On-Site Resident Manager Newbury Management CompanyOn-Site Resident ManagerDes Moines, IAYou’ll take full ownership of the asset—leading leasing strategy, maximizing NOI, and building a high-performing team that consistently delivers results. Newbury Living is seeking a driven, results-oriented Property Manager to lead a 108-unit market-rate community.
Property Manager Newbury Management CompanyProperty ManagerDes Moines, IAYou’ll take full ownership of the asset—leading leasing strategy, maximizing NOI, and building a high-performing team that consistently delivers results. This role is built for a leader who knows how to drive occupancy, push revenue, and create a standout resident experience .
NewBusiness Development Manager JobotBusiness Development ManagerDes Moines, IA$120,000–$170,000 / yearIdeal experience includes biological crop inputs, biostimulants, plant nutrition, specialty fertilizers, crop protection, biologicals, agronomy, crop science, sustainable agriculture, agricultural technology (AgTech), field trials, product demonstrations, distributor development, agricultural retail, technical sales, consultative selling, channel management, and business development within the agricultural industry. This individual will be responsible for identifying new business opportunities, developing strategic customer relationships, expanding distribution channels, and driving commercial adoption across targeted agricultural markets.
NewProject Manager NucorProject ManagerNewton, IAWork with Detailing Manager to help control the financial aspects of contracts to protect the company’s interest and simultaneously maintain a good relationship with customers. Joining Nucor means becoming part of North America's largest steel and steel products manufacturer, offering unmatched career opportunities and stability.
NewTax Manager, CPA, Partner Track Opportunity Vaco LLCTax Manager, CPA, Partner Track OpportunityDes Moines, CA$110,000–$125,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
STORE MANAGER in DES MOINES, IA Dollar GeneralSTORE MANAGER in DES MOINES, IADes Moines, IAEvery day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Frequent handling of merchandise and equipment such as hand-held scanner, pricing guns, box cutters, merchandise containers, two-wheel dollies, and U-boats (six-wheel carts).
STORE MANAGER DESOTO, IA Dollar GeneralSTORE MANAGER DESOTO, IADesoto, IAEvery day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Frequent handling of merchandise and equipment such as hand-held scanner, pricing guns, box cutters, merchandise containers, two-wheel dollies, and U-boats (six-wheel carts).
NewSTORE MANAGER in WOODWARD, IA Dollar GeneralSTORE MANAGER in WOODWARD, IAWoodward, IAEvery day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Frequent handling of merchandise and equipment such as hand-held scanner, pricing guns, box cutters, merchandise containers, two-wheel dollies, and U-boats (six-wheel carts).
Product Manager - Product Engineering Deloitte Touche Tohmatsu LtdProduct Manager - Product EngineeringDes Moines, IA$102,500–$210,600 / yearThe wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
Senior Product Manager - Automation Operations Product Owner Wells Fargo BankSenior Product Manager - Automation Operations Product OwnerDes Moines, IowaThey are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. This team will provide centralized ownership of maintenance and enhancements, production support, demand intake, operational governance, monitoring, and reporting across all Operations Excellence automations, regardless of technology or delivery team.
Enterprise Product Manager Director PricewaterhouseCoopers LLPEnterprise Product Manager DirectorDes Moines, IA$122,500–$423,780 / yearYou manage a commercially focused portfolio, develop product roadmaps, and collaborate with development leaders to align technology architecture with product objectives, making sure new services have a thoroughly developed support structure. Bachelor's degree or in lieu of a degree, demonstrating, in addition to the minimum years of experience required for the role, three years of specialized training and/or progressively responsible work experience in technology for each missing year of college.
Product Manager, Investment Services Principal Financial GroupProduct Manager, Investment ServicesDes Moines, IowaRemote$84,600–$187,200 / yearFull timeThese platforms support key capabilities including investment lineup setup and maintenance, daily retirement investment trading, trade execution, movement of money, pricing and valuation processes, operational controls, and the administration of investment products offered across our retirement business. Depending on business needs and product assignment, the Product Manager may focus on areas such as investment lineup configuration and maintenance, retirement investment trading, trade processing, cash movement, pricing and valuation, or related investment services capabilities.
Senior Product Manager, Smartfield The Semios GroupSenior Product Manager, SmartfieldDes Moines, IARemote$140,000–$160,000 / yearSemios pioneered variable-rate pheromone-based mating disruption in orchards and has since expanded into a comprehensive portfolio covering crop protection, water management, frost control, automation, and a leading farm management information system. 10+ years of experience in product management, with a proven track record of successfully leading and launching complex products with data platforms, APIs, and SaaS analytics.
SAP Product Costing / Margin Analysis Manager - Products (CG&S, Life Sciences, Industrial) Accenture PlcSAP Product Costing / Margin Analysis Manager - Products (CG&S, Life Sciences, Industrial)Des Moines, IAThe Work: Team with clients on their SAP functional transformation programs through your combined SAP application and functional process expertise which includes your ability to: Engage with senior client Finance executives on the business challenges/trends and the potential value of SAP solutions (current & future). Then join Accenture and build a rewarding career improving the way the world works and lives, as you help clients innovate with leading-edge SAP and Accenture Finance solutions and technologies on some of the most innovative projects in the world.
Dillon Product Manager Illinois Tool Works IncDillon Product ManagerIA$80,800–$121,200 / yearJob Description: Objective of role: The Dillon Product Manager is responsible for providing support and driving development of the Dillon product portfolio, consisting of force measurement equipment including dynamometers, force gauges, and tension meters. Articulate Dillons value proposition and product capabilities to train sales and support teams as appropriate, including collaboration in the development of sales tools and marketing collateral.
Product Mgr Nutrien LtdProduct MgrDes Moines, IA$95,500–$149,930 / yearThrough the collective expertise of our nearly 26,000 employees, we operate a world-class network of production, distribution, and ag retail facilities We efficiently serve growers' needs and strive to provide a more profitable, sustainable, and secure future for all stakeholders. While we provide this range as general guidance, several factors are taken into consideration when making compensation decisions including, but not limited to, candidate skill set, experience and training, licensure and certifications, work location, and other business and organizational needs.
Senior Product Manager, Emerging Products & AI Workiva IncSenior Product Manager, Emerging Products & AIAmes, IA$129,000–$207,000 / yearIn this role, you will champion early product spaces from inception to evaluation: uncovering systemic customer challenges, developing rapid technical prototypes, determining where artificial intelligence drives measurable value, and validating product-market fit with clear evidence before scaling. Deep Customer Discovery & System Mapping: Lead qualitative user interviews, observational workflow walk-throughs, and technical discovery sessions to analyze how enterprise finance, compliance, and audit teams manage complex operational data.
Senior Product Manager, Emerging Products & AI WorkivaSenior Product Manager, Emerging Products & AIAmes, Iowa$129,000–$207,000 / yearIn this role, you will champion early product spaces from inception to evaluation: uncovering systemic customer challenges, developing rapid technical prototypes, determining where artificial intelligence drives measurable value, and validating product-market fit with clear evidence before scaling. Deep Customer Discovery & System Mapping: Lead qualitative user interviews, observational workflow walk-throughs, and technical discovery sessions to analyze how enterprise finance, compliance, and audit teams manage complex operational data.
Senior Product Manager Principal Financial Group IncSenior Product ManagerDes Moines, IA$130,000–$170,000 / yearWho You Are 6+ years of business, technology, or product management experience; or equivalent demonstrated through the following: work experience, military experience, or education 3+ years working in a highly collaborative, fast-paced product environment with product or engineering teams and stakeholders Proven success leading product strategy across multiple products and cross-functional teams Strong track record of navigating complex stakeholder relationships and aligning priorities in a matrixed environment Demonstrated success in both product discovery and delivery, with a focus on measurable outcomes Skilled at translating customer, user, and partner insights into product decisions Strategic thinker who makes sound calls quickly, even with incomplete information Experience coaching or mentoring other product managers or peers Skills That Will Help You Stand Out Hands-on product management experience with Salesforce or another enterprise CRM platform Product management experience in a mature product organization Financial services industry background Salary Range Information Salary ranges below reflect targeted base salaries. Communicate and align across teams and leadership forums, keeping partners informed, engaged, and rallied around a shared direction Foster product leadership by mentoring fellow product managers, championing best practices, and helping cultivate a high-performing product culture Challenge the status quo.
Product Manager – Policy Administration EquiTrust ExternalProduct Manager – Policy AdministrationWest Des Moines, IowaYou'll partner across Administration, Information Technology, Sales & Marketing, Customer Experience, Training, and external vendors to deliver innovative, customer-focused solutions that improve operational efficiency and enhance the customer journey. EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs).
Senior Product Manager (AI Infrastructure & GPU) Akamai Technologies, Inc.Senior Product Manager (AI Infrastructure & GPU)Des Moines, IA$139,300–$250,700 / yearFor US based candidates only - the base salary for this position ranges from $139,300 - $250,700/year; a candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location. + Demonstrate expertise in GPU architectures, CUDA ecosystem, and accelerated computing platforms, including resource management and cluster orchestration for AI workloads.
Global Product Manager Illinois Tool Works IncGlobal Product ManagerIA$80,800–$121,200 / yearThe role drives revenue growth, maintains strong margins where possible through unique/owned designs, mitigates risks from market saturation and direct-from-China competition, and ensures products remain simple, compliant, and low-maintenance to minimize technical support calls. Manage supplier relationships with key Chinese partners (e.g., Easthigh, Charder, CZNewton, Suofei, etc.), including price negotiations, quality improvements, lead time management, new product development, and proactive identification of next-generation suppliers to maintain cost competitiveness and quality.
Product Manager Therapy BrandsProduct ManagerIAThrough strong partnerships with a talented, collaborative team, the Product Manager leverages data, research, and critical thinking to define product vision, shape roadmaps, and guide delivery. Working at the intersection of healthcare and technology, this position helps bring AI-driven capabilities into the product experience, unlocking new ways to improve outcomes for providers and their clients.
Senior Product Manager TMON and Storage Rocket SoftwareSenior Product Manager TMON and StorageDes Moines, IARemote$112,500–$151,875 / yearOwn the product roadmap end-to-end: translate business cases into prioritized decisions, manage engineering trade-offs transparently, and communicate direction clearly to all stakeholders. . The Senior Product Manager will manage the mainframe software product throughout its lifecycle, gather and prioritize requirements, clarify the product vision, and work closely with Engineering and Sales to deliver winning products.
Product Manager, Workplace Benefits Principal Financial GroupProduct Manager, Workplace BenefitsDes Moines, Iowa$89,300–$104,500 / yearFull timeExtensive experience in end-to-end product management, with a track record of driving product maturity through strategic planning, iterative delivery, and continuous improvement across the product lifecycle. Posting Window: We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received.
Product Manager, Finance Tractor Zoom IncProduct Manager, FinanceWest Des Moines, IAYour Responsibilities: Develop and evolve a product roadmap that translates high-level strategy into actionable milestones; proactively communicate progress and changes to leadership and stakeholders. We are seeking a tactical, purpose driven Product Manager whose sole mission and core focus is to use our proprietary data to build software that will drive ROI and engagement for dealers.
Manager Digital Product CVS Health CorpManager Digital ProductIA$83,430–$222,480 / yearThis role requires exceptional collaboration skills, as the Product Manager will work intimately with cross-functional teams including data engineering, software engineering teams, business intelligence, and various business stakeholders. Minimum of 6 years professional experience including 4 or more years specifically in product based roles, with a significant focus on data products or platforms (governance, catalog, quality, or analytics platforms preferred).
Product Portfolio Manager Danfoss A/SProduct Portfolio ManagerAmes, IA$100,000–$140,000 / yearYou will partner with local sales and business development teams to drive regional initiatives, including new product launches, promotions, and training to ensure our success in the market. You will champion new product development, from gathering customer insights and defining requirements to leading cross-functional teams to successfully launch new solutions.
NewExperienced Product Manager (Hybrid - Des Moines) Principal Financial GroupExperienced Product Manager (Hybrid - Des Moines)Des Moines, Iowa$110,200–$148,200 / yearFull timeHR Representation in Shared Oracle Governance: Represent HR product needs in shared Oracle platform conversations with Finance, IT, Enterprise Data & Analytics, and other partners, ensuring HR impacts, decision points, and tradeoffs are clearly understood. Data Enablement: Help HR product families , enterprise partners, and downstream consumers understand and use employee and organizational data effectively, enabling better reporting, integrations, product experiences, workforce insights, and business outcomes.
Product Manager, Applied Research Intelligence John Wiley & Sons IncProduct Manager, Applied Research IntelligenceIAAbout the Role: The Product Manager, Applied Research Intelligence helps build Wiley's AI platform for life-sciences research and development - products that help scientists and R&D teams turn the world's scientific literature and data into faster, better-evidenced decisions. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
Senior Manager, Digital Product CVS Health CorpSenior Manager, Digital ProductIA$106,605–$284,280 / yearApplies highly developed leadership experience in recruiting, hiring, and developing product management teams and talent in a collaborative, fast-paced, global environment to ensure industry-proven best practices are instilled within the company's strategies and end-product offerings. Coordinates with talented technical partners from engineering, data science, user design, and architecture teams in a fast-paced, agile development process to successfully enhance the company's competitive advantage in the industry.
Senior Product Manager, Smartfield SemiosBio Technologies IncSenior Product Manager, SmartfieldDes Moines, IASemios pioneered variable-rate pheromone-based mating disruption in orchards and has since expanded into a comprehensive portfolio covering crop protection, water management, frost control, automation, and a leading farm management information system. You will own critical product initiatives spanning grower workflows, data-driven capabilities, and platform infrastructure, ensuring our solutions deliver meaningful value to growers, agronomists, and agricultural enterprises.
NewLead Digital Product Manager - Card and Personal Lending Wells Fargo & CoLead Digital Product Manager - Card and Personal LendingDES MOINES, IA$119,000–$206,000 / yearThey are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. This leader will drive cross-functional discovery across business, technology, data, analytics, operations, and risk partners to translate strategic objectives into well-defined product investments and scalable platform capabilities.
Technical Product Manager, Derivative Operations Athene Holding LtdTechnical Product Manager, Derivative OperationsWest Des Moines, IA$112,088.80–$168,133.20 / yearIdeal candidates have fintech and/or derivatives technology experience, with strong knowledge of derivatives lifecycle, data flows, and enterprise systems, and can align technology solutions with business goals. This role drives the design and delivery of trading and post-trade systems, leading initiatives across process improvement, system enhancements, product onboarding, and regulatory compliance.
NewIT Product Portfolio Manager State of IowaIT Product Portfolio ManagerDes Moines, IA$81,203.20–$124,883.20 / yearI have not graduated from an accredited four-year college or university with a degree in computer science, computer applications, software engineering, computer engineering, management information systems, business analytics, or cyber security, I have graduated from an accredited four-year college or university with a degree in computer science, computer applications, software engineering, computer engineering, management information systems, business analytics, or cyber security, but do not have experience equal to two years of full-time work in application development and database management, business analysis, systems and network administration, technical training and reporting, IT vendor and purchasing management, IT project management, IT product management, system testing and quality assurance, mainframe and platform administration, and/or information technology security. Yes - I have graduated from an accredited four-year college or university with a degree in computer science, computer applications, software engineering, computer engineering, management information systems, business analytics, or cyber security, and have experience equal to two years of full-time work in application development and database management, business analysis, systems and network administration, technical training and reporting, IT vendor and purchasing management, IT project management, IT product management, system testing and quality assurance, mainframe and platform administration, and/or information technology security.
NewSenior Product Manager (PM/RCM) - Full Time - Remote Experity IncSenior Product Manager (PM/RCM) - Full Time - RemoteIARemote$107,750–$151,400 / yearResponsibilities: Own day-to-day execution of the Revenue Cycle Management product roadmap, ensuring on-time delivery of capabilities across charge capture, coding, claim creation and submission, payer processing, payment posting, denial management, accounts receivable, patient balances, reporting, and related billing workflows. Deep knowledge of healthcare revenue cycle management, including charge capture, coding, claim submission, clearinghouses, payer adjudication, remittance processing, denial management, accounts receivable, and payment posting.
NewRetail Product & Pricing Manager Hy-VeeRetail Product & Pricing ManagerIowaMaintains a positive attitude; creates an atmosphere of friendliness and fun through flexibility and teamwork Generates a friendly atmosphere by encouraging employees to greet and speak to customers; providing prompt, courteous, and efficient service to customers and sets a good example. Must be able to perform the following physical activities: Climbing, balancing, stooping, kneeling, reaching, standing, walking, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions.
NewAnalytics Product Manager BH Management Services IncAnalytics Product ManagerIAToday, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the "Best Workplace for Women," "Best Workplace for Millennials," and "Best Workplaces for Diversity." Experience supporting Analytics, Data Science, Technology, or Business Intelligence teams, as well as working with executive leadership teams, preferred.
Lead Data Product Manager WorkivaLead Data Product ManagerIowaYou'll partner directly with Finance and People & Culture leaders to translate their priorities into well-scoped data products, working alongside Analytics and Data Engineering to bring them to life. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
Lead Data Product Manager Workiva IncLead Data Product ManagerIA$151,000–$242,000 / yearYou'll partner directly with Finance and People & Culture leaders to translate their priorities into well-scoped data products, working alongside Analytics and Data Engineering to bring them to life. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.
Product Marketing Manager SabantoProduct Marketing ManagerAmes, IAProduce the materials that help our sales team, Field Application Engineers (FAEs), and dealers close and support customers: one-pagers, competitive comparisons, demo scripts, and battle cards (quick-reference competitive cheat sheets for sales reps). This role exists to translate product work into clear positioning, repeatable launch processes, and the training and enablement materials that help our customers, dealers, sales team, and field application engineers get full value from every release.
Product Owner/Portfolio Manager InterSources Inc.Product Owner/Portfolio ManagerDes Moines, IAInterSources Inc , is a Small, Woman, and Minority-Owned Business Enterprise, ISO/IEC 27001, SOC 2 Type 2 certified company with massive 18+ years of diversified experience in providing IT Consulting Services, Artificial Intelligence, Data Analysis, Application Development, Cloud Services, Cybersecurity, Digital Marketing, ERP Management, Custom Software Development, Web Development, UI/ UX Design, System Integration, QA Support etc. Collaborate with Executive Technology Officers (ETOs) and product teams to prioritize and manage product development efforts, ensuring alignment with agency needs and effectively transitioning products to enterprise services.
Product Manager - Personal Protection Equipment Expert Wurth Industry USAProduct Manager - Personal Protection Equipment ExpertBondurant, IAThis role acts as a subject matter expert for assigned PPE product categories, related systems, and intercompany capabilities, partnering closely with the sales organization to support new opportunities, develop solutions, select product offerings, and support successful project execution. Own PPE product data quality across PIM and ERP platforms (e.g., SAP and P21), ensuring accurate attributes, descriptions, pack sizes, and unit-of-measure (UOM) integrity to prevent downstream errors.
Product Sales Manager, Higher Education Clarivate PlcProduct Sales Manager, Higher EducationDes Moines, IARemoteThis is a highly collaborative, growth-focused role where youll own product-led sales strategy, build a strong pipeline, increase deal sizes, and drive cross-sell expansion within existing Academic customerswhile also supporting selective new logo acquisition. Youll play a critical role in bringing products like Web of Science, Web of Science Research Intelligence (our newest go-to-market platform), InCites, Pivot-RP, and more to universitieshelping institutions advance research, teaching, and assessment initiatives.
Digital Product Design Manager Accenture PlcDigital Product Design ManagerDes Moines, IAOn your projects, you lead teams to translate user needs and business strategy into product experiences, defining the systems, interactions, and technical considerations required to deliver high-quality, scalable products. The work: In this role you will have accountability across three dimensions: Client Delivery: Lead client programs from approach through delivery with accountability for work quality, adherence to project timelines, and collaboration across disciplines.
Director/Senior Manager of Product Development Hirsh IndustriesDirector/Senior Manager of Product DevelopmentDes Moines, IowaHirsh Industries | On-site at our Des Moines, Iowa headquarters (hybrid, minimum 3 days/week in office) | Full-time About Hirsh Industries Hirsh Industries is a leading American manufacturer of office, storage, and organizational products for personal and commercial use, sold under our SPACE SOLUTIONS® , HIRSH® , and IRON HORSE® brands. Build detailed product cost models — estimating material, component, labor, tooling, and freight cost — to set defensible target costs, stress-test them against competitive pricing, and confirm the product can hit its margin targets before development begins.
NewSAP EWM Senior Manager - Products Accenture PlcSAP EWM Senior Manager - ProductsDes Moines, IAThe ideal candidate combines deep SAP EWM functional expertise with strong leadership capabilities, client relationship management skills, and a proven track record of delivering complex SAP S/4HANA supply chain programs. You Are: We are looking for an experienced SAP Extended Warehouse Management (EWM) Senior Manager to lead large-scale warehouse transformation programs for our clients across manufacturing, retail, pharmaceuticals, and consumer goods industries.
Analytics Product Manager BH ManagementAnalytics Product ManagerIowaToday, BH manages over 100,000 units, employs over 2,800 people, owns its processes in-house, and is praised by Fortune Magazine as the “Best Workplace for Women,” “Best Workplace for Millennials,” and “Best Workplaces for Diversity.” Experience supporting Analytics, Data Science, Technology, or Business Intelligence teams, as well as working with executive leadership teams, preferred.
Product Manager (Truss Software) Illinois Tool Works IncProduct Manager (Truss Software)IA$90,000–$140,000 / yearDivision Description: Alpine, an ITW company, is a leading provider of industry solutions and increased business productivity for component manufacturers helping design and manufacture the highest quality roof, floor and wall components. The company's seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required.
NewSenior Manager, Commercial Product Execution CVS Health CorpSenior Manager, Commercial Product ExecutionDes Moines, IA$67,900–$199,144 / year7+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles. This role serves as the bridge between product strategy and field execution, ensuring offerings are effectively positioned, understood, and adopted across markets, segments, and distribution channels.