Solid understanding of data analysis methodologies including regression analysis, funnel and conversion analysis, A/B testing, and pre/post impact testing, with intermediate SQL skills utilizing joins, subqueries, aggregations, and window functions across large datasets. Exceptional written and verbal communication skills, including experience developing PRDs, delivering executive-level reporting, and translating complex technical SEO concepts for cross-functional audiences; familiarity with BI and project management tools such as Looker, Tableau, and JIRA.