This role will oversee all aspects of the eCommerce business including site strategy, conversion rate optimization (CRO), digital merchandising, email/SMS lifecycle marketing, Amazon marketplace performance, and customer acquisition initiatives. The ideal candidate combines strong business acumen with a deep understanding of digital commerce best practices and is passionate about building seamless, high-converting customer experiences.
This is a highly collaborative position that partners closely with Creative, Marketing, Operations, and external agency partners to ensure alignment across brand storytelling, merchandising, and revenue-driving initiatives.
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