants, caterers, hotels, and retail establishments by performing the following duties: Growing Revenue: Generate sales through the development of new business opportunities and by expanding relationships with existing accounts.
Comoto Holdings, Inc.Sales Associate Comoto Holdings, Inc.Sales AssociateSanta Rosa, CA$18.21–$22 / hourComoto's brands, RevZilla, Cycle Gear, J&P Cycles, REVER, and Common Tread, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the powersports community, through best-in-class e-commerce and retail experiences. Because a whole lot of life happens between paychecks, Comoto also offers a voluntary benefit to all team members called DailyPay which allows for secure, instant transfers of earned pay before payday.
Best Buy Co IncRetail Sales Associate Best Buy Co IncRetail Sales AssociateSanta Rosa, CAWe bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes. We'll train you with the skills and knowledge you need to confidently recommend the right tech products and services to meet each person's unique needs.
work4spiritSales Associate - Spirit work4spiritSales Associate - SpiritSanta Rosa, CA$18.21–$18.46 / hourThe Sales Associate will support the Store Management Team by generating sales, sign waving, general housekeeping, merchandising, signing, pricing, POS operations and loss prevention. The physical demands of the job require climbing ladders, setting up fixtures, lifting/moving up to 50 pounds and may require 8 hours of standing/walking.
Macy's IncRetail Cosmetics Sales Associate, Santa Rosa Plaza - Flex Macy's IncRetail Cosmetics Sales Associate, Santa Rosa Plaza - FlexSanta Rosa, CAWhether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. Drive sales and client loyalty by maintaining an organized and shoppable space, leveraging clienteling tools to promote offers and product launches, participating in sales events, and staying up to date through ongoing training and vendor education.
Macy's IncRetail Commission Sales Associate - Fine Jewelry, Santa Rosa Plaza - Full Time Macy's IncRetail Commission Sales Associate - Fine Jewelry, Santa Rosa Plaza - Full TimeSanta Rosa, CAWhether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives. With a passion for fine craftsmanship and a deep understanding of precious metals, gemstones, and luxury brands, you continually demonstrate superior product knowledge to educate and assist customers in selecting items that suit their tastes, preferences, and budgets.