Core ResponsibilitiesWrite daily content across LinkedIn and Twitter/X for both the Air brand and CEO accountsDevelop recurring content formats, narratives, and POVs that build long‑term audience equityTurn product launches, customer stories, internet moments, and internal thinking into high‑performing postsGhostwrite posts, threads, launch copy, and reactive commentary for leadershipWork closely with leadership to sharpen messaging and positioningStudy competitors, creative tools, AI startups, and software trends obsessivelyIdentify opportunities for Air to participate in conversations before they go mainstreamMaintain a fast feedback loop around what works and what doesn't; experiment constantly with tone, format, visuals, and distributionRequirements3–5 years writing for technology companies, founders, products, or media brandsDeep understanding of startup and software cultureExtremely online, in the best way possibleStrong instincts for internet humor, timing, and attentionClear POV on how positioning and distribution work in modern softwareEntrepreneurial, self‑directed, and a fast writer with sharp editing instinctsBonus points if you:Have built an audience online yourselfHave worked at a startup or SaaS companyKnow tech Twitter lore embarrassingly wellEnjoy making fun of fake productivity culture and startup clichésHow We Work at AirAct like a driver : Take initiative and ownership without waiting to be told. This hire will be responsible for making Air and its CEO unavoidable online: building a recognizable brand voice, shaping how the market perceives Air beyond "DAM software," and ghostwriting high‑performing content that compounds over time.