Social Media Manager Dutch Pet, Inc.Social Media ManagerORRemoteBacked by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
NewPersonal Agent (Case Manager) - 2 Openings UCP OregonPersonal Agent (Case Manager) - 2 OpeningsPortland, ORBachelor’s degree in a behavioral science, social science, or closely related field; or, a Bachelor’s degree in any field and one year of human service related experience; or, an Associate’s degree in a behavioral science, social science, or closely related field and two years of human service related experience; or, a high school diploma or GED and three years of human services related experience. • Navigate the support services system, including using person-centered planning techniques to assess their needs and develop plans and goals; • Secure resources and services (in areas such as employment, housing, crisis, and direct support providers); and.
Sr. Estimator / Preconstruction Manager Wilson Construction CompanySr. Estimator / Preconstruction ManagerCanby, ORRequirements:• Ten years of increasing construction leadership or project management related to electrical utility maintenance and/or construction;• Experience with estimating, field investigations, • Background in work plan development or project planning; • Journeyman Lineman and/or Bachelor's degree in engineering, industrial technology, construction management, business, with equivalent work experience;• Proficiency in MS Office. Estimation and Proposal management: Working closely to develop proposal work plans, estimates, align subcontractor scopes, and ensure overall construction resources are best aligned for project award.•
Engagement Manager, AI Practice Workday IncEngagement Manager, AI PracticeOR$129,000–$193,400 / yearExperienced in relationship management, with the ability to establish and nurture long-term partnerships with enterprise customers at all levels, including C-suite executives, fostering trust and collaboration that drive successful AI adoption and customer loyalty. You will serve as a trusted AI advisor to your customers' senior leaders, guiding them through AI transformation by implementing change management best practices, educating end users, and identifying, prioritizing, and deploying AI use cases that deliver measurable business value.
Territory Account Manager EquipmentShare.com IncTerritory Account ManagerHillsboro, ORHeavy Construction Equipment or Industry knowledge (rental or construction) with experience in B2B is sales preferred, but not required (if you're a born salesperson, we'll train you on what you need to know and how to win more business). We're hiring a Territory Account Manager at our rental facility in Hillsboro, OR, and we're looking for someone who's ready to grow with us, bring energy and drive to their work, and help us build the future of construction.
Account Manager IV - Large Group Sales Kaiser PermanenteAccount Manager IV - Large Group SalesPortland, ORContributes to the execution of sales and renewals by: collaborating across teams to complete the RFR process for moderately complex accounts, following established timelines and best practices; facilitating moderately complex sales and renewals including administration, negotiations, and presentations and rate product and benefit/service validation; coordinating tasks across teams to ensure that contracts, pricing, and membership accounting implement the negotiated terms for sales and renewals; and creating and capitalizing on cross-sell and upsell opportunities to increase growth and retention. Demonstrates commitment to KP sales and retention goals by: implementing moderately complex strategies to meet or exceed targets for retention and growth for accounts in the Book of Business; documenting progress on Key Performance Indicators (KPIs) and maintaining updated Customer Relationship Management (CRM) platform independently; and facilitating the sustained growth and competitive position of KP in the market.
Territory Account Manager Pump, Power & HVAC EquipmentShare.com IncTerritory Account Manager Pump, Power & HVACHillsboro, ORPump, Power & HVAC (power generation, fluid solutions, heating & cooling solutions) Equipment or Industry knowledge (rental or construction) with experience in B2B is sales preferred, but not required (if you're a born salesperson, we'll train you on what you need to know and how to win more business). We're hiring a Territory Account Manager at our Advanced Solutions rental facility in Hillsboro, OR, and we're looking for someone who's ready to grow with us, bring energy and drive to their work, and help us build the future of construction.
Sr Manager Business Planning HP IncSr Manager Business PlanningVancouver, WAThe pay range for this role is $147,050 to $230,850 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Develop annual budgets and long-term financial forecasts, working closely with business units, Finance, and stakeholders to ensure alignment with strategic goals and objectives.
Product Marketing Manager, Engagement & Enablement OneleetProduct Marketing Manager, Engagement & EnablementBeaverton, OregonYou will thrive here if you believe that great product marketing is equal parts research and craft- that you cannot write a compelling comparison table without genuinely understanding how a buyer thinks, and that a well-built sales deck can be as strategically important as a feature launch. White papers, competitive comparison tables, custom sales decks, ROI frameworks, battlecards- you will build the arsenal that gives our Sales and Customer Success teams an unfair advantage in every deal.
Territory Account Manager EquipmentShareTerritory Account ManagerHillsboro, ORHeavy Construction Equipment or Industry knowledge (rental or construction) with experience in B2B is sales preferred, but not required (if you’re a born salesperson, we’ll train you on what you need to know and how to win more business). We’re hiring a Territory Account Manager at our rental facility in Hillsboro, OR, and we’re looking for someone who’s ready to grow with us, bring energy and drive to their work, and help us build the future of construction.
Intermediate Customer Account Manager ClioIntermediate Customer Account ManagerVancouver, WA$76,500–$90,000 / yearoutputs Directly impact important KPIs such as proactive churn prevention, adoption, expansion, customer retention, plus various project deliverables; Re-engage customers with Clio usage through your understanding of the product, customer personas and the value available to our customers; Recognize, act upon, and convert revenue opportunities; Excels at objection-handling; Minimizes discounts by selling the value of the product, specific to client workflows/needs; Manage and retain incoming lifecycle opportunities such as refunds and escalations; Navigates and de-escalates challenging customer issues including and not limited to refund and churn conversations; Share feedback with the Product organization to ensure we are building with customer front of mind; Work on and lead (where appropriate) customer driven projects. What your team does: Our Account Management team is accountable for a large and diverse account base in terms of legal coverage: different law types (criminal, corporate, family for example), different customer types (lawyers, paralegals, office staff etc.), varied firms sizes and a varied workload.
Manager, Systems Engineering, Production ClioManager, Systems Engineering, ProductionVancouver, WA$176,000–$220,000 / yearFor our Manager of Systems Engineering, this means someone who can collaborate across the engineering organization to empower product development with the right systems and services to unlock their velocity, foster discussions about core efficiency or performance problems in our applications, and ultimately put their hands on the keyboard to "lead from the front" and help diagnose and solve problems in production. Demonstrated ability to hire the best and brightest engineers in a fast-paced job market - and to coach, develop, and retain engineering talent; You are equally energized by both your own technical work as well as contributing to the career growth of your team.
Maintenance Manager Ajinomoto Foods North AmericaMaintenance ManagerPortland, Oregon$131,400–$160,600 / yearFull timeOverview: The Maintenance Manager is responsible for the safe, efficient and uninterrupted operation of a modern food processing facility, equipped with complex electrical and mechanical systems including boilers, ammonia compressors, air compressors and hydraulic systems. Participate in designing and developing future production capacities by attending engineering meetings; coordinating with Research & Development regarding product changes and improvements; and updating maintenance operating procedures and schedules to incorporate the changes.
NewSr Public Relations Manager Columbia BankSr Public Relations ManagerPortland, OR$115,000–$130,000 / yearThis role owns PR strategy, execution, and measurement for key initiatives while providing critical support across the full spectrum of Corporate Communications work, including proactive and reactive media engagement, spokesperson training, issues management, and crisis communications. As a trusted advisor, the Senior Public Relations Manager partners closely with market leaders, lines of business, and cross-functional teams to deliver integrated communications programs that advance business objectives and strengthen brand reputation.
NewSenior Manager, Wholesale Marketing SaxxunderwearSenior Manager, Wholesale MarketingPortland, ORThis integral role ensures that all campaigns align with the wider brand strategy, that the brand shows up consistently across all retail environments, and that strong relationships with key wholesale partners are maintained. Budget Management Act as the owner of the wholesale marketing budget, ensuring that all invoices are approved and entered in a timely manner, campaign spend remains within budget, and any accruals are tracked month to month.
NewSr. Project Manager-Transportation VerdantasSr. Project Manager-TransportationLake Oswego, OregonSuccess in this role requires strong initiative and self-direction, paired with skill in influencing, persuading, and selling ideas—whether advancing new internal processes or external products and services—by understanding individual motivations and linking them to team and organizational objectives. PACE Engineers, A Verdantas Company , is a Pacific Northwest engineering firm providing civil and structural engineering, planning, surveying, and construction management services from offices in Washington and Oregon.
Survey Project Manager-PLS VerdantasSurvey Project Manager-PLSLake Oswego, OregonOur commitment to excellence, across more than 90 offices, is championed by a team of over 2,000 experts, scientists, engineers, geologists, and technical specialists, embedded in a people-focused culture, prioritizing the well-being of our employees, clients, and the communities we serve. PACE Engineers, A Verdantas Company , is a Pacific Northwest engineering firm providing civil and structural engineering, planning, surveying, and construction management services from offices in Washington and Oregon.
Leasing Specialist/Community Manager Cascade ManagementLeasing Specialist/Community ManagerPortland, Oregon$26–$31 / hourCommunity Manager effectively coordinates business operations of HUD/RD or Tax Credit properties, leasing, collections, marketing resident services, maintenance, risk management, expense control, information reporting, and compliance with applicable laws and company policies. Show apartments, accept applications, and screen applicants (verifying and certifying each resident’s income at initial, interim, and annual re-certification) to determine eligibility in accordance with company policies and procedures and applicable regulations; complete resident move-in sheet with resident; ensure utilities are transferred.*.
Digital Product Design Manager Accenture PlcDigital Product Design ManagerBeaverton, OROn your projects, you lead teams to translate user needs and business strategy into product experiences, defining the systems, interactions, and technical considerations required to deliver high-quality, scalable products. The work: In this role you will have accountability across three dimensions: Client Delivery: Lead client programs from approach through delivery with accountability for work quality, adherence to project timelines, and collaboration across disciplines.
Pavement Asset Manager Port of PortlandPavement Asset ManagerPortland, OR$87,000–$121,667 / yearConduct monthly airfield pavement inspections of Portland International Airport (PDX), Hillsboro Airport (HIO), and Troutdale Airport (TTD) runways, taxiways and aprons, and document distresses that will be monitored or repaired. The Pavement Asset Manager has their thumb on the pulse of these assets; tracking their condition, planning rehabilitation and replacement projects, and coordinating closely with stakeholders throughout the Port to ensure the right projects are completed at the right time.
NewSenior Event Technology Manager | Field Events Technologist Macpower Digital Assets Edge Private LimitedSenior Event Technology Manager | Field Events TechnologistPortland, ORRemote$67.52 / hourAs a key member of Global Events , you will collaborate with field event teams and stakeholders, serving as the internal expert on digital and in-person event technologies focusing on registration, content management, mobile applications, and onsite tools . Technical Integration: Oversee event technology system integrations within the marketing ecosystem leveraging data across attendee engagement, exhibitor interactions, sessions, surveys, and lead retrieval.
NewAgentic Commerce Senior Manager | Life Sciences Accenture PlcAgentic Commerce Senior Manager | Life SciencesBeaverton, ORThis role sits directly below the Managing Director / Partner and will be responsible for translating strategic vision into actionable programs that modernize how our clients structure, distribute, and optimize technology products across digital platforms and emerging AI-driven ecosystems. This Senior Manager will play a critical role in helping clients operationalize these changes by leading key workstreams across platform architecture, digital discoverability, content ecosystems, and AI-ready data infrastructure.
Agentic Commerce Senior Manager | Banking Accenture PlcAgentic Commerce Senior Manager | BankingBeaverton, ORAs financial services customer journeys evolve beyond traditional websites and apps toward AI-mediated discovery, conversational interfaces, and intelligent agents, banks must modernize their platforms, product data, content ecosystems, and integration architectures. This Senior Manager will play a critical role in helping clients operationalize these changes by leading key workstreams across platform architecture, digital discoverability, content ecosystems, and AI-ready data infrastructure.
NewRegional Asset Manager Osprey ManagementRegional Asset ManagerPORTLAND, OR$65,000–$70,000 / yearDescription: Crystal View Capital/Osprey Management is a private equity real estate firm known for its vertical integration that specializes in the acquisition and management of value-add manufactured housing and self-storage assets. While working closely with Regional Property Managers and onsite teams, this role focuses on long-term asset growth, portfolio-wide initiatives, and aligning property performance with company investment goals.
Program Manager II (Multnomah Co. - Treeline) Cascadia HealthProgram Manager II (Multnomah Co. - Treeline)Gresham, Oregon$80,525.49–$86,286.18 / yearWork is performed in one or more of the following: administrative and clinical offices, acute care settings and community setting including client residences, correctional facilities, shelters, hospitals, public places and other social service sites. Employee must possess a valid driver’s license, three-year driving history; clean driving record, ability to pass Driver Motor Vehicle (DMV) check and complete the Cascadia online Defensive Driving course.
Senior HR & Equity Program Manager Mac's ListSenior HR & Equity Program ManagerPortland, OR$79,595–$92,861 / yearOversee manager resources, including the manager newsletter, manager portal, and new manager training pathway. Support the implementation of strategies that promote a culture of equity and inclusion for employees and applicants across HR functions and throughout the full employee experience and lifecycle.
Senior Sales and Program Manager BorgWarner IncSenior Sales and Program ManagerWilsonville, ORThe Senior Sales Engineer will lead efforts to identify new opportunities, secure new business, and ensure customer satisfaction while maintaining full commercial ownership of assigned accounts. The Senior Sales Engineer is responsible for driving revenue growth, expanding market share, and managing key customer relationships within the automotive, electric vehicle, and powertrain systems industries.
Assistant Project Manager Michael Page USAAssistant Project ManagerVancouver, WA$85,000–$110,000 / yearFull timeA well-established, privately held real estate investment and development firm that focuses heavily on multifamily housing in major metropolitan markets across the U.S. The company is known for a vertically integrated model, meaning they handle development, construction, property management, and investment internally. The Assistant Construction Project Manager will collaborate with the Project Manager and the Superintendent to ensure that they have subcontractors on board, materials and equipment on time.
Aviation Engineer / Project Manager Mead & HuntAviation Engineer / Project ManagerPortland, Oregon$146,000–$166,000 / yearClients trust Mead and Hunt with their most complex, demanding engineering needs such as the $500M King County International Airport - Boeing Field Taxiway Bravo program and the $150M Pullman-Moscow Regional Airport’s runway realignment, leverage the team’s multifaceted expertise. Our clients including Tri‑Cities Airport, Bellingham International Airport, Crater Lake-Klamath Regional Airport and Roseburg Regional Airport provide a steady stream of repeat work, with some client relationships spanning more than 30 years.
Transmission Planning Project Manager - 1898 & Co. Burns & McDonnellTransmission Planning Project Manager - 1898 & Co.Vancouver, WA$135,000–$375,000 / yearOur Transmission Planning and Power Systems Analysis team works with a diverse mix of clients-investor-owned utilities, public power entities, developers, and ISOs/RTOs-to deliver smart, resilient, and future-ready electric grid solutions. This is a high-impact role for someone passionate about solving complex power system problems, developing teams, and working directly with clients on critical planning studies and system improvements.
NewPublic Affairs Manager Mac's ListPublic Affairs ManagerPortland, OR$95,500–$105,000 / yearExamples: develop/share learning opportunities for peers on policies that lead to more equitable representation in elected office; Support advocacy campaigns to change public policy, often in partnership with and/or at the direction of community-based organizations; track key developments in municipal and legislative electoral politics in Oregon and SW Washington; coordinate with key stakeholders to envision and resource power-building infrastructure. Recognizing race as the largest factor of bias, NWHF supports Black, Indigenous, and other communities of color (BIPOC) in Oregon and SW Washington to build the power, leadership, and relationships needed to shape decisions that affect their daily lives, to hold elected office and sit at decision-making tables, and to champion disability justice.
Technical Project Manager (IS) Yamhill Community CareTechnical Project Manager (IS)McMinnville, ORRemoteThe Technical Project Manager will work closely with cross-functional teams, including IS, health plan operations, and other business units, to deliver solutions that enhance operational efficiency and support the organization's strategic objectives. About Us: Yamhill Community Care is a nonprofit coordinated care organization dedicated to managing the healthcare for Medicaid members, covered under the Oregon Health Plan, in Yamhill County, as well as parts of Washington and Polk Counties.
Construction Project Manager PDX Custom Woodwork LLCConstruction Project ManagerOREGON CITY, ORFull timeThe ideal candidate is an expert in building methods and has a proven track record of successful construction management projects. In this role, you will oversee all aspects of the construction projects and ensure they progress on schedule and within budget.
NewProject Manager RWDIProject ManagerPortland, Oregon$100,000–$140,000 / yearThis position requires a strategic thinker with a proven track record of successfully managing and closing projects, coupled with a strong aptitude for cultivating and maintaining client relationships. Innovation: Track industry developments and innovations to ensure that RWDI continuously delivers relevant services and new and innovative deliverables.
NewEngineering Project Manager - Transmission Infrastructure CorSource Technology GroupEngineering Project Manager - Transmission InfrastructureVancouver, WACorSource Technology Group, a locally owned technical staffing and recruiting firm in Portland, Oregon, seeks a Project Manager 3 (Engineering) for a 12-month contract within TIP.You will manage the integration and execution of Transmission capital projects, oversee schedules, costs, and resources, and coordinate with engineering teams, NEF and security initiatives; federal background requirements apply.#J-18808-Ljbffr.
NewLead Structural Steel Project Manager Sunsteel LlcLead Structural Steel Project ManagerVancouver, WASunSteel in the United States is seeking a Project Manager to oversee assigned projects and teams from start to finish, coordinating across departments and clients to meet objectives while fostering a positive culture. You will create schedules, manage contracts and purchase orders, document project events, track budgets, and ensure timely change orders and site visits.
NewSenior Substation EPC Project Manager CDM SmithSenior Substation EPC Project ManagerPortland, ORCDM Smith is seeking an experienced design-build/EPC Project Manager with extensive expertise in substations. The ideal candidate will have over 13 years of relevant experience, a Bachelor's degree, and PMP certification (or similar) within 12 months of hire.
Infrastructure & Capital Projects – Site Construction Manager, ANS Accenture Infrastructure and Capital ProjectsInfrastructure & Capital Projects – Site Construction Manager, ANSPortland, Oregon$85,000–$95,000 / yearVisit us here to learn more about Accenture Infrastructure & Capital Projects As Accenture continues to grow, you may see a variety of new career opportunities, and depending on the role and location you may be directed to apply through Accenture Infrastructure and Capital Projects LLP or one of our other legal entities - Accenture Infrastructure and Capital Projects, LLC or Accenture Infrastructure and Capital Projects Inc., with benefits varying by country and role, so please check with your recruiter for details. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in Illinois, Maine, Minnesota, California, Colorado, District of Columbia, Maryland, Massachusetts, New York, New Jersey, Ohio, Virginia or Washington as set forth below.
Project Manager 1 Substation & Transmission Sargent & Lundy LLCProject Manager 1 Substation & TransmissionPortland, OR$100,019–$152,807 / yearThe total compensation package for eligible positions will include a base salary or an hourly rate and a comprehensive benefits package, reflecting our commitment to rewarding performance and supporting the overall well-being of our employees. Our commitment extends beyond the workplace, offering comprehensive healthcare plans and generous paid time off to support our team members in every aspect of their lives.
Quality Manager Aehr Test SystemsQuality ManagerBeaverton, ORIncreasing quality, reliability, safety, and security needs of semiconductors used across multiple applications, including electric vehicles, electric vehicle charging infrastructure, solar and wind power, computing, advanced AI processors, data and telecommunications infrastructure, and solid-state memory and storage, are driving additional test requirements, incremental capacity needs, and new opportunities for Aehr Test products and solutions. Aehr Test Systems (NASDAQ: AEHR) Headquartered in Fremont, California, Aehr Test Systems is a leading provider of test solutions for testing, burning-in, and stabilizing semiconductor devices in wafer level, singulated die, and package part form, and has installed thousands of systems worldwide.
Senior Engineering Design Manager, Water Infrastructure Stantec IncSenior Engineering Design Manager, Water InfrastructurePortland, ORIn this role, you'll guide multidisciplinary design teams to deliver innovative, constructible, and sustainable solutions across a diverse portfolio of water infrastructure projects. Design Coordination: Lead and integrate inputs from civil, structural, mechanical, electrical, and process engineering disciplines to deliver cohesive and constructible designs.
Central Energy Plant Manager System OneCentral Energy Plant ManagerPortland, Oregon$95,000–$150,000 / yearRequirements4+ years of experience managing multiple sites or teams, or equivalent management experience in a central plant or facility, or mechanical construction with a large subcontractor or MEP design consultant . This will include directly managing the O&M of the CEP for the campus and working with and mentoring the owner's staff on the O & M and energy usage of multiple facilities as part of a greater campus effort.
PROPERTY MANAGER National Storage Affiliates TrustPROPERTY MANAGERMcMinnville, OR$20–$22 / hourAs a Property Manager, you will play a crucial role in managing day-to-day operations, ensuring exceptional customer service, and contributing to the overall success of the organization. Provide exceptional service to customers including answering inquiries, assisting with storage needs, processing rental agreements.
NewPublic Affairs & Communications Manager Washington County, OregonPublic Affairs & Communications ManagerHillsboro, OR$121,826.76–$155,524.08 / yearEducation and Experience: Bachelor's Degree AND Five (5) years of professional experience in public relations, community outreach, communications, public information programs, or related work within a complex organization, which includes at least two (2) of the five (5) years in direct service to the operational needs of a law enforcement or large land use/public works organization and supervision/management of staff. By delivering timely, accurate, and accessible information, Public Affairs promotes transparency, strengthens public trust, and helps connect community members, elected officials, partner organizations, and employees with the work and services of the Sheriff's Office.
Sr. Manager, Color Design - HOKA Footwear Deckers Outdoor CorpSr. Manager, Color Design - HOKA FootwearPortland, OR$122,300–$165,000 / yearYou'll push newness in product, explore bold ideas, and translate insights into meaningful solutions, bringing clarity, craft, and momentum to the design process from concept to final product. Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
Asset Stabilization Manager Mac's ListAsset Stabilization ManagerMilwaukie, ORIn this high-impact role, you will identify and address financial, operational, physical, and compliance challenges; develop and execute stabilization strategies; and partner with property management teams, lenders, investors, funders, and regulatory agencies to restore long-term asset performance. Additionally, NHA provides services that connect residents to critical health and community resources, work to prevent homelessness before it begins, and offer emergency shelter and services for families experiencing homelessness.
Site Manager, Clinical Engineering Trimedx Holdings LLCSite Manager, Clinical EngineeringPortland, OR$91,000–$146,000 / yearThe Site Manager Clinical Engineering leads clinical engineering initiatives to provide superior customer service and operational efficiency by managing the execution of the TRIMEDX Medical Equipment Management Plan (MEMP). Accordingly, Associates are prohibited from engaging in the unlawful manufacture, sale, distribution, dispensation, possession, or use of any controlled substance or marijuana, or otherwise being under the influence thereof, on all TRIMEDX and Customer property or during working/on-call hours.
Sr. Manager, Material Design - HOKA Footwear Deckers Outdoor CorpSr. Manager, Material Design - HOKA FootwearPortland, OR$137,500–$185,600 / yearThis strategic leadership role shapes the long-term material design vision, translating brand ambition into seasonally relevant, athlete-informed, and commercially impactful product experiences. Sitting at the intersection of design, product, and merchandising, you elevate footwear material and process as a strategic tool, driving emotion, storytelling, and brand differentiation at scale.
Sr. Manager, Color Design - Hoka Footwear Deckers Outdoor CorporationSr. Manager, Color Design - Hoka FootwearPortland, OR$122,300–$165,000 / yearYou'll push newness in product, explore bold ideas, and translate insights into meaningful solutions, bringing clarity, craft, and momentum to the design process from concept to final product. Competitive Pay and Bonuses- We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
Sr. Manager, Material Design - Hoka Footwear Deckers Outdoor CorporationSr. Manager, Material Design - Hoka FootwearPortland, OR$137,500–$185,600 / yearThis strategic leadership role shapes the long-term material design vision, translating brand ambition into seasonally relevant, athlete-informed, and commercially impactful product experiences. Sitting at the intersection of design, product, and merchandising, you elevate footwear material and process as a strategic tool, driving emotion, storytelling, and brand differentiation at scale.