Chesterfield, MO30+ days ago
KOL Engagement: Engage with national, regional and local thought leaders, including emerging thought leaders, face-to-face (wherever possible) to identify and seek insight on best practices that can help simplify the patient journey ā¢ Identify and ensure training (product, disease state and compliance training) for promotional speakers and related aspects of speaker programs ā¢ Collaborate with Promotional Program Manager for speaker usage and issues ā¢ Offer feedback on nominating new speakers when applicable ā¢ Coordinate / facilitate new product and annual compliance training ā¢ Work with Marketing Team for annual speaker re-contracting ā¢ Update and track KOL engagements via Veeva/Vector KOL management platform ā¢ Collaborate appropriately with other Field teams to enable the local/account-level engagement with national, emerging and regional thought leaders: ā¢ Facilitate coordination of KOL engagements at the local level ā¢ Coordinate with field sales team, brand leads, and speaker program vendor on speaker availability and utilization ā¢ Ensure appropriate pull-through of speaker programs within allocated regional budgets ā¢ Seek, understand and relate field feedback to brand regarding promotional programming ā¢ Identify potential opportunities for institution group trainings etc. ā¢ Identify, assess and appropriately engage with regional advocacy groups and local/regional professional societies, in collaboration with Corporate Advocacy, to develop and implement AD education that helps simplify the patient journey (above-brand), from diagnosis through patient monitoring ā¢ Serve as a central point for field engagement with regional/local advocacy and professional societies ā¢ Insights to Inform Brand Strategy: Synthesize learnings, translate them into key insights and best practices, and regularly present these insights to marketing & sales leadership to help inform brand strategy, messaging, educational initiatives and promotional programs ā¢ Understand what KOLs are communicating through publications, congresses, podium presentations, 1:1 interactions, etc.